19.11.2012 Views

Spine thickness?? - Delaware North

Spine thickness?? - Delaware North

Spine thickness?? - Delaware North

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

95<br />

d e l a wa r e n o r t h c o m pa n i e s r e t r o s p e c t i v e<br />

2 0 1 0


In 1968, the Buffalo Evening News<br />

published a piece that chronicles<br />

the beginning years of <strong>Delaware</strong><br />

<strong>North</strong>. Charley, the middle Jacobs<br />

brother, was fast losing patience<br />

with the family’s poverty.<br />

“I’m down at the corner candy<br />

store watching the other kids<br />

spend a penny for one of these<br />

and a penny for one of those.<br />

We don’t have any pennies for<br />

anything. So I went home and<br />

said to Marvin, ‘Come on, get<br />

out those shoe-shining boxes,<br />

we’re goin’ into business!’”<br />

From the onset, the boys had a<br />

strategy. “We started building up<br />

a regular clientele. The other kids<br />

used to water down the liquid<br />

polish. Marvin and I didn’t. We<br />

gave better shines; we got more<br />

business. Simple.”<br />

Fast-forward to 2010. With<br />

200 locations worldwide and<br />

more than $2 billion in annual<br />

revenue, it’s safe to say <strong>Delaware</strong><br />

<strong>North</strong> leaders no longer count<br />

their earnings in pennies. But the<br />

principle of giving better shines,<br />

as it were, is alive and well.<br />

In fact, it could be the secret to<br />

how and why this company has<br />

survived – and thrived – since<br />

its founding in 1915.<br />

Join us now as we look back. We<br />

celebrate the people, places and<br />

things that have made us a global<br />

leader in hospitality and food<br />

service. And something much<br />

more: the fulfillment of the<br />

dream of three young boys.<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Retrospective at a Glance<br />

The <strong>Delaware</strong> <strong>North</strong> Family of Companies…………………..…..2<br />

Family Leadership………....……………………………………..…4<br />

Profile: Jeremy Jacobs.………………………....…………..……...5<br />

Profile: Jerry Jacobs Jr.........……………………………….……..8<br />

Profile: Lou Jacobs........……..…………………………………..10<br />

Profile: Charlie Jacobs.......………………………….…………...12<br />

Financial Overview...……....……………………………………...14<br />

Vision/Mission…..……......……………………………………….15<br />

Operating Company Reviews:<br />

<strong>Delaware</strong> <strong>North</strong> Companies Sportservice……………….…..16<br />

<strong>Delaware</strong> <strong>North</strong> Companies Gaming & Entertainment……23<br />

<strong>Delaware</strong> <strong>North</strong> Companies Travel Hospitality Services…..29<br />

<strong>Delaware</strong> <strong>North</strong> Companies International.…...……...…..34<br />

<strong>Delaware</strong> <strong>North</strong> Companies Boston.……..…………………40<br />

<strong>Delaware</strong> <strong>North</strong> Companies Parks & Resorts..……………..47<br />

10 Memorable Moments...........………………………………...52<br />

Core Capabilities:<br />

GuestPath ® ……....…………………..……………………….54<br />

Culinary……....…...………………………………………....56<br />

Retail.……...........……………………………………….....58<br />

Brands..…...........…………………………………………...60<br />

Corporate Social Responsibility and GreenPath ® ………....……62<br />

Awards and Recognition..…..…………………………………….66<br />

Executive Team and Corporate Information…………………….70<br />

1


2<br />

The <strong>Delaware</strong> <strong>North</strong> Family of Companies<br />

<strong>Delaware</strong> <strong>North</strong> Companies is a global leader<br />

in hospitality and food service with operating<br />

companies in the lodging, sporting, airport,<br />

gaming and entertainment industries. Among its<br />

many assets are several world-renowned resorts<br />

and Boston’s TD Garden, widely acclaimed as<br />

one of the top-three sports and entertainment<br />

venues in the United States.<br />

<strong>Delaware</strong> <strong>North</strong> began in 1915 in Buffalo, N.Y.<br />

The city is still home to the company’s awardwinning<br />

global headquarters. It is one of the<br />

largest privately held companies in the world, with<br />

annual revenues in excess of $2 billion. Each<br />

year, its 50,000 associates serve half a billion<br />

customers in the United States, Canada, the<br />

United Kingdom, Australia and New Zealand.<br />

The company began with <strong>Delaware</strong> <strong>North</strong><br />

Companies Sportservice, the oldest name in<br />

sports hospitality. For nearly a century, the<br />

company has provided retail expertise and<br />

concessions, gourmet catering and fine<br />

dining services to sporting, entertainment<br />

and convention center venues in the United<br />

States and Canada. Today’s client portfolio<br />

includes 50 of the most recognizable names<br />

in the sports world.<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Sportservice<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Gaming & Entertainment<br />

<strong>Delaware</strong> <strong>North</strong> Companies Gaming &<br />

Entertainment is one of the most innovative<br />

gaming and racing operators in the country,<br />

specializing in regional gaming venues with<br />

added amenities such as video gaming machines,<br />

poker rooms, full-service restaurants, retail<br />

shops and hotels. The company manages more<br />

than 5,000 video lottery terminals throughout<br />

the United States and operates at venues in<br />

New York, Arizona, Florida, West Virginia,<br />

Oklahoma and Arkansas.<br />

<strong>Delaware</strong> <strong>North</strong> Companies International<br />

manages the company’s award-winning<br />

operations in Australia, New Zealand and the<br />

United Kingdom. Its special brand of hospitality<br />

and food service can be found in hotels,<br />

resorts, airports, railway stations, sporting and<br />

entertainment venues and cultural centers.<br />

Contracts at Wembley Stadium and Emirates<br />

Stadium, as well as long-standing involvement<br />

with the Australian Open, have given <strong>Delaware</strong><br />

<strong>North</strong>’s growing international division a welldeserved<br />

reputation for handling large-scale<br />

events at premier properties.<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

International


<strong>Delaware</strong> <strong>North</strong> Companies<br />

Parks & Resorts<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Travel Hospitality Services<br />

<strong>Delaware</strong> <strong>North</strong> Companies Parks & Resorts<br />

was founded in 1992 following the company’s<br />

winning bid for the largest contract in the U.S.<br />

National Park Service: Yosemite National Park.<br />

With Stewardship and Hospitality in Special<br />

Places SM as its credo, <strong>Delaware</strong> <strong>North</strong> Companies<br />

Parks & Resorts has emerged as a leader in the<br />

hospitality sector. In addition to operating at<br />

some of the crown jewels among national parks,<br />

<strong>Delaware</strong> <strong>North</strong> has a portfolio that includes<br />

world-renowned hotels and attractions. It has<br />

been in the national spotlight on many occasions<br />

for its lodging, culinary, retail, environmental,<br />

marketing, recreation and management expertise.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Travel Hospitality<br />

Services is one of the world’s leading airport food<br />

service and retail companies. Through contracts<br />

at major U.S. airports and toll plazas, Travel<br />

Hospitality Services manages 300 restaurants<br />

and retail stores, and serves more than 350<br />

million customers each year. At nearly 70 years<br />

old, the company is one of the oldest in the<br />

<strong>Delaware</strong> <strong>North</strong> family and a respected member<br />

of the travel industry. Its Gateway Concept SM that<br />

revolutionized U.S. airports by transforming them<br />

into harbingers of the sights, sounds and tastes of<br />

the host cities continues to set the standard.<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Boston (TD Garden)<br />

The Boston Bruins<br />

(Owned by Jeremy Jacobs,<br />

Chairman & CEO,<br />

<strong>Delaware</strong> <strong>North</strong> Companies)<br />

<strong>Delaware</strong> <strong>North</strong> Companies Boston is one<br />

of the nation’s premier providers of world-class<br />

entertainment and hospitality experiences.<br />

As the owner/operator of TD Garden, the<br />

company serves more than 2.5 million visitors<br />

each year, more than 200 days a year. Home<br />

to the NHL’s Boston Bruins, NBA’s Boston<br />

Celtics and NLL’s Boston Blazers, the arena<br />

is one of the few multitenant facilities in the<br />

United States and arguably among the best<br />

venues of its kind in the world.<br />

The Boston Bruins organization is one of the<br />

original six teams of the National Hockey League,<br />

known equally well for an unrelenting style of play<br />

that has led it to five Stanley Cup championships.<br />

Over the 30-plus years that <strong>Delaware</strong> <strong>North</strong><br />

Companies Chairman and Chief Executive<br />

Officer Jeremy Jacobs has owned the legendary<br />

team, it has showcased some of the best talent the<br />

sport of hockey has ever seen. Almost 50 Bruins<br />

have been inducted into the Hockey Hall of Fame.<br />

3


4<br />

Family Leadership<br />

In 1915, brothers Marvin, Charles and Louis<br />

Jacobs took the first step toward realizing the<br />

American dream of their immigrant parents<br />

by establishing a modest popcorn and peanut<br />

vending business in Buffalo, N.Y. Through<br />

hard work, dedication and innovative thinking,<br />

that small business has grown into one of the<br />

most admired food service and hospitality<br />

companies in the world.<br />

Yet, it is still a family business and <strong>Delaware</strong><br />

<strong>North</strong> places great value on being a private,<br />

family-owned and -operated company. Current<br />

<strong>Delaware</strong> <strong>North</strong> Companies Chairman and<br />

Chief Executive Officer Jeremy Jacobs, the son<br />

of founder Louis Jacobs, represents the second<br />

generation of the Jacobs family to own and lead<br />

the company. His three sons, Jerry Jr., Lou and<br />

Charlie, are principals of <strong>Delaware</strong> <strong>North</strong> and<br />

are key leaders in the company’s long-term<br />

business strategy.<br />

From the beginning, the company embraced<br />

its clients, customers and dedicated associates<br />

who continually achieve new levels of success<br />

in delivering hospitality across the globe. It is<br />

that commitment to service that has given rise to<br />

one of the world’s most enduring and successful<br />

private enterprises.


Jeremy M. Jacobs<br />

Chairman and Chief<br />

Executive Officer<br />

Jeremy Jacobs is chairman and chief executive<br />

officer of <strong>Delaware</strong> <strong>North</strong> Companies, a position<br />

he has held more than 40 years. Son of company<br />

founder Louis M. Jacobs, he oversees a $2 billion<br />

business that includes global sports stadia and<br />

arenas, airports, destination resorts, national<br />

and state parks, and gaming and entertainment<br />

venues. The Buffalo-based company is one of the<br />

largest private, family-owned business enterprises<br />

in the world.<br />

Jacobs notes that his position at <strong>Delaware</strong> <strong>North</strong><br />

hasn’t always been so grand or gratifying. One of<br />

his earliest memories of working for the company<br />

dates back to age 14. He crawled out of bed a few<br />

minutes too late to catch the bus on Main Street<br />

to his dishwashing job at Batavia Downs racetrack.<br />

“I had no choice except to hitchhike,” he recalls.<br />

“It took me hours to get there.”<br />

As Jacobs scrambled to reach his destination, he<br />

was already dreading what he knew would await<br />

him at home that evening: a stern lecture from<br />

Louis Jacobs in his dual roles of disappointed<br />

father and demanding boss. The anticipated<br />

disapproval was duly delivered.<br />

“Let’s just say I never missed that bus again!”<br />

says Jacobs.<br />

The lesson in promptness sank in<br />

permanently. Today, more than a half century<br />

later, the chairman’s car is still often the first<br />

one in the parking lot at <strong>Delaware</strong> <strong>North</strong>’s<br />

corporate headquarters.<br />

“And that’s after Dad’s been to the gym,” says<br />

middle son, Lou Jacobs, grinning.<br />

Jacobs took over from his father as <strong>Delaware</strong><br />

<strong>North</strong>’s chief in August 1968. That’s when the<br />

elder Jacobs – nicknamed “LM” – died from a<br />

heart attack at his desk. The young Jacobs was<br />

thrust into a role for which he felt little prepared.<br />

“Fortunately my dad left me with a generally<br />

solid, healthy company,” says Jacobs. “We had a<br />

number of contracts, a very loyal customer base<br />

and an equally loyal employee base.”<br />

LM Jacobs left behind another useful legacy.<br />

Jacobs had driven his father to work every day<br />

for more than a decade, time during which the<br />

duo reviewed customer accounts, operations and<br />

inevitable problems. In those days, the company’s<br />

principal business was running concessions<br />

at racetracks, ballparks, arenas and airports.<br />

The daily tutorials in the nuts and bolts of the<br />

business stood the younger Jacobs in good<br />

stead during the next four decades as he worked<br />

hard to grow into his role as chairman, diversify<br />

his father’s company and professionalize<br />

its management.<br />

5


6<br />

“I would be lying if I said we didn’t have some<br />

very tough times and dark days,” says Jacobs.<br />

“The trick was to keep the best aspects of my<br />

father’s approach to business, while figuring out<br />

how to change with the times.”<br />

Jacobs’ youngest son, Charlie Jacobs, credits<br />

his father with passing along the core values that<br />

defined the company under LM Jacobs.<br />

“Thanks to my dad, my grandfather’s practices<br />

and management style are still carried through<br />

today at <strong>Delaware</strong> <strong>North</strong>. Knowing your business.<br />

