Making it simple for your financial services business - Maxis

IP VPNMaking it simple for yourfinancial services business

The need fornetwork strategyThe financial services industry has been facingstructural changes such as consolidation, mergers,evolving regulations, as well as an economic downturn.At the same time, Internet and IT technologies areplaying an increasingly important role in transformingthe industry. Firms are deploying web-based banking,trading applications and e-commerce tools. All tointegrate and simplify processes such as financialtransfers.These developments are leading the financial industryto innovative business models and greater efficiencies.Financial institutions are rapidly shifting from a productcentredstrategy to a customer-centred strategy.In this business setting, successful financial serviceorganisations are turning to advanced voice, data andvideo technologies. Having an effective network andtechnology strategy in place will enable them to becomemore customer-focused and address new businesschallenges with more innovative services.BanksBanks look for ways to deliver personalised servicesthrough their branches, online, and over the phone.As so many competing banks are already using Internetsolutions in their day-to-day businesses, innovationis critical. To attract and retain customers, banks arefocusing on customer relationship management (CRM),advisory and financial planning services. Better ways arebeing sought to share consistent and accurate customerinformation across all of their channels – includingATMs, contact centres, branches and the Internet.InsuranceInsurance companies also seek to differentiate themselvesby offering superior customer care that is more consistentand responsive. Expense control, lowering operationalcosts, and increasing the return on investment (ROI) oftechnology investments are top priorities.Brokerage and securitiesBrokerage and security firms look for new ways to reducecosts, increase profitability, and make their workforcemore efficient.These firms are upgrading their infrastructures to supportnew trading platforms and richer information, as wellas improve customer service. More and more, they arebeginning to use web-based CRM tools to help themdeliver more tailored customer advice which enablesthem to sell a broader range of products.Financial services organisations in each of these sectorsthat traditionally maintain separate, difficult-to-managenetworks for voice and data communications aremigrating to fully converged IP-based networks that cansupport a wide array of services.By taking this proactive approach to their networkingtechnology, not only can they address today’schallenges, but also position themselves to protecttheir competitive edge.

Talk to us. It’s that simple.Maxis IP VPN is part of a range of convergencesolutions provided by Maxis. Through a single pointof support, we can help meet your information andbusiness communications technology needs and keepyou ahead of the market. For more information abouthow Maxis IP VPN can work for you, just contact yourMaxis account manager, call 1800 82 1919, or visitwww.maxis.com.my/business/ipvpn