Head of Human Resources wins HR Director of the ... - BNP Paribas

A partner
for a world of
tennis
Since the Bank first sponsored tennis back in
1973, it has steadily increased its commitment
to the game at every level: global, local, family,
educational and social.
Last year saw the 30th anniversary of the BNP
Paribas tennis partnership – a rewarding alliance
and one of the most enduring success stories in
the history of the sport.
To celebrate its pearl jubilee with
tennis, BNP Paribas launched the
label “30 years of service” with a
star-racket motif featured on the
cheques and bank cards of its
6 million customers in France.
A full programme of anniversary
events was organised throughout
the year to coincide with the many
tennis gatherings linked to the
Bank's name. The year's highlight
was the Roland-Garros French Open
Tournament in May. A country-wide
poster campaign drew the public's
attention to the tennis theme in
the 22 kilometres of window
frontage at France's 2,200
BNP Paribas branches.
To mark the close of celebrations,
BNP Paribas, long-time partner of the French
Tennis Federation and the Association Française
contre les Myopathies, helped amateur tennis
clubs organise a special tournament during
the Telethon fund-raising weekend on French
television. A total of more than EUR 100,000
in registration fees from some 170 French tennis
clubs was donated to research into genetic
disorders.
Over the years, BNP Paribas has continued
to develop its patronage of tennis, playing
a key role in the promotion of the sport.
In 2003, the Group forged closer ties with
the Fédération du Sport Universtaire to create
the first BNP Paribas European Universities
Trophy. The Bank also signed an agreement with
the Fédération Française Handisport, enabling
the Group to continue sponsoring
wheelchair tennis and its flagship
tournament, the BNP Paribas French
Open held each year in the Hauts-de-
Seine area, near Paris.
BNP Paribas has increased its backing
of several major tournaments including
the Marseilles Open (ATP),
the BNP Paribas Strasbourg Open (WTA)
and the Moselle Open in Metz (ATP).
The Bank continued to support
neighbourhood tennis in France,
la Réunion Island and New Caledonia,
with 360 club tournaments, 18 FFT
regional leagues, and a full range of
pedagogical projects, from mini-tennis
to junior clubs and adult tennis.
Today, BNP Paribas is exclusive partner
in the Roland-Garros official selection
of ball-boys and ball-girls, which recruits
500 young people aged 12 to 16 from November
to April in 20 French towns and cities each year.
During 2003, the Group also pursued its
sponsorship of tennis federations around
the world, for example by supporting junior ITF
Futures tournaments in Morocco and Argentina.
A model of loyal service and mutual trust,
the ties between BNP Paribas and the world of
tennis echo the Bank's relations with its clients.