Being the best operator you can be. Values that<br />

work in every era and every situation.”<br />

The eldest son, Jeremy Jacobs Jr., believes his<br />

father’s success in building the company from<br />

a few thousand employees in 1968 to 50,000<br />

today is partly grounded in a knack for picking<br />

great people.<br />

“I think his insight into the human nature of<br />

the people who work for him is uncanny,” says<br />

Jacobs Jr. “He has an ability to get people to work<br />

passionately for him and for the business. I think<br />

that’s his greatest strength.”<br />

Having good people on board, often for decades,<br />

has allowed Jacobs to take the company well<br />

beyond anything his father imagined. During<br />

his 41-year tenure as chairman, <strong>Delaware</strong> <strong>North</strong><br />

has diversified into travel, hotels and parks, and<br />

partnerships with major sports teams, as well as<br />

ownership and operation of an array of gaming,<br />

sports, and resort and entertainment facilities.<br />

The company has served fans and athletes at<br />

major sporting events such as the Olympics, the<br />

Commonwealth Games, Australian Open, World<br />

Series, all-star games, World Cup and Super Bowl.<br />

<strong>Delaware</strong> <strong>North</strong>’s original food service business<br />

is now more than 90 years old. Some of the<br />

company’s customer relationships stretch back in<br />

time to its founding, including an eight-decadelong<br />

affiliation with baseball’s Detroit Tigers.<br />

Following <strong>Delaware</strong> <strong>North</strong>’s expansion into travel<br />

hospitality, Jacobs was appointed to the U.S.<br />

Travel and Tourism Advisory Board by the U.S.<br />

Department of Commerce. He is now serving his<br />

third term. Colleagues on the 15-member board<br />

have included the chairmen of Disney, Marriott,<br />

American Express and other global companies.<br />

On a more personal basis, Jacobs has continued<br />

a family tradition by investing directly in sports<br />

teams. In the 1940s, his father owned minor<br />

league teams in baseball and hockey. In 1975,<br />

Jacobs purchased one of the most valuable<br />

franchises in professional sports: the Boston<br />

Bruins. He remains the owner to this day.<br />

Ownership of the Bruins and Boston’s celebrated<br />

indoor arena for more than three decades<br />

has taken Jacobs deeply into the world of<br />

professional hockey and made him one of the<br />

most prominent sports industry figures in the<br />

world today. Besides leadership roles on the<br />

National Hockey League’s Board of Governors –<br />

including chairman of the board – he has been<br />

instrumental in evolving the sport and expanding<br />

its reach around the world.<br />

Jacobs also pioneered the private-arena finance<br />

model that has been used by major cities to build<br />

sports arenas and stadiums without municipal<br />

financing. He built Boston’s FleetCenter (now<br />

known as TD Garden) for $168 million with no<br />

public funds.


Philanthropy and education rank high on Jacobs’<br />

personal and company priorities. <strong>Delaware</strong> <strong>North</strong><br />

and the Jacobs family together have donated<br />

millions of dollars back to the communities where<br />

the company operates.<br />

In the realm of education, Jeremy and Margaret<br />

Jacobs have donated more than $18 million to the<br />

University at Buffalo, part of the State University<br />

of New York. Their gifts have been used for<br />

scholarships and special needs, as well as the<br />

creation of the Jacobs Institute, a collaborative<br />

partnership between UB and Kaleida Health in<br />

the study of heart and vascular care, research and<br />

teaching. More than $1 million of the family’s<br />

gifts have helped fund two academic chairs and the<br />

School of Management’s MBA program in China.<br />

Jacobs has served as chairman, trustee and<br />

director of the UB Foundation, chairman of<br />

the President’s Board of Visitors and advisor<br />

to the School of Management. In 1998, he was<br />

appointed chairman of the University at Buffalo<br />

Council by New York Gov. George Pataki.<br />

An alumnus of UB’s School of Management<br />

and the Harvard School of Business Advanced<br />

Management Program, Jacobs has received<br />

honorary doctorates from UB, Canisius College<br />

and Johnson & Wales University.<br />

He and his wife, Margaret, have six children,<br />

18 grandchildren and one great-grandchild.<br />

The couple’s three sons – Jerry Jr., Lou and<br />

Charlie – are principals and active in the business.<br />

We’re easy to distinguish<br />

from our competitors. We’re<br />

family-owned. The next generation<br />

is in place. We have proven<br />

experience, which I consider a<br />

real plus. We are predictable and<br />

we are dependable.<br />

“I think I’ve been a good link between the first and<br />

third generations,” says Jacobs. “I’ve tried to bring<br />

in sophisticated management and technology and<br />

grow the business, while preserving our original<br />

values. I’ve been with the company more than 50<br />

years, so my memory of the early days is something<br />

I can pass along to the next generation, including<br />

my children.”<br />

“By the way, I’ve enjoyed the hell out of myself,”<br />

continues Jacobs, with a broad grin. “Frankly,<br />

I haven’t really ‘worked’ for years because this<br />

business is such a joy to be in.”<br />

7


8<br />

Jerry Jacobs Jr.<br />

Principal<br />

Jerry Jacobs Jr. is a principal of <strong>Delaware</strong> <strong>North</strong><br />

Companies, a vantage point he shares with his<br />

two brothers, Lou and Charlie. Together the trio<br />

represents the next generation of Jacobses to play<br />

hands-on roles in the management and guidance<br />

of one of the largest family-owned businesses in<br />

the world.<br />

In his current executive role, Jacobs and his<br />

two brothers bear primary responsibility for the<br />

long-term strategic direction of <strong>Delaware</strong> <strong>North</strong><br />

and its six operating companies. He pinpoints<br />

attractive mergers and acquisition candidates,<br />

works with financial institutions to develop and<br />

implement overall business strategy and positions<br />

the company in emerging markets.<br />

While Jacobs’ focus is <strong>Delaware</strong> <strong>North</strong>’s future, he<br />

believes in mining the company’s rich past for the<br />

lessons it offers. He credits his grandfather, Louis<br />

“LM” Jacobs, with laying a foundation that has<br />

stood the test of time.<br />

“LM was a great operator and knew his business<br />

inside out,” he says. “He also grasped the value of<br />

cultivating relationships for the long term. I think<br />

he was the first to recognize that baseball was really<br />

a brotherhood. That the team owners were a<br />

tightly knit group of people. How you treated one<br />

affected your relationship with all the others.”<br />

The focus on strong relationships, says Jacobs,<br />

distinguishes <strong>Delaware</strong> <strong>North</strong> from many of its<br />

public-company competitors.<br />

“I can’t tell you how powerful it is to be able to<br />

tell a customer, ‘Call me anytime – evenings,<br />

weekends – if you have a problem,’” says Jacobs.<br />

“Most companies can’t offer that level of access.<br />

My customers know that I’m a principal in this<br />

business. I’m not going anywhere. That has<br />

special meaning in the sports community where<br />

private owners want to meet you and know you’re<br />

going to be there when they need you.”<br />

Jacobs began his career with <strong>Delaware</strong> <strong>North</strong> while<br />

he was still in high school, rotating through jobs<br />

that gave him a taste of each of the company’s<br />

areas of operation. One summer stint involved<br />

the Melody Top Theatre in Milwaukee during his<br />

sophomore year in college.


Privately held companies like<br />

ours are held for reasons beyond<br />

just pure economics. They’re also<br />

held for longer periods of time<br />

than public ones, and with more<br />

commitment to disciplined practices.<br />

Private companies tend to focus<br />

more on the long term.<br />

“The theater was only set up in the summertime,”<br />

says Jacobs. “A big tent for the performance, one<br />

central concession stand and two bars. The first<br />

step was get everything out of storage and assemble<br />

the temporary buildings. I’ll never forget the<br />

look of horror on my supervisor’s face when he<br />

saw me perched on top of the concession stand,<br />

painting the roof. He figured that if I fell off,<br />

he would have to answer to my dad. So he made<br />

me come down!”<br />

Jacobs was graduated by Georgetown University<br />

in 1985 and returned to <strong>Delaware</strong> <strong>North</strong> as<br />

director of development for the company’s<br />

airport business in Dallas. “[It was] the best<br />

experience I ever had,” he says.<br />

After receiving an MBA from the Wharton School<br />

at the University of Pennsylvania, Jacobs returned<br />

to <strong>Delaware</strong> <strong>North</strong> in 1989 as vice president<br />

of development. He was named executive vice<br />

president of the company in 1991.<br />

Four years later, he took the rein of Sportservice,<br />

the company’s flagship subsidiary and its<br />

oldest business division, founded in 1915 by<br />

his grandfather and two great-uncles: Louis,<br />

Charles and Marvin Jacobs. Under his leadership,<br />

Sportservice successfully pursued new clients,<br />

venues and events. The growth continues.<br />

Sportservice’s revenue was $179 million in 1995.<br />

It has nearly tripled since then. Jacobs also<br />

cultivated <strong>Delaware</strong> <strong>North</strong>’s premium dining<br />

expertise and its retail prowess.<br />

In 2001, Jacobs was named one of the most<br />

influential in sports by Street & Smith’s<br />

SportsBusiness Journal’s Forty Under 40. He serves<br />

as alternate governor for the Boston Bruins, the<br />

hockey franchise his father has owned since 1975.<br />

Jacobs served on the Georgetown College of Arts<br />

& Sciences advisory board from 1995 to 2000.<br />

He remains an active alumnus interviewer.<br />

He also makes time for an array of civic and<br />

philanthropic activities, including fundraising<br />

and other leadership roles in the United Way.<br />

But his first loyalty is to <strong>Delaware</strong> <strong>North</strong>, “My<br />

father’s seventh child,” he says, laughing. “This<br />

company is part of the family. My dad had to<br />

fight hard to keep the business when his own<br />

father died suddenly. <strong>Delaware</strong> <strong>North</strong> means the<br />

world to him and to our family. We’ll be around<br />

for many more generations to come. Because<br />

this is so much more than just a business to us.<br />

It’s part of who we are. A pile of cash just has no<br />

appeal. We love what we do. So why would we do<br />

anything different?”<br />

9


10<br />

Lou Jacobs<br />

Principal<br />

Lou Jacobs is a principal of <strong>Delaware</strong> <strong>North</strong><br />

Companies and a member of the company’s<br />

senior management team.<br />

“My focus is on looking at acquisitions, key<br />

investment opportunities and hopefully<br />

representing the family as a responsible and good<br />

owner,” says Jacobs. “In a nutshell, I spend my<br />

time looking at the big picture.”<br />

Only 4 years old when his grandfather – company<br />

founder Louis M. Jacobs – passed away, Jacobs’<br />

earliest memories of <strong>Delaware</strong> <strong>North</strong> are of<br />

tagging along with his father, Jeremy Jacobs Sr.,<br />

to the office on Saturdays.<br />

“My brothers, Jerry and Charlie, and I would<br />

latch on to the vending machine folks and help<br />

them refill the machines or do other little odd<br />

jobs around the building. How helpful we actually<br />

were is anybody’s guess.”<br />

Jacobs’ first summer job with the company was<br />

staffing the pari-mutuel window at the Buffalo<br />

Raceway when he was in high school.<br />

“I’ll never forget my first night,” he says. “My<br />

boss reminded me straight off that I was there to<br />

learn the business, not have fun. He was a pretty<br />

intimidating guy. Anyway, I stood behind this<br />

machine, figuring out as fast as I could what the<br />

various gaming terms meant as old hands placed<br />

rapid-fire bets. I was nervous, because if you<br />

made a mistake, you owned the ticket. I could<br />

have lost a week’s wages if I blew it. It was such an<br />

adrenaline rush! I loved that job. The summer<br />

flew by.”<br />

After being graduated by Harvard in 1986,<br />

Jacobs joined the company’s gaming division.<br />

He was named vice president two years later and<br />

given responsibility for expanding <strong>Delaware</strong><br />

<strong>North</strong>’s pari-mutuel operations. After taking a<br />

break to earn his MBA from Harvard’s business<br />

school, Jacobs returned to the family business<br />

and relocated to Sydney, Australia, in 1993 to<br />

become chairman of <strong>Delaware</strong> <strong>North</strong> (Australia)<br />

Pty Ltd, a division of the company’s international<br />

operations. The following year, he was appointed<br />

president of <strong>Delaware</strong> <strong>North</strong> Companies<br />

International. He returned to the company’s<br />

global headquarters in Buffalo in 1995, at which<br />

time he was appointed executive vice president.


