economic development strategy and action plan 2009 ... - City of Barrie

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Final Report City of Barrie 5 Year Economic Development Strategy + Action Plan City of Orillia Economic Development Strategy 1 | P age November 2009
Contents Executive Summary…….............................................................................................................................5 1 Introduction.......................................................................................................................................... 14 1.1 Purpose of the Report ................................................................................................................. 14 1.2 Approach ..................................................................................................................................... 15 2 Economic Base Analysis ..................................................................................................................... 16 2.1 Strategic Location ....................................................................................................................... 16 2.1.1 City of Barrie Boundary Adjustment .................................................................................... 17 2.2 Population Growth ....................................................................................................................... 17 2.3 Population by Age Structure ....................................................................................................... 19 2.4 Ethnic Diversity............................................................................................................................ 20 2.5 Labour Force Profile .................................................................................................................... 22 2.5.1 Labour Force by Industry .................................................................................................... 23 2.5.2 Labour Force Flow Pattern .................................................................................................. 25 2.5.3 Labour Force by Place of Work ........................................................................................... 26 2.5.4 Labour Force by Occupation ............................................................................................... 28 2.6 Educational Attainment ............................................................................................................... 29 2.7 Income Levels ............................................................................................................................. 30 2.8 Summary of Findings .................................................................................................................. 32 3 Industry Sector Analysis ...................................................................................................................... 34 3.1 Location Quotients Analysis ........................................................................................................ 34 3.2 Business Patterns Assessment ................................................................................................... 37 3.2.1 Key Business Characteristics .............................................................................................. 38 3.3 Target Sector Opportunities ........................................................................................................ 40 3.3.1 Transportation + Warehousing // Wholesale Trade Sectors ............................................... 41 3.3.2 Manufacturing Sector .......................................................................................................... 42 3.3.3 Construction Sector ............................................................................................................. 43 3.3.4 Professional, Scientific + Business Services Sector ........................................................... 46 3.3.5 Health Industries ................................................................................................................. 47 3.4 Summary of Findings .................................................................................................................. 48 4 The Impact of Creative Economy ........................................................................................................ 51 4.1 The Creative Economy Defined .................................................................................................. 51 4.1.1 Creative Occupations .......................................................................................................... 52 4.1.2 Creative Businesses and Enterprises ................................................................................. 54 4.2 Barrie’s Creative Economy .......................................................................................................... 54 City of Barrie Economic Development Strategy 2 | P age
Page 1: ECONOMIC DEVELOPMENT STRATEGY AND A
Page 5 and 6: 5.4.3 Traffic Congestion a Deterren
Page 7 and 8: City of Barrie contracted Millier D
Page 9 and 10: • Based on the current performanc
Page 11 and 12: Current Policy Context A number of
Page 13 and 14: the goals The five goals for the Ci
Page 15 and 16: 1 Introduction As more and more mun
Page 17 and 18: 2 Economic Base Analysis 2.1 Strate
Page 19 and 20: etween 1996 and 2001, but a strong
Page 21 and 22: namely in labour force replacement.
Page 23 and 24: Figure 7 - Recent Immigrant Populat
Page 25 and 26: increasing role as a regional healt
Page 27 and 28: Figure 10 - Labour Flow Analysis, L
Page 29 and 30: Given the limited (or comparatively
Page 31 and 32: Figure 13 - Educational Profile, Ci
Page 33 and 34: Figure 16 - Proportion of Household
Page 35 and 36: 3 Industry Sector Analysis 3.1 Loca
Page 37 and 38: suggest a consistent performance of
Page 39 and 40: 3.2.1 Key Business Characteristics
Page 41 and 42: Figure 21 - Business Establishments
Page 43 and 44: The city has experienced considerab
Page 45 and 46: Even with the slightly better perfo
Page 47 and 48: processes) technicians/consultants
Page 49 and 50: Continued growth of the sector, pai
Page 51 and 52: • Investment attraction efforts m
Page 53 and 54:
establishing a framework for assess
Page 55 and 56:
4.1.2 Creative Businesses and Enter
Page 57 and 58:
Figure 25 - Creative Economy Profil
Page 59 and 60:
5.1.2 Transportation and Connectivi
Page 61 and 62:
themselves investing in the develop
Page 63 and 64:
5.3.1 Continued Focus on Barrie’s
Page 65 and 66:
arts and cultural community, develo
Page 67 and 68:
6 Strategic Directions The City of
Page 69 and 70:
• Facilities and Cultural Places,
Page 71 and 72:
encompass. The justification for th
Page 73 and 74:
In delivering on this opportunity t
Page 75 and 76:
essential that the city look to new
Page 77 and 78:
the vision City of Barrie is an exc
Page 79 and 80:
the actions Goal 1: The City of Bar
Page 81 and 82:
Goal 2: The City of Barrie will con
Page 83 and 84:
Goal 3: The City will be strategic
Page 85 and 86:
Objective To better leverage the pr
Page 87 and 88:
Goal 4: The City of Barrie, with th
Page 89 and 90:
Goal 5: The City of Barrie will dev
Page 91 and 92:
City of Barrie Economic Development
Page 93 and 94:
7.1.2 The Logic Model of Performanc
Page 95 and 96:
Figure 27 - OEDA Measurement of Imp
Page 97 and 98:
ongoing basis, data could be aggreg
Page 99 and 100:
What’s most important in the prep
Page 101 and 102:
Figure 32 - Evolution of Economic D
Page 103 and 104:
Figure 33 - DCI ranking of marketin
Page 105 and 106:
Figure 35 - Website Comparison of E
Page 107 and 108:
North American Industrial Classific
Page 109 and 110:
� Establishments that are primari
Page 111 and 112:
operate facilities or provide servi
Page 113 and 114:
National Occupation Classification
Page 115 and 116:
City of Barrie Economic Development
Page 117 and 118:
5. Which of the following best clas
Page 119 and 120:
8. What is the primary reason for l
Page 121 and 122:
Strongly agree Somewhat agree Somew
Page 123 and 124:
More money for docks/slips for boat
Page 125 and 126:
Transportation and Infrastructure:
Page 127 and 128:
The following individuals contribut
Page 129 and 130:
Appendix VI Barrie’s Creative Ind
Page 131:
Heritage 712120 - Historic and Heri
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economic development strategy and action plan 2009 ... - City of Barrie

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