economic development strategy and action plan 2009 ... - City of Barrie

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$40,000 and an increase in the number of individuals making $60,000 or over. In the provincial context, the City of Barrie demonstrated a higher proportion of individuals in income brackets over $50,000 than the province in 2005, in addition to a higher median income. Figure 15 - Proportion of Total Population with Personal Income, 2000 and 2005 Personal Income, Population 15 years and Over Source: Statistics Canada, 2001 and 2006 Census of Population Barrie exhibits similar characteristics in an assessment of household income. In both 2000 and 2005, Barrie had higher median and average household income than Ontario. While the proportion of highincome earning households was lower than the province, Barrie maintained higher proportions of households within the $50,000 to $99,999 income brackets than the province, which translates to a smaller proportion of households in lower income brackets. Overall, the median household income climbed 14%, while the average household income climbed 16%. This outpaced the growth of the median household income in the province (13%), but was slightly below the growth of the average household income (17%). The Financial Post Markets, Canadian Demographics 2009 estimates for the City of Barrie place average household income at $84,100 in 2009, projecting it to climb to $90,400 (up 7.5%) by 2011 11 . As well, Financial Post Markets suggests that there are 27% of the households earning in excess of $100,000 12 . 11 Financial Post Markets, Canadian Demographics, 2009 12 ibid 2005 2000 Barrie Ontario Barrie Ontario Under $10,000 19.7% 20.5% 21.4% 22.5% $10,000 to $19,999 17.9% 19.0% 18.9% 19.9% $20,000 to $29,999 14.0% 13.9% 15.6% 14.9% $30,000 to $39,999 12.7% 12.6% 14.7% 13.5% $40,000 to $49,999 10.6% 9.7% 10.0% 9.5% $50,000 to $59,999 7.9% 7.0% 7.4% 6.5% $60,000 and over 17.3% 17.3% 12.0% 13.1% Median Income ($) $28,785.00 $ 27,258.00 $ 25,499.00 $24,816.00 Average Income ($) $35,737.00 $ 38,099.00 $ 31,054.00 $32,865.00 City of Barrie Economic Development Strategy 31 | P age
Figure 16 - Proportion of Households by Income, 2000 and 2005 Household Income 2005 2000 Barrie Ontario Barrie Ontario Under $10,000 3.4% 4.4% 3.9% 5.2% $10,000 to $19,999 7.2% 8.8% 9.4% 10.7% $20,000 to $29,999 7.5% 9.0% 9.8% 10.3% $30,000 to $39,999 9.6% 9.8% 10.0% 10.4% $40,000 to $49,999 8.8% 9.2% 10.1% 9.9% $50,000 to $59,999 9.1% 8.5% 9.9% 9.0% $60,000 to $69,999 8.8% 7.8% 9.7% 8.5% $70,000 to $79,999 8.0% 7.1% 8.5% 7.2% $80,000 to $89,999 7.5% 6.2% 7.1% 6.0% $90,000 to $99,999 7.0% 5.2% 5.8% 4.9% $100,000 and over 23.0% 24.0% 15.7% 18.1% Median Household Income ($) $ 64,832 $ 60,455 $ 56,696 $ 53,626 Average Household Income ($) $ 73,134 $ 77,967 $ 63,151 $ 66,836 Source: Statistics Canada, 2001 and 2006 Census of Population The discussion that follows provides a detailed analysis and assessment of Barrie’s labour force and business concentrations. 2.8 Summary of Findings The City of Barrie has experienced tremendous population growth in recent years which has translated into strong employment growth across a broad range of industry sectors and a significant rise in the number of small business start-ups. While the city is a significant exporter of employment to other jurisdictions in south central Ontario and the GTA, other significant opportunities for growth and business investment have emerged. Based on the foregoing high level review of the Barrie economy including its recent labour force performance, the following findings are considered relevant to the development of a City of Barrie Economic Development Strategy. • The current population of the city of Barrie has increased 62.2% since 1996, with the highest rate of growth occurring between 1996 and 2001. Much of this growth is fuelled by the city’s transportation linkages and proximity to the GTA and its overall affordability when compared to jurisdictions further to the south. • The high rate of growth is expected to continue with the population of the City of Barrie reaching 210,000 by 2031, according to the provinces’ report Simcoe Area: A Strategic Vision for Growth. With the recent boundary expansion announcement the city will have sufficient lands to accommodate the resulting population and employment growth requirements. • The city of Barrie is a comparatively young community with over 40% of the population under the age of 30 and 20.8% under the age of 14. However the strongest rate of growth is occurring in the older age cohorts with those aged 40-49 showing the strongest rate of growth from 2001- 2006. The concentration of population under 30 years of age however, represents a significant opportunity for the city to retain a young workforce – where other communities are dealing with an aging workforce - provided advanced education and employment opportunities are available. City of Barrie Economic Development Strategy 32 | P age
Page 1 and 2: ECONOMIC DEVELOPMENT STRATEGY AND A
Page 3 and 4: Contents Executive Summary……...