“In the 25 years I’ve been with the company, one<br />

of the things I’ve come to appreciate most is the<br />

self-effacing culture we have,” says Jacobs. “We’re<br />

nothing if not an organization that can laugh at<br />

itself, laugh at our mistakes and have fun with<br />

what we’re doing. I love how tenacious we are,<br />

how open we are and the way we attack problems.”<br />

An accomplished equestrian, Jacobs has competed<br />

in horse sports for more than 34 years, including<br />

two World Cup Finals as a representative of<br />

the United States Equestrian Team. He is<br />

chairman of the finance committee of the<br />

National Horse Show’s Board of Directors and<br />

a member of the organization’s board. He also<br />

is vice chairman of the Lake Placid Horse Show<br />

Board of Directors, and a member of the amateur<br />

and audit committees of the United States<br />

Hunter Jumper Association.<br />

Jacobs was named one of the young leaders in<br />

the sports industry by SportsBusiness Journal’s Forty<br />

Under 40. In keeping with family tradition, he is<br />

active in philanthropic causes as a director of The<br />

Martin House Restoration Corporation and the<br />

Roswell Park Alliance Board of Directors. He is<br />

also an alternate governor for the Boston Bruins<br />

National Hockey League franchise, the team his<br />

father has owned since 1975. Asked about the<br />

company’s future, Jacobs emphasizes his family’s<br />

commitment to the future.<br />

I don’t want to be the smartest<br />

guy in the room. I want to surround<br />

myself with incredible people who<br />

take this company forward. I want<br />

to recruit the people who will boldly<br />

say: ‘Here’s where we’re going to<br />

take this company. Climb aboard!’<br />

“Our country is coming out of an age when great<br />

fortunes were made in flipping businesses by<br />

people who were short-term thinkers. It never<br />

occurred to us to sell <strong>Delaware</strong> <strong>North</strong>, to cash<br />

out. Why would we? This company means far<br />

more to my family than transactions or money.<br />

“My family sees its role as defining the culture,<br />

preserving the values and committing resources –<br />

including human resources – to help us grow well<br />

into the future. Our goal is to bring in the most<br />

incredibly talented people to grow this company<br />

beyond anything we thought it could be and in<br />

the process, help them have fabulous careers in<br />

which they can do extraordinary things.”<br />

11


12<br />

Charlie Jacobs<br />

Principal<br />

Charlie Jacobs is a principal of <strong>Delaware</strong><br />

<strong>North</strong> Companies and a member of the senior<br />

leadership team that guides the company’s global<br />

operations. He oversees the Jacobs family’s<br />

business and philanthropic activities in Boston,<br />

including the Boston Bruins hockey franchise and<br />

the charitable Boston Bruins Foundation,<br />

of which he is president.<br />

He is also responsible for the TD Garden,<br />

Boston’s premier entertainment and sports<br />

arena. Home to the Boston Bruins, the arena<br />

was privately financed, a path-breaking model<br />

that many other major sports teams have<br />

since adopted.<br />

During summer breaks while attending Boston<br />

College, Jacobs worked for <strong>Delaware</strong> <strong>North</strong> in<br />

various positions, including a stint in Wisconsin<br />

lobbying for gaming legislation. After graduation,<br />

Jacobs accepted a position with the Los Angeles<br />

Kings hockey team, holding positions in the<br />

finance, marketing and sales divisions. He later<br />

joined the product and services division of TRW<br />

Systems Integration Group before becoming<br />

president and CEO of Total Media Group in<br />

San Francisco. He had responsibility for the<br />

management and operations of the company<br />

and all of its operating units and led the<br />

company through dramatic growth, including<br />

the development of three new business segments:<br />

Web development (Total Net), interactive media<br />

(Total Interactive) and broadcast design. The<br />

San Francisco-based venture gave him deep<br />

appreciation for what it takes to make a business<br />

successful. He still serves on the company’s board.<br />

“I can tell you about the weekends spent at the<br />

office and the late-night phone calls about<br />

problems that needed to be fixed,” says Jacobs.<br />

“I see <strong>Delaware</strong> <strong>North</strong> through a lens that I<br />

wouldn’t have if I hadn’t worked outside and<br />

then returned.”<br />

When he returned to the family business, the<br />

opportunity to focus on the Boston Bruins<br />

franchise was tailor-made for Jacobs. An avid<br />

sports fan and enthusiast, he plays hockey in<br />

his spare time and is also an accomplished<br />

equestrian. In fact, it is Jacobs’ involvement in<br />

the sports world that earned him the title of one<br />

of the most influential leaders in sports awarded<br />

to those bright stars in the industry under 40<br />

years of age. He received the same honor from<br />

the business community in his home city of<br />

Boston when he was named one of Boston’s 40<br />

under 40 leaders to be watched in their fields.


We are stewards of the amazing<br />

Boston Bruins legacy. Moments<br />

and experiences transcend time,<br />

passing from one generation of fans<br />

to the next. The same holds true for<br />

<strong>Delaware</strong> <strong>North</strong>. When a company<br />

has been around for 95 years, has<br />

been built from the ground up and has<br />

touched so many people, you feel an<br />

immense amount of pride, but also a<br />

monumental responsibility to ensure its<br />

success for generations to come.<br />

Although Jacobs never had a chance to meet<br />

his grandfather, Louis M. Jacobs, a well-known<br />

sports leader of his time, he says he is touched<br />

anytime he meets someone who knew the<br />

company founder.<br />

“The fact that people still remember and speak<br />

fondly of my grandfather reinforces in my mind<br />

the value of being a family-run business, where<br />

heritage and continuity between generations<br />

mean something.”<br />

Jacobs also appreciates the blend of enthusiasm<br />

and opportunism that drove much of <strong>Delaware</strong><br />

<strong>North</strong>’s growth during his grandfather’s and<br />

father’s time at the helm.<br />

“When my grandfather started the business<br />

more than 90 years ago, we were by and large<br />

a concession business,” says Jacobs. “But<br />

as opportunities presented themselves, he<br />

broadened the scope of the company. Watching<br />

his sports-team customers run their businesses,<br />

he started purchasing sports franchises as well,<br />

including the Buffalo Bisons hockey team and<br />

later, the Cincinnati Royals. I am proud to be<br />

playing a role in carrying on the family tradition.<br />

The sports industry is so dynamic and exciting.<br />

I wouldn’t trade it for anything.”<br />

In addition to his roles at <strong>Delaware</strong> <strong>North</strong>,<br />

Jacobs serves the Boston Bruins as an alternate<br />

governor on the National Hockey League’s Board<br />

of Governors, a position he has held since 2000.<br />

He is also a member of the board of directors of<br />

the New England Sports Network (NESN) and<br />

New England Sports Museum.<br />

Jacobs’ philanthropic interests are immense<br />

and include the Boston Bruins Foundation, an<br />

organization he helped create. The foundation<br />

supports charitable organizations that enhance<br />

the quality of life of children in the community.<br />

Since its inception in July 2003, it has raised<br />

millions of dollars and benefitted thousands<br />

of youth and area organizations. In 2010, the<br />

foundation sponsored its first team in the<br />

famous Boston Marathon.<br />

Jacobs and his wife, Kim, also support numerous<br />

other charitable endeavors throughout New<br />

England, including the Dana-Farber Cancer<br />

Institute, Boston’s Children’s Hospital, March<br />

of Dimes, Bridge Over Troubled Waters and<br />

the Cardinal Cushing School.<br />

13


14<br />

Financial Overview<br />

Among the qualities for which <strong>Delaware</strong> <strong>North</strong><br />

is most respected is its financial stability. Despite<br />

a weak global economy, the company again<br />

met its financial objectives and finished 2009<br />

with more than $2 billion in revenue. With<br />

200 locations in seven market sectors that are<br />

served by 50,000 associates around the world,<br />

<strong>Delaware</strong> <strong>North</strong> is one of the largest privately<br />

held companies in existence.<br />

<strong>Delaware</strong> <strong>North</strong> was able to take advantage of a<br />

buyer’s market and its own financial standing to<br />

acquire four hotels in <strong>North</strong> America and five<br />

prestigious, one-of-a-kind resorts in Australia,<br />

giving the company a lodging foothold there.<br />

In addition, it was able to make the necessary<br />

financial commitments to win important new<br />

business at the New Meadowlands Stadium and<br />

to rebid and win the contract for the operation<br />

of Kennedy Space Center Visitor Complex<br />

for NASA.<br />

$ 2.1 Billion<br />

Annual revenue<br />

207<br />

Forbes rank<br />

200<br />

Locations<br />

50,000<br />

Associates<br />

300<br />

Retail locations<br />

500 Million<br />

Guests served<br />

With signs of economic improvement dawning,<br />

<strong>Delaware</strong> <strong>North</strong> has its objectives clearly in focus:<br />

Concentrate on steady growth while<br />

maintaining shareholder-return thresholds;<br />

Manage the balance sheet to investmentgrade<br />

standards;<br />

Expand owned assets in core businesses; and<br />

Continue to be opportunistic.<br />

Revenue by Operating Company<br />

Gaming & Entertainment 31%<br />

Sportservice 23%<br />

Parks & Resorts 16%<br />

Travel Hospitality Services 11%<br />

International 11%<br />

Boston Bruins 4%<br />

TD Garden 3%<br />

Other


A global leader<br />

in hospitality and<br />

food service.<br />

Vision<br />

To become the preferred provider<br />

of products and services that<br />

foresee and satisfy the needs of<br />

customers, balancing the highest<br />

level of satisfaction consistent with<br />

maximizing returns to stakeholders.<br />

Mission<br />

Creating special experiences<br />

one guest at a time. ®<br />

15


16<br />

<strong>Delaware</strong> <strong>North</strong> Companies Sportservice<br />

1915<br />

As the dark clouds of economic recession<br />

continued into 2009, <strong>Delaware</strong> <strong>North</strong> Companies<br />

Sportservice was well-prepared and positioned<br />

to face the challenges. Under the leadership<br />

of President Rick Abramson, Sportservice was<br />

undeterred in continuing to expand its client<br />

base, adding some major new accounts and<br />

increasing the scope of several others.<br />

Sportservice was also ahead of the game in<br />

anticipating customers would be looking to stretch<br />

their dollars in 2009. Working with its Major<br />

League Baseball clients, the company introduced<br />

bundled value meals at all of its ballparks and<br />

$1 concession items at select locations. Fans<br />

responded by gobbling up the special deals,<br />

helping Sportservice clients provide another<br />

reason for families to make the ballpark their<br />

destination of choice for entertainment.<br />

“The Jacobs family invented the concessions<br />

business and guided the company through the<br />

Great Depression and other challenging economic<br />

times,” Abramson said. “Sportservice will continue<br />

to innovate and always find ways to succeed.”<br />

Although 2009 was not a banner year for<br />

Sportservice’s Major League Baseball clients –<br />

only two made the playoffs – it was certainly a<br />

memorable season for the St. Louis Cardinals,<br />

one of the company’s oldest clients. The team<br />

hosted the 2009 All-Star Game in July. It<br />

was also a huge and successful undertaking for<br />

Sportservice, which not only handled its normal<br />

food, beverage and retail services at Busch<br />

Stadium, but also at many locations outside the<br />

stadium. Sportservice realized more than $5.1<br />

million in sales for the three days, its largest-ever<br />

single event in terms of revenue. Add to that the<br />

fact that for the first time in the history of the<br />

game, the stadium food service provider (i.e.,<br />

Sportservice) was awarded the right to cater the<br />

galas leading up to the big night.<br />

Earlier in the year, the Columbus Blue Jackets<br />

made their first-ever NHL playoff appearance,<br />

and Sportservice was there to provide Nationwide<br />

Arena fans with great food and merchandise to<br />

mark the occasion.<br />

But the brightest spot for Sportservice once again<br />

was at <strong>Delaware</strong> <strong>North</strong>’s own TD Garden in<br />

Boston. On the heels of the Celtics’ 2008 world<br />

championship campaign and playoff appearance<br />

by the Bruins, each team posted an impressive<br />

regular season in 2008-09 – the Bruins led the<br />

Eastern Conference – and followed with two<br />

exciting playoff series. The story was exciting in<br />

2010 as well. The Bruins came from behind to<br />

defeat the Buffalo Sabres in the Eastern Region<br />

quarterfinals, while the Celtics again met the Los<br />

Angeles Lakers in the championship round.<br />

The year also saw Sportservice gear up to begin<br />

major food, beverage and retail operations at<br />

three new venues – two in New York/New Jersey<br />

and one in Minnesota – and the company also<br />

landed another major client and venue in early<br />

2010. And as the new year dawned, Sportservice<br />

was working with Food Network on new premium<br />

menu concepts for its Major League ballparks<br />

and other venues.


18<br />

New York, New York<br />

Sportservice has a larger presence in the NFL –<br />

and in the Big Apple – now that it operates food<br />

and beverage concessions, premium dining,<br />

catering and retail services for the New York<br />

Giants and Jets.<br />

Sportservice was selected through a competitive<br />

bidding process conducted by the New<br />

Meadowlands Stadium Co., the joint venture<br />

formed to develop the one-of-a-kind, world-class<br />

venue. Located next to the old stadium in New<br />

Jersey, the $1.7 billion New Meadowlands Stadium<br />

seats 82,000 fans, including 17,000 indoor seats<br />

in clubs and 218 suites. It features more than 800<br />

points of sale, and a catered tailgating area outside<br />

the stadium serves fans arriving via commuter rail.<br />

Sportservice’s executive and sous chefs at New<br />

Meadowlands Stadium are being assisted by Great<br />

Performances, the acclaimed New York caterer<br />

with which <strong>Delaware</strong> <strong>North</strong> partners to operate<br />

the historic Grand Ballroom of The Plaza<br />

in Manhattan.<br />

In addition, celebrity guest chefs are being<br />

featured in the exclusive Commissioner’s Club,<br />

which offers luxury dining in either a private or<br />

communal setting. Meanwhile, the flagship retail<br />

store, at more than 9,000 square feet, is setting<br />

a new standard in the NFL.<br />

Fans of the New York Giants and New York Jets,<br />

as well as attendees of concerts and year-round<br />

special events, are experiencing contemporary<br />

takes on traditional favorites and the region’s<br />

unique twists on specialties from across the<br />

globe. Sportservice developed the “Home<br />

Food Advantage” concessions theme for New<br />

Meadowlands Stadium that features the best New<br />

York and northern New Jersey fare. Sportservice<br />

culinary officials and chefs spent a year visiting<br />

restaurants and tasting the fare of the most<br />

popular street vendors to create the menus.<br />

Bullish on New Jersey…and Arizona…<br />

and <strong>North</strong> Carolina<br />

Although a contract for the New Meadowlands<br />

Stadium would appear to be enough for one year,<br />

there’s much more going on for the oldest name<br />

in sports hospitality. Sportservice’s presence in<br />

the New York-New Jersey area grew even larger<br />

in 2010 with a contract to operate food, beverage<br />

and retail services at the new Red Bull Arena.<br />

The soccer-specific venue has been built to serve<br />

as the home of Red Bull New York, the Major<br />

League Soccer (MLS) team formerly known as the<br />

MetroStars before being purchased by Austrian<br />

energy drink producer Red Bull. The new arena<br />

in Harrison, N.J., seats 25,000 fans under a<br />

European-style roof that leaves the field open.


Sportservice has been spreading out in other<br />

regions as well. In early 2009, the company<br />

opened Camelback Ranch, the impressive new<br />

Glendale, Ariz., spring training home of the<br />

Los Angeles Dodgers and Chicago White Sox.<br />

Sportservice is providing all concessions,<br />

premium dining, catering and retail services at<br />

the 10,000-seat ballpark, which includes 12<br />

private suites and an all-inclusive premium<br />

seating area behind home plate. The ballpark<br />

set a Cactus League attendance record in<br />

spring 2009.<br />

In February 2010, the Carolina Panthers chose<br />

Sportservice to take over food, beverage and<br />

retail operations at Bank of America Stadium in<br />

Charlotte. The team had been handling the services<br />

on its own. The Panthers represent Sportservice’s<br />

seventh National Football League client.<br />

Taste of Twins Territory<br />

Walleye fingers. Pork chops on a stick. A signature<br />

steak sandwich inspired by one from Murray’s, a<br />

legendary Minneapolis steak house. Traditional<br />

bratwurst, Polish and Hungarian sausage made<br />

fresh daily by Kramarczuk’s, a family-owned<br />

operation only a mile from Target Field.<br />

These are just a few of the regional favorites that<br />

Sportservice has worked with the Minnesota Twins<br />

to feature at the new ballpark. Making the food<br />

and beverage experience there something fans<br />

can savor is job one.<br />

“The menu roster that Sportservice has put<br />

together for Target Field will grant Twins fans a<br />

locally diverse sampling of some of the best food<br />

the Twin Cities has to offer,” said Dave St. Peter,<br />

Twins president.<br />

Sportservice spent 2009 ramping up its new<br />

operation in Minneapolis-St. Paul in preparation<br />

for the 2010 inaugural season at Target Field.<br />

The company is handling all concessions,<br />

catering, premium dining and retail for the<br />

40,000-seat ballpark.<br />

Widening the retail trail<br />

With new retail contracts in place for the New<br />

York Giants and New York Jets, the Carolina<br />

Panthers and the New York Red Bulls, it’s safe<br />

to say Sportservice’s retail business is growing at<br />

a rapid pace. In addition, the Minnesota Twins,<br />

Buffalo Bills and Columbus Blue Jackets came<br />

on board two years ago.<br />

19


20<br />

Sportservice is continuing to remake existing<br />

retail stores and open new ones for its clients.<br />

Perhaps there’s no better example than its effort<br />

in St. Louis in 2009. Sportservice unveiled a<br />

new TOUCH by Alyssa Milano boutique store<br />

at Busch Stadium and Cardinals Team Store<br />

presented by Nike at nearby Ballpark Village in<br />

time for the 2009 MLB All-Star Game.<br />

An all-star performance in St. Louis<br />

The 2009 MLB All-Star Game was the largestever<br />

Sportservice operation. The company fed<br />

150,000 people and sold merchandise to likely<br />

just as many fans over the four-day event in<br />

St. Louis. By all accounts, it was also one of<br />

Sportservice’s shining moments.<br />

Sportservice received praise from many quarters<br />

for its ability to offer St. Louis favorites such as<br />

pulled pork in sweet St. Louis-style barbeque<br />

sauce, and toasted ravioli in both concessions<br />

and premium areas. Chefs and culinary managers<br />

from across the company pitched in at Busch<br />

Stadium and at the temporary operation<br />

Sportservice erected in Ballpark Village to<br />

cater MLB’s two big parties, each of which<br />

drew more than 4,000 guests.<br />

It was the first time MLB selected the All-Star<br />

Game venue concessionaire to cater its gala<br />

and pregame party. Meanwhile, Sportservice’s<br />

new stores and Ballpark Village kiosks helped<br />

achieve second-highest retail sales ever for the<br />

Midsummer Classic.<br />

To top it off, Sportservice hosted a pregame<br />

reception that drew many clients and MLB team<br />

executives, as well as Baseball Hall of Fame members<br />

Harmon Killebrew and Ferguson Jenkins.<br />

The place to party<br />

The <strong>Delaware</strong> <strong>North</strong>-restored Grand Ballroom<br />

of the historic Plaza hotel in New York City is<br />

fast regaining its decades-old reputation as the<br />

place for important social events.<br />

The singular Grand Ballroom, operated through<br />

a partnership between Sportservice and New<br />

York caterer Great Performances, was selected<br />

by NBC to host the reception for “Today<br />

Throws a Wedding.”<br />

Seen by millions, the live show in July 2009<br />

afforded one lucky couple a fantasy wedding<br />

and reception within the gilded splendor of<br />

the landmark ballroom that was restored by<br />

the partnership. Also on the show, CPS Events<br />

unveiled a new signature drink, the Pomona.<br />

Then in October, the Grand Ballroom further<br />

demonstrated it is a world-renowned venue for<br />

premier weddings as the magazine Martha Stewart<br />

Weddings celebrated its 15th anniversary. More than<br />

900 guests attended, and CPS Events brought in<br />

celebrity chef Masaharu Morimoto of “Iron Chef<br />

America” fame to add to the culinary splendor.<br />

In November, multifaceted celebrity Sean John<br />

Combs, better known as Diddy, celebrated his<br />

40th birthday with a lavish gathering. U2’s Bono,<br />

and Jimmy Fallon and Martha Stewart helped the<br />

record producer, rapper, actor, fashion designer<br />

and dancer get the party rockin’.


Family values<br />

Sportservice and its Major League Baseball clients<br />

received plenty of positive press for bringing<br />

family-friendly pricing to ballparks for the 2009<br />

season. In addition to regional media such as the<br />

Milwaukee Journal Sentinel and Cincinnati Business Courier,<br />

ESPN the Magazine credited Sportservice’s efforts<br />

and quoted Abramson: “A family can come<br />

to the ballpark and enjoy the experience on a<br />

fixed budget.”<br />

Another family-friendly effort of Sportservice was<br />

expanding menu choices at several Major League<br />

ballparks hosting home openers on Good Friday,<br />

on which Roman Catholics are to abstain from<br />

eating meat. For example, in San Diego, Padres<br />

fans enjoyed whole roasted fish, shrimp burritos,<br />

fruit cups, salads, clam chowder and fish ‘n chips.<br />

HIGHLIGHTS<br />

Sportservice adds another marquee account<br />

with the New Meadowlands Stadium in New<br />

Jersey, which opened in 2010 as the home of<br />

the NFL New York Giants and New York Jets.<br />

Sportservice operates all food service, catering<br />

and retail at the state-of-the-art venue, which<br />

also hosts top college football games, concerts<br />

and many other events.<br />

Sportservice and the Minnesota Twins<br />

open Target Field, the team’s new ballpark.<br />

Sportservice handles all concessions, premium<br />

dining, catering and retail, and features a<br />

number of Minnesota favorites on its menus.<br />

Not far from the New Meadowlands Stadium,<br />

Sportservice begins operating at the new Red<br />

Bull Arena in Harrison, N.J., in 2010. The<br />

25,000-seat, soccer-specific venue is home to<br />

Major League Soccer’s Red Bull New York team.<br />

Sportservice adds a seventh National Football<br />

League client in early 2010 when the Carolina<br />

Panthers organization foregoes a competitive<br />

bidding process and asks Sportservice to take<br />

over the food, beverage and retail operations<br />

that the team has been operating at Bank of<br />

America Stadium.<br />

Tapping its deep culinary and operational talent<br />

from across the country, Sportservice handles all<br />

food, beverage and retail services inside and<br />

around Busch Stadium in St. Louis for the<br />

2009 MLB All-Star Game, including catering<br />

two parties that draw 4,000 guests each.<br />

21


<strong>Delaware</strong> <strong>North</strong> Companies<br />

Gaming & Entertainment<br />

1939<br />

<strong>Delaware</strong> <strong>North</strong> Companies Gaming &<br />

Entertainment enjoyed a year of growth in 2009<br />

as its popular regional gaming and entertainment<br />

destinations outperformed many gaming venues<br />

in the hard-hit international gaming industry.<br />

<strong>Delaware</strong> <strong>North</strong>’s gaming properties were well<br />

positioned for success, thanks to several years of<br />

major renovations and expansions. These included<br />

the new $30 million Daytona Beach Kennel Club<br />

& Poker Room, which opened in mid-2008, and<br />

Wheeling Island Hotel•Casino•Racetrack, which<br />

two years ago added table games to become a full<br />

casino resort destination.<br />

Southland Park Gaming & Racing continued to<br />

grow its Arkansas and Memphis-area audience for<br />

gaming, adding a new steakhouse and simulcast<br />

center, the finishing touches on its two-yearold,<br />

$40 million expansion. Southland Park also<br />

bolstered its offerings of electronic poker and<br />

blackjack, while adding 300 new gaming machines<br />

with popular themes.<br />

<strong>Delaware</strong> <strong>North</strong>’s video lottery terminal (VLT)<br />

operations in New York state posted revenue gains<br />

in 2009 as well, further solidifying themselves as<br />

regional gaming and entertainment destinations.<br />

Finger Lakes Gaming & Racetrack completed<br />

the first phase of a multiyear renovation and<br />

expansion project, and Hamburg Casino at the<br />

Fairgrounds broke ground late in the year on a<br />

new gaming and hospitality building.<br />

Similarly, Wheeling Island and Daytona<br />

Beach gained recognition as popular, top-flight<br />

regional casino and poker venues, respectively.<br />

Wheeling Island did so in the midst of<br />

increased competition in nearby Pennsylvania,<br />

differentiating itself with entertainment and<br />

outstanding restaurants to complement its hotel,<br />

gaming and racing offerings.<br />

The <strong>Delaware</strong> <strong>North</strong> Companies Gaming<br />

Hospitality Group added a major contract in<br />

2009 with the $300 million Choctaw Casino<br />

Resort, which opened in February 2010 in<br />

Durant, Okla. <strong>Delaware</strong> <strong>North</strong> is operating a<br />