Page 5 and 6: 5.4.3 Traffic Congestion a Deterren
Page 7 and 8: City of Barrie contracted Millier D
Page 9 and 10: • Based on the current performanc
Page 11 and 12: Current Policy Context A number of
Page 13 and 14: the goals The five goals for the Ci
Page 15 and 16: 1 Introduction As more and more mun
Page 17 and 18: 2 Economic Base Analysis 2.1 Strate
Page 19 and 20: etween 1996 and 2001, but a strong
Page 21 and 22: namely in labour force replacement.
Page 23 and 24: Figure 7 - Recent Immigrant Populat
Page 25 and 26: increasing role as a regional healt
Page 27 and 28: Figure 10 - Labour Flow Analysis, L
Page 29 and 30: Given the limited (or comparatively
Page 31: Figure 13 - Educational Profile, Ci
Page 35 and 36: 3 Industry Sector Analysis 3.1 Loca
Page 37 and 38: suggest a consistent performance of
Page 39 and 40: 3.2.1 Key Business Characteristics
Page 41 and 42: Figure 21 - Business Establishments
Page 43 and 44: The city has experienced considerab
Page 45 and 46: Even with the slightly better perfo
Page 47 and 48: processes) technicians/consultants
Page 49 and 50: Continued growth of the sector, pai
Page 51 and 52: • Investment attraction efforts m
Page 53 and 54: establishing a framework for assess
Page 55 and 56: 4.1.2 Creative Businesses and Enter
Page 57 and 58: Figure 25 - Creative Economy Profil
Page 59 and 60: 5.1.2 Transportation and Connectivi
Page 61 and 62: themselves investing in the develop
Page 63 and 64: 5.3.1 Continued Focus on Barrie’s
Page 65 and 66: arts and cultural community, develo
Page 67 and 68: 6 Strategic Directions The City of
Page 69 and 70: • Facilities and Cultural Places,
Page 71 and 72: encompass. The justification for th
Page 73 and 74: In delivering on this opportunity t
Page 75 and 76: essential that the city look to new
Page 77 and 78: the vision City of Barrie is an exc
Page 79 and 80: the actions Goal 1: The City of Bar
Page 81 and 82: Goal 2: The City of Barrie will con
Page 83 and 84:
Goal 3: The City will be strategic
Page 85 and 86:
Objective To better leverage the pr
Page 87 and 88:
Goal 4: The City of Barrie, with th
Page 89 and 90:
Goal 5: The City of Barrie will dev
Page 91 and 92:
City of Barrie Economic Development
Page 93 and 94:
7.1.2 The Logic Model of Performanc
Page 95 and 96:
Figure 27 - OEDA Measurement of Imp
Page 97 and 98:
ongoing basis, data could be aggreg
Page 99 and 100:
What’s most important in the prep
Page 101 and 102:
Figure 32 - Evolution of Economic D
Page 103 and 104:
Figure 33 - DCI ranking of marketin
Page 105 and 106:
Figure 35 - Website Comparison of E
Page 107 and 108:
North American Industrial Classific
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� Establishments that are primari
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operate facilities or provide servi
Page 113 and 114:
National Occupation Classification
Page 115 and 116:
City of Barrie Economic Development
Page 117 and 118:
5. Which of the following best clas
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8. What is the primary reason for l
Page 121 and 122:
Strongly agree Somewhat agree Somew
Page 123 and 124:
More money for docks/slips for boat
Page 125 and 126:
Transportation and Infrastructure:
Page 127 and 128:
The following individuals contribut
Page 129 and 130:
Appendix VI Barrie’s Creative Ind
Page 131:
Heritage 712120 - Historic and Heri
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economic development strategy and action plan 2009 ... - City of Barrie

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