wide variety of restaurants as the casino’s food<br />

and beverage partner.<br />

Wheeling’s Moon a poker star<br />

They’ve only been playing poker at Wheeling<br />

Island since December 2007, yet already one of its<br />

patrons has made it to the top of the poker world.<br />

Darvin Moon, who qualified at a Wheeling Island<br />

tournament, finished second and picked up a cool<br />

$5.2 million at the 2009 World Series of Poker<br />

in Las Vegas. Moon wore a Wheeling Island shirt<br />

during the tournament “out of respect,” he said,<br />

turning down lucrative endorsement deals with<br />

poker websites.<br />

Moon, who owns and operates a small logging<br />

company in Maryland, began playing poker<br />

only a few years ago and honed his skills at<br />

Wheeling Island.<br />

23


24<br />

An exciting first year<br />

In just a year, the new Daytona Beach property<br />

landed on the international poker map.<br />

Since moving to the new facility and opening<br />

a 50-table poker room with a Las Vegas feel, it<br />

has furthered its reputation as a gaming leader<br />

in central Florida. For example, the room’s<br />

$181,500 in revenue for a single week in January<br />

2009 broke a venue record, thanks largely to<br />

World Series of Poker events, other qualifying<br />

tournaments and hefty jackpots.<br />

Daytona Beach was also designated as a World<br />

Series of Poker satellite location, drawing<br />

professional poker star and actress Tiffany<br />

Michelle, known as Hot Chips to poker insiders,<br />

for one of the tournaments in April 2009.<br />

Nothing but the best<br />

Casino Player named Wheeling Island best casino<br />

as part of its 2009 Best of Gaming awards. The<br />

<strong>Delaware</strong> <strong>North</strong>-owned and -operated gaming<br />

destination received seven other first-place gaming<br />

awards from the publication, including best<br />

hometown slots, best reel slots, best video poker,<br />

best cash back, best promotions, best service<br />

and luckiest casino. Casino Player is one of<br />

the most well-known and respected gaming<br />

trade publications.<br />

Let us entertain you<br />

Part of Wheeling Island’s successful positioning<br />

has been as a complete entertainment destination,<br />

with regular big-name concerts leading the way.<br />

For example, the Temptations appeared in<br />

April 2009, while Styx & REO Speedwagon<br />

headlined a concert on Independence Day<br />

weekend. The summer also saw concerts<br />

featuring country star Dwight Yoakam and<br />

1970s rock legend Peter Frampton.<br />

A fine vintage in New York wine country<br />

Finger Lakes Gaming & Racetrack celebrated<br />

its fifth year of video gaming operations in<br />

February 2009, offering guests a weekend of<br />

special promotions and entertainment, plus a<br />

dinner with VIP players.<br />

Like the vineyards in the Finger Lakes region,<br />

the venue continues to grow in popularity as a<br />

destination for Rochester-area residents and<br />

tourists alike. <strong>Delaware</strong> <strong>North</strong> has responded with<br />

exterior aesthetic and venue-access enhancements<br />

and interior hospitality-area renovations.<br />

And even the racetrack portion of Finger Lakes,<br />

already busy three seasons of the year with the<br />

only thoroughbred racing in the state west of<br />

Saratoga, has become a year-round venue.<br />

The International Series of Champions (ISOC)<br />

AMSOIL Championship Snocross Series began


an annual tour stop at Finger Lakes, drawing<br />

large crowds to the inaugural event in February<br />

2009 and again in February 2010 to see the<br />

fast-paced action.<br />

We showed the way<br />

In early 2009, <strong>Delaware</strong> <strong>North</strong> completed its<br />

five-year management engagement and facilitated<br />

a smooth transition for Saratoga Harness Racing,<br />

the parent company of Saratoga Gaming and<br />

Raceway, to assume operational management<br />

of its own facility.<br />

<strong>Delaware</strong> <strong>North</strong> guided Saratoga through major<br />

expansion projects in 2004, when Saratoga<br />

became the first racetrack video gaming facility<br />

in the state of New York, and again in 2007,<br />

when it added more gaming, hospitality and<br />

entertainment amenities.<br />

“We are very proud of what we have accomplished<br />

by working closely with Saratoga Harness Racing<br />

every step of the way,” said William Bissett,<br />

president of <strong>Delaware</strong> <strong>North</strong> Companies<br />

Gaming & Entertainment. “We demonstrated<br />

how to collaborate with the ownership and<br />

operator of the racing side to run an effective<br />

entertainment destination.”<br />

The two companies are still working together<br />

on potential new gaming venues and to build<br />

Gideon Putnam Resort’s reputation as the<br />

premier historic hotel and spa in New York’s<br />

capital region.<br />

Southland Park gets busy…and lucky<br />

By all accounts, competitors’ casinos in<br />

Tunica, Miss., were losing patrons amid<br />

2009’s challenging economy. But only an<br />

hour away in West Memphis, Ark., <strong>Delaware</strong><br />

<strong>North</strong>’s Southland Park Gaming & Racing<br />

was bucking the trend to the point of seeing<br />

its business increase.<br />

Southland Park successfully expanded its<br />

customer base in Arkansas and the Memphis<br />

area by continuing to enhance itself as a night-<br />

out destination, adding a new steakhouse and<br />

simulcast center that are the crowning touches<br />

on a multiyear, multimillion-dollar expansion.<br />

“Southland’s transformation from a sleepy<br />

greyhound racing venue into a multipurpose<br />

entertainment facility has helped it thrive at a<br />

time when other gaming-based operations are<br />

struggling,” the Memphis Commercial Appeal wrote<br />

in January 2009.<br />

Getting the word out that Southland Park<br />

now offers gaming and great entertainment in<br />

addition to racing was a key part of that success.<br />

It continued to reach the Memphis audience with<br />

its creative – and some might say provocative –<br />

advertising campaign. The “Be Lucky That Way”<br />

billboard campaign was a finalist for Best Outdoor<br />

Advertising Campaign in 2008 at the Voice<br />

Awards in Las Vegas.<br />

Southland Park worked with Memphis-based<br />

advertising firm CS2 on the campaign. The<br />

campaign used humor and 1950s-era characters<br />

to promote the venue’s gaming offerings,<br />

including electronic poker and blackjack.<br />

25


26<br />

Breaking ground at the fair<br />

<strong>Delaware</strong> <strong>North</strong> began work in late 2009 on a new<br />

home for Hamburg Casino at the Fairgrounds at<br />

the Erie County Fairgrounds in Hamburg, N.Y.,<br />

just outside of Buffalo, N.Y. The $25 million<br />

casino building replaces the current gaming area<br />

below the Buffalo Raceway grandstand.<br />

The new building connects to the International<br />

Agri-Center building, which regularly hosts trade<br />

shows. In addition, the venue is more accessible<br />

and visible to the public, especially during the<br />

two-week Erie County Fair that draws nearly 1<br />

million visitors each August.<br />

While the project did not add to the current<br />

950 gaming machines, the 66,000-square-<br />

foot casino provides a more comfortable and<br />

efficient gaming floor and larger and more<br />

diverse hospitality amenities, including a<br />

260-seat buffet and 135-seat bar and lounge<br />

that hosts local entertainment acts.<br />

Big Oklahoma debut for the Gaming<br />

Hospitality Group<br />

After months of planning, developing an<br />

impressive lineup of restaurants and putting<br />

together a 270-person food and beverage<br />

staff, the <strong>Delaware</strong> <strong>North</strong> Companies Gaming<br />

Hospitality Group got its moment in the spotlight<br />

as the Choctaw Casino Resort kicked off a six-day<br />

opening celebration in early February 2010.<br />

The brand-new $300 million casino opened its<br />

doors to large crowds that quickly discovered the<br />

tremendous culinary experience that <strong>Delaware</strong><br />

<strong>North</strong> is providing as the casino’s food and<br />

beverage partner. <strong>Delaware</strong> <strong>North</strong> is managing<br />

and operating the casino’s wide variety of<br />

restaurant concepts, including the sophisticated<br />

1832 Steakhouse; Tomatillo’s and its Mexican<br />

fare; the Blue Moon Café; and the Las Vegas-style<br />

Butterfield’s Buffet.


A 150-seat food court offers four specialty<br />

concepts: Americo’s, Dixon’s Grill, the Durant<br />

Station Deli and the famous, award-winning<br />

Salt Lick Bar-B-Que of Austin, Texas, with<br />

which <strong>Delaware</strong> <strong>North</strong> has partnered in airport<br />

locations. <strong>Delaware</strong> <strong>North</strong> is also managing onsite<br />

catering and banquet operations for the casino’s<br />

conference and meeting areas.<br />

The ongoing Choctaw partnership represents a<br />

major account for the Gaming Hospitality Group.<br />

The new casino includes a 330-room, four-star<br />

hotel, spa and fitness center, 38 table games, a<br />

30-table poker room and 3,000 slot machines.<br />

Located just 90 minutes north of Dallas, it is<br />

owned by the Choctaw Nation of Oklahoma.<br />

HIGHLIGHTS<br />

<strong>Delaware</strong> <strong>North</strong> gaming and racing venues<br />

continue to increase their appeal as regional<br />

entertainment destinations in part by<br />

leveraging the company’s significant<br />

investments in recent years to expand<br />

gaming and hospitality amenities.<br />

Additional projects at Finger Lakes Gaming<br />

& Racetrack and Hamburg Casino at the<br />

Fairgrounds are in the works to continue to<br />

position the venues in the Western New<br />

York gaming and entertainment markets.<br />

Two <strong>Delaware</strong> <strong>North</strong> gaming venues put the<br />

company on the poker map. Both the new<br />

Daytona Beach Kennel Club & Poker Room<br />

and Wheeling Island Hotel•Casino•Racetrack<br />

regularly host World Series of Poker qualifiers,<br />

with Wheeling Island producing the secondplace<br />

finisher in the 2009 championship in<br />

Las Vegas.<br />

<strong>Delaware</strong> <strong>North</strong>’s Gaming Hospitality Group<br />

develops and begins managing and operating<br />

restaurants at the new Choctaw Casino Resort<br />

in Durant, Okla.<br />

27


<strong>Delaware</strong> <strong>North</strong> Companies<br />

Travel Hospitality Services<br />

1941<br />

Despite its more than 60 years in the business,<br />

<strong>Delaware</strong> <strong>North</strong> Companies Travel Hospitality<br />

Services reinvested in its brand in a major way<br />

in 2009. The results, quite frankly, have<br />

been astounding.<br />

Under the leadership of operating company<br />

President Matt King and a new business<br />

development team, <strong>Delaware</strong> <strong>North</strong> announced<br />

a wave of strategic alliances with high-profile<br />

national brands such as Food Network, Travel<br />

Channel, The Coffee Bean & Tea Leaf and<br />

Which Wich. It also began working with Iron<br />

Chef Masaharu Morimoto on a new airport<br />

dining concept.<br />

Some of these new partnerships are providing<br />

<strong>Delaware</strong> <strong>North</strong> with added appeal in seeking<br />

new and expanded airport contracts. Others<br />

have already resulted in completed or soon-<br />

to-be-developed new locations, including<br />

Sports Illustrated, Heineken, The Coffee<br />

Bean & Tea Leaf, Moe’s Southwest Grill and<br />

Pink’s Hot Dogs.<br />

Pink’s, a second location of the well-known<br />

Hollywood gourmet hot dog restaurant, is just<br />

one of a number of new concepts <strong>Delaware</strong><br />

<strong>North</strong> is adding or has added over the last year<br />

that fits the company’s innovative Gateway<br />

Concept SM . <strong>Delaware</strong> <strong>North</strong> works to select<br />

appropriate local, regional and national brands<br />

that enable airports to reflect their communities<br />

and serve as economic engines for the region.<br />

With a strategy centered on meeting the demands<br />

of a new generation of travelers who seek fresh,<br />

fast and healthy dining options, <strong>Delaware</strong> <strong>North</strong><br />

Companies Travel Hospitality Services is<br />

well-positioned to increase its market share<br />

as one of the nation’s leading airport food<br />

service and retail companies.<br />

With a little help from our friends<br />

<strong>Delaware</strong> <strong>North</strong> Companies Travel Hospitality<br />

Services announced in October 2009 that it<br />

is teaming up with celebrity chef Masaharu<br />

Morimoto to develop new fast-casual airport<br />

restaurants at several larger airports across<br />

the country.<br />

The new restaurant concept, Skewers, will feature<br />

yakitori-style meals – skewered meats with vegetables<br />

grilled or fried and served with rice bowls. Yakitori<br />

is popular as street and bar food in Japan, but is<br />

little known in the United States. Soups and salads<br />

will also be on the menu, which is intended to<br />

offer fare that is convenient, tasty and healthy.<br />

“The restaurant will provide travelers with<br />

a unique Asian dining experience and<br />

connect them with Morimoto’s fabulous<br />

interpretation of Japanese cuisine,” said<br />

Matt King, president of <strong>Delaware</strong> <strong>North</strong><br />

Companies Travel Hospitality Services.<br />

In addition to working with Morimoto, one<br />

of Food Network’s most well-known iron<br />

chefs, <strong>Delaware</strong> <strong>North</strong> is collaborating with<br />

the popular cable television station on several<br />

new airport dining concepts.<br />

29


30<br />

Here comes more sun<br />

<strong>Delaware</strong> <strong>North</strong> has been making a splash in<br />

Florida. Since mid-2009, the company has<br />

added new national restaurant concepts to Fort<br />

Lauderdale-Hollywood International Airport,<br />

not to mention a handful of regional brands that<br />

are garnering attention as well.<br />

<strong>Delaware</strong> <strong>North</strong> recently opened an airport<br />

outlet of Sushi Maki, the acclaimed South<br />

Florida sushi and seafood restaurant that has<br />

three other locations in the region. Sushi Maki<br />

was voted one of the top 50 sushi restaurants in<br />

the United States by the Wall Street Journal and is a<br />

preferred sushi caterer for a number of South<br />

Florida luxury hotels.<br />

It joins a stellar lineup of other regional<br />

favorites like Pasha’s, a popular Mediterranean<br />

restaurant; Chef Allen’s 2 Go, kiosks that offer<br />

Chef Allen Susser’s signature Caribbean and<br />

Latin American-influenced dishes; and Casa de<br />

Fresco, known for healthy fare such as chicken<br />

mojito sandwiches, and its signature “floribbean”<br />

tuna, salads and wraps.<br />

Turning over a new leaf<br />

<strong>Delaware</strong> <strong>North</strong> struck an exclusive partnership<br />

deal with The Coffee Bean & Tea Leaf in 2009.<br />

In addition to opening new shops in Ontario<br />

International Airport in California and Phoenix<br />

Sky Harbor Airport, <strong>Delaware</strong> <strong>North</strong> unveiled<br />

two more shops in October 2009 at Detroit<br />

Metropolitan Wayne County Airport.<br />

The Coffee Bean & Tea Leaf, a privately<br />

owned chain of specialty coffee and tea stores<br />

based in Southern California, is now <strong>Delaware</strong><br />

<strong>North</strong>’s preferred coffee concept. The concept is<br />

known for its signature coffees, teas and<br />

Ice Blended ® drinks.<br />

Channeling all travelers<br />

Few things are more important to travelers<br />

than great experiences…and great hospitality<br />

while enjoying those experiences. So, imagine<br />

combining <strong>Delaware</strong> <strong>North</strong>’s world-class<br />

hospitality with Travel Channel’s dedication to<br />

exploring extraordinary travel experiences.<br />

<strong>Delaware</strong> <strong>North</strong> did, and the result will be a<br />

unique retail experience for millions of travelers.<br />

In 2009, the company announced an exclusive<br />

partnership with Travel Channel to develop<br />

retail stores in airports throughout the United<br />

States. Travel Channel stores will entertain<br />

shoppers with the prominent display of Travel<br />

Channel’s extensive library of media content,<br />

travel-related products and merchandise for<br />

fans of the channel’s popular television shows.


Give me Heineken<br />

In December 2008, <strong>Delaware</strong> <strong>North</strong> opened<br />

in Newark Liberty International Airport its<br />

first Heineken Lounge. The airport now<br />

boasts one of the best airport bars in the<br />

country, according to ForbesTraveler.com.<br />

<strong>Delaware</strong> <strong>North</strong> leveraged the international<br />

brand to create a premium, welcoming<br />

experience for the millions of travelers who<br />

stream through the airport each year. The<br />

moodily lit, nightclub-quality bar is outfitted<br />

with white-leather couches and features,<br />

naturally, the Netherlands’ favorite beer on tap.<br />

In addition, travelers can enjoy other libations,<br />

premium snacks and light tapas-style meals.<br />

<strong>Delaware</strong> <strong>North</strong> keeps the music alive in Austin<br />

Austin-Bergstrom International Airport has<br />

become well-known for the live music it has<br />

featured for more than a decade, with area<br />

bands of all genres entertaining travelers and<br />

celebrating the city’s rich musical heritage.<br />

But when the airport’s music program was<br />

suddenly jeopardized by the pullout of a major<br />

sponsor, <strong>Delaware</strong> <strong>North</strong> stepped in to plug<br />

the funding gap. The airport’s main venues for<br />

live music are <strong>Delaware</strong> <strong>North</strong>-operated Ray<br />

Benson’s Roadhouse, Lefty’s Bar & Grille, Earl<br />

Campbell’s Sports Bar and Waterloo Records/<br />

Austin City Limits.<br />

Since it was introduced in 1999, the airport’s<br />

music program has grown from two to 11<br />

shows per week. In addition, when the airport<br />

celebrated its 10th birthday in 2009, <strong>Delaware</strong><br />

<strong>North</strong> provided free birthday cake, live music and<br />

discounted concessions for all ticketed guests.<br />

And the airport and <strong>Delaware</strong> <strong>North</strong> will<br />

continue making beautiful music together for<br />

some time to come. In December 2009, the<br />

airport gave the company contract extensions<br />

for both food and beverage, and retail<br />

operations, as well as four additional locations.<br />

We can handle it<br />

At Newark Liberty International Airport,<br />

<strong>Delaware</strong> <strong>North</strong>’s performance in transitioning<br />

one airport concept helped the company win<br />

the right to develop another in an unused<br />

airport space.<br />

The airport awarded <strong>Delaware</strong> <strong>North</strong> the<br />

opportunity to operate an A&W Root<br />

Beer stand after the company completed the<br />

successful turnover of a Seattle’s Best coffee<br />

concept to a Jake’s Coffeehouse. The company’s<br />

efforts impressed the airport and helped earn<br />

the additional opportunity.<br />

31


32<br />

Doing fine in Oklahoma<br />

Another airport. More great concepts from<br />

<strong>Delaware</strong> <strong>North</strong>. The company in 2009 added<br />

two new restaurants in Will Rogers World<br />

Airport in Oklahoma City: Moe’s Southwest<br />

Grill and The Salt Lick Bar-B-Que.<br />

The fun and engaging Moe’s Southwest Grill is a<br />

fast-casual concept serving a wide variety of fresh,<br />

made-to-order Southwest fare. The Oklahoma<br />

location is <strong>Delaware</strong> <strong>North</strong>’s first Moe’s, but<br />

promises not to be its last. The Salt Lick is a<br />

Southern barbecue restaurant that originated<br />

in Texas. <strong>Delaware</strong> <strong>North</strong> opened its first<br />

Salt Lick in 2007 in Austin-Bergstrom<br />

International Airport.<br />

Man, are these guys busy!<br />

<strong>Delaware</strong> <strong>North</strong>’s busy year of putting fresh<br />

new concepts in airports included Memphis<br />

and Richmond, Va.<br />

Memphis City Blues, a relaxing new wine bar<br />

featuring a large selection of wines, spirits<br />

and gourmet food, opened in Memphis<br />

International Airport. <strong>Delaware</strong> <strong>North</strong> also<br />

introduced the Samuel Adams Brewhouse in<br />

Richmond International Airport.<br />

Dropping anchor in Buffalo<br />

Travelers shuffling off to and from Buffalo<br />

are now enjoying a much-expanded array<br />

of restaurant choices in Buffalo Niagara<br />

International Airport, thanks to the completion<br />

in 2009 of most of <strong>Delaware</strong> <strong>North</strong>’s $7.5<br />

million renovation and expansion project.<br />

The new offerings include the Labatt Blue<br />

Zone and a food court featuring such concepts<br />

as Villa Italian Kitchen, Freshens, Checkers<br />

and the Anchor Bar, a tourist destination that<br />

has bragging rights as the birthplace of Buffalo<br />

chicken wings. <strong>Delaware</strong> <strong>North</strong> also opened an<br />

Everything ASAP travel convenience store and<br />

the new Lake Erie Pub, a presecurity lounge<br />

featuring a variety of light fare.<br />

Through an exclusive partnership, <strong>Delaware</strong><br />

<strong>North</strong> brought one additional new concept, the<br />

innovative new sandwich chain Which Wich, to<br />

the airport in spring 2010.<br />

Checkmate<br />

In yet another example of how <strong>Delaware</strong> <strong>North</strong><br />

Companies Travel Hospitality Services has<br />

forged exciting new partnerships, the company<br />

opened its first Checkers restaurants in Western<br />

New York. Two locations of the casual-dining<br />

restaurant, known for its outstanding burgers,<br />

fries and milkshakes, were opened on the New<br />

York State Thruway and another in Buffalo<br />

Niagara International Airport.<br />

Take a bow, <strong>Delaware</strong> <strong>North</strong><br />

Airports Council International (ACI)<br />

announced the top-performing airports in<br />

the Airport Service Quality (ASQ) survey in<br />

early 2009. Airports at which <strong>Delaware</strong> <strong>North</strong><br />

operates that were honored are: Austin-<br />

Bergstrom International Airport, Detroit<br />

Metropolitan Wayne County Airport, Dallas/<br />

Fort Worth International Airport and Denver<br />

International Airport.


Airport Revenue News (ARN) tapped a number of<br />

airports in which <strong>Delaware</strong> <strong>North</strong> operates as<br />

winners of 2009 Best Airport Concessions<br />

Awards: Newark Liberty International<br />

Airport, Phoenix Sky Harbor International<br />

Airport, Dallas/Fort Worth International<br />

Airport, Nashville International Airport and<br />

Minneapolis-St. Paul International Airport.<br />

For the first time ever, ARN polled frequent<br />

travelers about their favorite airports. The<br />

Minneapolis airport was recognized for having<br />

the best retail offerings. <strong>Delaware</strong> <strong>North</strong><br />

operates a number of retail stores in the airport,<br />

including proprietary concepts Everything ASAP<br />

and Gadgets 2 Go.<br />

Los Angeles International Airport’s Encounter<br />

Restaurant, operated by <strong>Delaware</strong> <strong>North</strong>, was<br />

recognized as one of the best airport restaurants<br />

in the country, according to popular culinary<br />

magazine Food & Wine. Encounter Restaurant<br />

is well-known for its space-age décor and<br />

360-degree views. Meanwhile, Travel + Leisure put<br />

two <strong>Delaware</strong> <strong>North</strong> restaurants – Encounter<br />

and The Salt Lick Bar-B-Que – on its list of the<br />

nine best airport eateries in the world.<br />

HIGHLIGHTS<br />

<strong>Delaware</strong> <strong>North</strong> strikes up strategic partnerships<br />

with a number of exciting national and<br />

international brands such as Food Network,<br />

Travel Channel, The Coffee Bean & Tea Leaf,<br />

and Which Wich. Many of them position the<br />

company as the exclusive airport operator.<br />

<strong>Delaware</strong> <strong>North</strong> announces in October 2009<br />

that it is teaming up with celebrity chef Masaharu<br />

Morimoto to develop new fast-casual airport<br />

restaurants at several larger airports across the<br />

country. The new restaurant concept, Skewers,<br />

will feature yakitori-style meals – skewered<br />

meats with vegetables grilled or fried and<br />

served with rice bowls.<br />

The company completes the development<br />

of more than 25 new restaurants and shops<br />

in airports around the country, including<br />

many first-ever concepts such as the Heineken<br />

Lounge in Newark and the Sports Illustrated<br />

Store in Detroit.<br />

Along with the great national brands,<br />

<strong>Delaware</strong> <strong>North</strong> expands its pioneering<br />

Gateway Concept SM with new restaurants<br />

and stores reflecting regional culture and<br />

heritage. Examples include Pink’s Hot Dogs<br />

in LAX and the Anchor Bar in Buffalo<br />

Niagara International Airport.<br />

33


34<br />

<strong>Delaware</strong> <strong>North</strong> Companies International<br />

1960<br />

<strong>Delaware</strong> <strong>North</strong> Companies International ended<br />

a decade of incredible growth with a big splash in<br />

August 2009 when it announced the acquisition<br />

of five prestigious luxury resorts in Australia,<br />

the company’s first foray into lodging outside of<br />

<strong>North</strong> America.<br />

The resorts, acquired from the GPT Group,<br />

are located in some of Australia’s most beautiful<br />

locations. In particular is Lizard Island, which is<br />

on Travel + Leisure magazine’s list of the world’s best<br />

hotels and on Conde Nast’s list of the 100 best places<br />

to stay in the world.<br />

“<strong>Delaware</strong> <strong>North</strong> has an amazing history of<br />

operating in special places,” said Jonathan Tribe,<br />

managing director of <strong>Delaware</strong> <strong>North</strong> Companies<br />

International. “Visitors to our resorts will find<br />

themselves in special places that only Australia can<br />

offer – from the Kimberley to the Red Centre and<br />

the Great Barrier Reef.”<br />

<strong>Delaware</strong> <strong>North</strong>’s expansion continued in late<br />

2009 when it entered the United Kingdom’s<br />

travel hospitality sector with contracts at three<br />

major airports – Heathrow, Gatwick and<br />

Edinburgh – and one railway station.<br />

That came on the heels of an expansion of its<br />

U.K. sports venue portfolio, adding Derby<br />

County Football Club’s Pride Park Stadium<br />

in 2008 to Wembley Stadium and Emirates<br />

Stadium. Wembley Stadium, meanwhile, upheld<br />

its reputation as one of the premier sports and<br />

entertainment venues in the world with a series of<br />

high-profile concerts.<br />

Back in Australia, the company and its associates at<br />

Melbourne Park set a new standard for performing<br />

under extraordinary circumstances by handling<br />

near-record attendance for a tennis Grand Slam<br />

event on several days while dealing with extreme<br />

heat at the 2009 Australian Open.<br />

<strong>Delaware</strong> <strong>North</strong>’s excellence for the annual<br />

concert series was also acknowledged in late 2009<br />

when it was named by the National Restaurant<br />

Caterers Association as National Venue Caterer of<br />

the Year for its delivery of hospitality and catering<br />

at a record 17 Pink concerts.<br />

<strong>Delaware</strong> <strong>North</strong> also expanded its interests in the<br />

education sector in Australia with a new contract at<br />

Curtin University, Western Australia. In addition,<br />

the company in 2008 and 2009 completed<br />

a round of new openings at many of its travel<br />

hospitality services locations, including the new<br />

food court in Melbourne International Airport.


36<br />

Looking ahead, <strong>Delaware</strong> <strong>North</strong> Companies<br />

International is exploring additional<br />

opportunities in the travel hospitality,<br />

sports venue and other key company sectors<br />

in countries in which it currently operates,<br />

as well as in new markets in Europe and Asia.<br />

Planes, trains and hospitality<br />

<strong>Delaware</strong> <strong>North</strong> entered the U.K. travel<br />

hospitality sector in 2009 in a big way,<br />

debuting concepts in three major airports<br />

and a railway station.<br />

Caffé Cucina opened in June 2009 in London’s<br />

Euston Railway Station, while En Toast opened<br />

in July in Gatwick Airport. A third concept –<br />

The Dining Street Restaurant – opened in<br />

Heathrow Airport in October. <strong>Delaware</strong> <strong>North</strong><br />

opened a restaurant, and an ice cream and<br />

crepe bar in Scotland’s Edinburgh Airport<br />

in early 2010.<br />

<strong>Delaware</strong> <strong>North</strong> was able to penetrate the highly<br />

competitive market by developing concepts that<br />

meet the branding needs of clients, especially<br />

tailoring concepts to promote the character<br />

of specific travel sites and the changing tastes<br />

of consumers.<br />

Bigger and bigger down under<br />

Even by <strong>Delaware</strong> <strong>North</strong> standards, the Australian<br />

Open Grand Slam of the Asia Pacific has become<br />

a massive hospitality and catering undertaking.<br />

Temperate weather and exceptional tennis<br />

and food helped the Australian Open set an<br />

attendance record in January 2010 when<br />

653,860 people came through the gates. The<br />

previous record, set in 2008, was 50,000 less.<br />

The 2010 tournament twice posted the world’s<br />

highest-ever Grand Slam combined day/night<br />

attendance, with 77,043 fans attending Jan. 23,<br />

11,000 more than the previous record.


With 2009 attendance also topping 600,000,<br />

the event has drawn more than one-half million<br />

guests for 10 consecutive years.<br />

The 2010 challenge for <strong>Delaware</strong> <strong>North</strong>’s staff<br />

was the reconfigured grounds at both of the<br />

venues that host the tournament. The main<br />

public area was shifted to a massive oval area,<br />

allowing <strong>Delaware</strong> <strong>North</strong> to feature a new culinary<br />

offering: Flavours of the Grand Slams, with<br />

menu items inspired by Wimbledon, New<br />

York City, Paris and Melbourne.<br />

In 2009, the challenge was the extreme weather<br />

conditions, with temperatures regularly rising<br />

above 100˚F and reaching a high of 111˚F<br />

(44˚C). Yet, <strong>Delaware</strong> <strong>North</strong> managers and<br />

associates were able to “keep cool” and provide<br />

exceptional customer service in the company’s<br />

GuestPath ® tradition.<br />

Developing communities through partnership<br />

All Australians and many international friends<br />

were deeply affected by the ferocity of the<br />

bushfires (wildfires) that swept across Victoria<br />

in February 2009. <strong>Delaware</strong> <strong>North</strong> associates<br />

quickly raised $70,000 (AUD) and hosted a<br />

bushfire benefit at Melbourne Park for the brave<br />

men and women who were on the front line.<br />

Together with its suppliers, the company donated<br />

$25,000 (AUD) in food, 150 volunteer hours<br />

and 175 staff hours to ensure the benefit was<br />

a fitting success. At Etihad Stadium, <strong>Delaware</strong><br />

<strong>North</strong> worked with its client at the NAB Cup<br />

Bushfire Appeal, where close to $1 million<br />

(AUD) was raised.<br />

But have you played Wembley Stadium?<br />

The summer concert season at Wembley Stadium<br />

featured an amazing lineup of artists – including<br />

AC/DC, Take That and Oasis – with one-half<br />

million people attending eight concerts in three<br />

weeks in June and July. During this period, more<br />

than 2,000 <strong>Delaware</strong> <strong>North</strong> associates worked<br />

each event day.<br />

In August, U2 set a Wembley Stadium concert<br />

attendance record when 88,000 people attended<br />

one of the Irish rock legend’s two shows.<br />

Food for thought<br />

<strong>Delaware</strong> <strong>North</strong> in 2009 began operating four<br />

dining locations at Curtin University in Western<br />

Australia, expanding the company’s operations<br />

in the education sector.<br />

Located in the Perth suburb of Bentley, Curtin<br />

University was established in 1966 and is now the<br />

largest provider of higher education in Western<br />

Australia. In 2009, there were more than 30,000<br />

enrolled students with approximately 1,500<br />

students in residence and a staff of 2,500.<br />

37


38<br />

We “wok” on less water<br />

Australia is the driest continent in the world. It<br />

has suffered from extended drought conditions,<br />

with many regions having been in the midst of a<br />

drought for five years. Responsible use of water<br />

is therefore considered to be one of the highest<br />

priorities, with water restrictions in place in<br />

many parts of the country.<br />

So, <strong>Delaware</strong> <strong>North</strong> recently introduced waterless<br />

woks at its Billie Chu outlets in Melbourne and<br />

Adelaide airports. Each wok reduces water use<br />

by 70 percent, resulting in savings of more than<br />

1,300 gallons (5,000 liters) a day. Each wok<br />

installed will save 370,000 gallons (1.4 million<br />

liters) of water every year.<br />

Spreading healthier foods<br />

<strong>Delaware</strong> <strong>North</strong>’s Culinary Wellbeing program is<br />

spreading out so its patrons’ waistlines might not.<br />

In Australia, the program has been introduced at<br />

Etihad Stadium, Melbourne Park, The Terrace<br />

in the Royal Botanic Gardens, Albert by the Lake<br />

function center and Curtin University. In the<br />

United Kingdom, it is now featured at Wembley<br />

Stadium and Emirates Stadium in London.<br />

Introduced in 2008, Culinary Wellbeing<br />

is a <strong>Delaware</strong> <strong>North</strong> corporate program that<br />

focuses on lighter and healthier food options<br />

that offer reduced levels of fat, salt and sugar,<br />

while improving fiber and whole-grain content.<br />

<strong>Delaware</strong> <strong>North</strong> strives to use fresh, local<br />

ingredients and organic products for these dishes.<br />

Branching out in Sydney<br />

In late 2008, <strong>Delaware</strong> <strong>North</strong> opened its first<br />

outlets in Sydney International Airport, which is<br />

undergoing a major expansion and renovation.<br />

The company already has an existing operation<br />

in the Sydney Domestic Airport.<br />

Among the new outlets <strong>Delaware</strong> <strong>North</strong> brought<br />

to the airport are Hungry Jack’s (the Australian<br />

Burger King franchise) and an Oporto’s<br />

franchise. <strong>Delaware</strong> <strong>North</strong> has relationships<br />

with both brands.<br />

Oporto’s chicken and chicken burgers have<br />

a unique, Portuguese-influenced flavor. Its<br />

restaurants offer a fun, irreverent and highquality<br />

fresh-cooked dining experience. Oporto’s<br />

uses fresh ingredients, as emphasized by its<br />

key marketing statement: “Fresh–Not Frozen,<br />

Grilled–Not Fried.” <strong>Delaware</strong> <strong>North</strong> also has<br />

an agreement to assist with the entry of Oporto’s<br />

into the U.K. market.<br />

We take pride in our catering<br />

<strong>Delaware</strong> <strong>North</strong> began providing hospitality and<br />

food services at its third stadium in the United<br />

Kingdom when it took over operations at Pride<br />

Park Stadium, home of the Derby County<br />

Football Club, in July 2008. As part of the<br />

agreement, <strong>Delaware</strong> <strong>North</strong> manages the sales<br />

and marketing for nonevent-day conferencing<br />

and banqueting at the venue.


A zeal for big parties<br />

Thanks to <strong>Delaware</strong> <strong>North</strong>, in just two years<br />

since its opening, Vector Arena in Auckland<br />

has become the go-to venue for New Zealand’s<br />

biggest banquets.<br />

<strong>Delaware</strong> <strong>North</strong> hosted the New Zealand Property<br />

Council Awards, a formal, sit-down dinner for<br />

970 guests. Despite the awards dinner having been<br />

staged at many high-profile venues over the years,<br />

the dinner at Vector Arena was proclaimed the<br />

best ever by the council’s leadership.<br />

But that record didn’t last long. The venue then<br />

hosted the Halberg Awards, a dinner and awards<br />

ceremony honoring the nation’s best athletes.<br />

More than 1,000 people attended the prestigious<br />

event, held in February 2009.<br />

HIGHLIGHTS<br />

The company takes its lodging and hospitality<br />

expertise beyond the shores of <strong>North</strong> America<br />

with the purchase of five Australian resorts.<br />

<strong>Delaware</strong> <strong>North</strong> enters the United Kingdom<br />

travel hospitality sector with contracts for three<br />

airports and one railway station.<br />

A record 653,860 people attend the 2010<br />

Australian Open at Melbourne Park in<br />

January, with <strong>Delaware</strong> <strong>North</strong> rising to the<br />

challenge and rolling out new food and<br />

beverage offerings. A year earlier, <strong>Delaware</strong><br />

<strong>North</strong> associates successfully overcome<br />

extreme heat to serve patrons of the Grand<br />

Slam event.<br />

<strong>Delaware</strong> <strong>North</strong> expands its interests in the<br />

education sector in Australia with a new contract<br />

at Curtin University, Western Australia.<br />

Derby County Football Club’s Pride Park<br />

Stadium now features the food service,<br />

hospitality, and sales and marketing<br />

expertise of <strong>Delaware</strong> <strong>North</strong>.<br />

39


40<br />

<strong>Delaware</strong> <strong>North</strong> Companies Boston<br />

1975<br />

Championship-caliber teams. Passionate<br />

players. Superior fan entertainment.<br />

These are just some of the reasons why Boston<br />

continually ranks in The Sporting News’ top spots<br />

for best sports cities in America and was chosen<br />

by the National Hockey League to host its third<br />

annual Bridgestone NHL Winter Classic.<br />

Arguably no other city can compare to Boston’s<br />

sporting prowess in recent years, and at the<br />

epicenter of New England’s success has been<br />

TD Garden, the region’s premier sports and<br />

entertainment arena.<br />

Owned and operated by <strong>Delaware</strong> <strong>North</strong><br />

Companies Boston, TD Garden is home to the<br />

legendary Boston Bruins and Boston Celtics<br />

franchises and the new Boston Blazers National<br />

Lacrosse League team. It has a diverse sports<br />

schedule that includes top collegiate hockey<br />

conferences, nationally recognized events such<br />

as NCAA tournaments and hundreds of annual<br />

concerts, family shows and special events.<br />

Through an unparalleled commitment to<br />

delivering memorable live events, <strong>Delaware</strong><br />

<strong>North</strong>’s management team in Boston has built<br />

its own championship squad off the ice and court,<br />

stocked with all-star players and a focus on the<br />

fan experience.<br />

This strong reputation, coupled with the<br />

organization’s dedication and the commitment<br />

of the Jacobs family, paid off richly when the<br />

announcement came that the 2010 Bridgestone<br />

NHL Winter Classic would be coming to<br />

Boston’s legendary Fenway Park.<br />

For more than a year, <strong>Delaware</strong> <strong>North</strong> Chairman<br />

and Chief Executive Officer Jeremy M. Jacobs<br />

and his son Charlie, a <strong>Delaware</strong> <strong>North</strong> principal,<br />

worked to have the Boston Bruins host the<br />

outdoor game, which has become one of <strong>North</strong><br />

America’s favorite sporting events.<br />

Their persistence paid off when 40,000 fans<br />

bundled up on New Year’s Day and packed the<br />

historic baseball stadium to cheer the Bruins to<br />

a victory against the Philadelphia Flyers.<br />

Taking a classic to new heights<br />

On July 15, 2009, a warm summer day at Fenway<br />

Park, NHL Commissioner Gary Bettman<br />

announced that Boston had been selected to host<br />

the 2010 Bridgestone NHL Winter Classic on<br />

New Year’s Day. Fenway Park would serve as the<br />

outdoor venue for the battle between longtime<br />

rivals the Boston Bruins and Philadelphia Flyers.<br />

The dream became reality several months later<br />

when the Bruins faced off against the Flyers in<br />

what was only the third regular-season outdoor<br />

NHL game ever to be played in the United States.<br />

The stands were packed. Indeed, the Bridgestone<br />

NHL Winter Classic ticket has become one of the<br />

most sought-after in sports.<br />

During ceremonies prior to the thrilling contest<br />

that was won by the Bruins 2-1 in overtime, the<br />

Jacobs family was honored for its dedication in<br />

bringing the banner event to Boston.


42<br />

Perhaps the biggest of the three Winter Classics,<br />

the weekend included not only the New Year’s Day<br />

game, but also free skating sessions, team practices,<br />

Winter Classic parties and the Bruins Legends<br />

Classic game that pitted Bruins and NHL greats<br />

against each other for a friendly competition<br />

Jan. 2. The game raised more than $500,000<br />

for charity.<br />

Stellar season<br />

The Boston Bruins, owned by Jeremy Jacobs since<br />

1975, excited the team’s faithful fan base all year,<br />

posting one of the best regular seasons in team<br />

history during the 2008-09 campaign. With an<br />

Eastern Conference-leading 53-19-10 record,<br />

the Black and Gold were dominant on both ends<br />

of the ice. The team ranked first in the National<br />

Hockey League in defense with a stingy 196 goals<br />

allowed, and ranked as the league’s second-best<br />

offense (274 goals), a dramatic turnaround from<br />

the number-25 ranking the previous season.<br />

Since his hiring in May 2006, General Manager<br />

Peter Chiarelli has brought a combination of<br />

youth and experience to the Boston locker room<br />

through shrewd free-agent signings, trades and<br />

player development within the Bruins system.<br />

In recognition of his re-engineering the Bruins<br />

into one of the league’s most competitive teams,<br />

Chiarelli was honored by The Sporting News as the<br />

2008-09 NHL executive of the year by a poll<br />

of his peers, and earned a contract extension<br />

that will keep him at the team’s helm for several<br />

years to come.<br />

The Bruins’ tremendous regular-season showing<br />

was also worthy of several prestigious individual<br />

honors. Claude Julien became the third coach<br />

in team history (Don Cherry, 1976; Pat Burns,<br />

1998) to be selected as the winner of the NHL’s<br />

Jack Adams Award, which is awarded “to the head<br />

coach who has contributed the most to his team’s<br />

success.” Bruins goaltender Tim Thomas was<br />

named the winner of the Vezina Trophy, which<br />

is awarded “to the goalkeeper adjudged to be the<br />

best at his position.”<br />

Additionally, All-Star Zdeno Chara joined Ray<br />

Bourque (five-time winner) and Bobby Orr<br />

(eight-time winner) as only the third Bruins<br />

defenseman to be awarded the Norris Trophy,<br />

which is given “to the defense player who<br />

demonstrates throughout the season the<br />

greatest all-round ability in the position.”<br />

And 2009 Jennings Trophy recipients Tim<br />

Thomas and Manny Fernandez were recognized<br />

for letting fewer than the average number of<br />

goals in their net.<br />

Off the ice, the Bruins were equally committed<br />

to giving back to the greater Boston community.<br />

Under the leadership of Charlie Jacobs, the<br />

foundation distributed more than $320,000<br />

in grants to 30 different children’s charities<br />

throughout New England, and was involved<br />

in a myriad of other outreach initiatives.<br />

Another banner year<br />

For the Boston Celtics and their fans, 2008-<br />

2009 was a season to celebrate and bask in the<br />

glow of championship glory. In just two short<br />

years, General Manager Danny Ainge and Head<br />

Coach Doc Rivers have led one of the most<br />

dramatic franchise turnarounds in NBA history.<br />

Following a series of stunning trades that added<br />

all-stars Kevin Garnett and Ray Allen to a team<br />

that already included star Paul Pierce, the Celtics<br />

promptly lived up to their promise by winning the<br />

NBA Championship. Even more, the Celtics have<br />

demonstrated their staying power.


On Oct. 28, 2008, one of the greatest collections<br />

of championship banners in an arena gained a<br />

17th as the 2008 banner was ceremoniously<br />

hoisted to the Garden’s hallowed rafters in a<br />

dramatic celebration that included many Celtics<br />

legends from years past.<br />

Despite an injury-riddled 2008-09 season, the<br />

Celtics reloaded with the additions of stars Rasheed<br />

Wallace and Marquis Daniels. Their veteran-laden<br />

roster helped take the team to the 2010 NBA<br />

Finals and has the Celtics once again poised as<br />

title contenders for the next few years.<br />

Garden party<br />

The Garden was nominated as a finalist for<br />

SportsBusiness Journal’s coveted Arena of the Year<br />

award, and not just because of the improved<br />

play of its two primary tenants.<br />

For starters, the Garden added a third sports<br />

tenant with the launch of the Boston Blazers<br />

franchise. The newest entry to the National<br />

Lacrosse League has been no stranger to New<br />

England lacrosse fans. The Blazers previously<br />

served as the moniker of the Major Indoor<br />

Lacrosse League team that played in Worcester<br />

in the early 1990s and the old Garden and<br />

FleetCenter until 1997.<br />

But it was <strong>Delaware</strong> <strong>North</strong>’s ability to attract the<br />

highest-quality entertainment and its commitment<br />

to the fan experience that have garnered the lion’s<br />

share of the praise in the venue industry. Despite<br />

the sluggish national economy, the Garden posted<br />

double-digit increases in both concerts and family<br />

show bookings, generating more than 20-percent<br />

revenue growth. Night after night, the arena has<br />

been cast in the spotlight as it hosted nationally<br />

televised events, including the NCAA Men’s<br />

Basketball Eastern Regional Finals, in addition<br />

to Bruins and Celtics sporting events.<br />

The arena’s concert schedule was buoyed by<br />

visits from some of the music industry’s top acts.<br />

Featured artists included veteran performers<br />

such as Madonna, The Who, Metallica, AC/DC,<br />

Tina Turner, Bruce Springsteen and the Eagles.<br />

Premium fan experience<br />

Based on feedback from focus groups and in-depth<br />

client surveys, the <strong>Delaware</strong> <strong>North</strong> team has<br />

succeeded in continually launching new products<br />

based on clients’ hospitality and entertainment<br />

needs. In response to the evolving needs of<br />

business clientele, the Garden’s Premium Club was<br />

the first to integrate a model with amenities beyond<br />

the four walls of the arena into its premiumseating<br />

membership. In addition, TD Garden is<br />

now leading the way in the types of products made<br />

available to premium clientele, including capturing<br />

trends such as all-inclusive food, smaller ticketing<br />

packages and flexible seating. The final phase of<br />

the venue’s three-year strategic plan for recreating<br />

the Premium Club portfolio included a $4 million<br />

renovation project.<br />

Among the new Premium Club additions<br />

generated this past year was The Lofts. As the<br />

name suggests, the concept includes a loft-inspired<br />

design that features a trendy lounge décor in a twotier<br />

space overlooking the arena. This all-inclusive<br />

experience comes complete with a small, plated<br />

five-course menu, game tickets and parking. Other<br />

new premium spaces include a lounge and raw<br />

bar (Insight Club Lounge), corporate event suite<br />

(The Executive View), reinvented and relocated<br />

Banners restaurant (Banners Harbor View) and an<br />

enhanced function room (The Partners Room).<br />

43


44<br />

“Over the past three years, our multimillion-dollar<br />

investments and improvements in the building have<br />

been a balanced approach to addressing business,<br />

technical and service improvements for all of our<br />

equally deserving constituents,” said John Wentzell,<br />

president of TD Garden and <strong>Delaware</strong> <strong>North</strong><br />

Companies Boston. “Hospitality and entertainment<br />

needs are consistently evolving, and we are looking<br />

to provide a wide variety of corporate-focused<br />

products and amenities to meet them.”<br />

Corporate synergies<br />

Continued collaboration with <strong>Delaware</strong> <strong>North</strong><br />

subsidiary Sportservice has also resulted in further<br />

integration of a new point-of-sale operation,<br />

faster credit card processing and Concessions<br />

Express kiosks for self-orders.<br />

In addition, Garden executives have embraced<br />

<strong>Delaware</strong> <strong>North</strong>’s leadership in the sustainability<br />

and environmental areas of the company’s<br />

business. The green agenda has been broad and<br />

ambitious for the Garden’s entire operation in<br />

recent years as the venue began a feasibility study<br />

for energy conservation. A subsequently signed<br />

contract with an expert consultant has reduced the<br />

arena’s electricity usage by nearly 20 percent.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Boston was also<br />

responsible for carrying these green efforts into the<br />

<strong>North</strong> Station, the major mass transit terminal that<br />

underlies the arena. Other programs implemented<br />

at the Garden include the collection of food<br />

waste for composting, a “green” concession stand<br />

and the use of sustainable local food products at<br />

restaurants in the arena.


Lighting it up<br />

While the venue continues to lead the way in<br />

many respects for the industry, it also has been<br />

lighting the way for Boston fans. An exterior<br />

lighting project with a specialty energy-saving<br />

LED platform was installed to illuminate the<br />

Garden at night. The new design provides a<br />

60-percent decrease in kilowatt consumption<br />

over the previous equipment.<br />

The project brings an exciting new live lighting<br />

element to the venue’s exterior with an assortment<br />

of lighting capabilities to signify the events that<br />

are happening within the building. When the<br />

Boston Bruins are playing at home, the building<br />

now basks in a gold glow; for the Boston Celtics, a<br />

leprechaun green; the Boston Blazers, a fiery red;<br />

concerts shimmer in a rainbow of tie-dye; and<br />

special events radiate a blue hue.<br />

To celebrate a home-team win, the building has the<br />

ability to do the “wave” through a special lighting<br />

effect, signifying the victory within the city skyline.<br />

With a name change to TD Garden, new vibrant<br />

entertaining spaces, the Bruins and Celtics<br />

returning to the form of their glory days and more<br />

big-name musical acts lining up to take the Garden<br />

stage, <strong>Delaware</strong> <strong>North</strong> Companies Boston is<br />

uniquely poised to generate even more celebratory<br />

waves and memorable live experiences for New<br />

England sports and entertainment fans for many<br />

years to come.<br />

HIGHLIGHTS<br />

After Boston is selected in July 2009 to host the<br />

2010 Bridgestone/NHL Winter Classic on<br />

New Year’s Day, the outdoor game more than<br />

lives up to the hype as the Boston Bruins defeat<br />

the Philadelphia Flyers 2-1 in overtime. The<br />

Jacobs family is credited with bringing the<br />

highly popular sporting event to Boston and<br />

with expanding it into a weeklong series of<br />

public events.<br />

Proving a bear market is a good thing, the<br />

Boston Bruins post one of the best seasons in<br />

team history during the 2008-09 campaign.<br />

The team sees its share of postseason play in<br />

2010 as well.<br />

Boston Celtics General Manager Danny Ainge<br />

and Head Coach Doc Rivers lead one of the<br />

most dramatic turnarounds in NBA history.<br />

On the heels of a championship in 2008,<br />

the Celtics advance easily to postseason play in<br />

2009 and 2010.<br />

The Garden is a finalist for SportsBusiness Journal’s<br />

coveted Arena of the Year award. Adding a new<br />

tenant (the Boston Blazers), double-digit<br />

increases in concerts and family shows, and a<br />

20-percent increase in revenue are just some<br />

of the reasons it is the center of the sports<br />

world’s attention.<br />

45


<strong>Delaware</strong> <strong>North</strong> Companies<br />

Parks & Resorts<br />

1992<br />

Leave it to <strong>Delaware</strong> <strong>North</strong> to be well-positioned<br />

and holding its own in the destination-travel<br />

sector even at a time when the economy is<br />

prompting many people to stay put.<br />

Independent lodging industry research firm<br />

Smith Travel Research reported that in 2009,<br />

revenue per available room (RevPAR) was down<br />

17 percent nationally, with the average room<br />

rate dipping 8.8 percent. Meanwhile, <strong>Delaware</strong><br />

<strong>North</strong> Companies Parks & Resorts’ rate for its<br />

lodging portfolio was up 3 percent in 2009 and<br />

RevPAR was flat.<br />

“I think it’s noteworthy to be able to hold rate<br />

and RevPAR in this tough economy,” said Jan<br />

Freitag, Smith Travel’s vice president of global<br />

development, during a recent joint conference<br />

call with leading travel and lodging trade media.<br />

“Not relying on group business is such a positive<br />

in this environment, as is having the types of<br />

locations that are singular and distinctive.”<br />

Indeed, the company’s management approach has<br />

put it in a better position to weather the recession.<br />

“We’re succeeding because of our strategy to<br />

focus on providing Stewardship and Hospitality<br />

in Special Places SM , and our ability to do it well,”<br />

said Kevin Kelly, president of <strong>Delaware</strong> <strong>North</strong><br />

Companies Parks & Resorts.<br />

“We want to operate in places that people look to<br />

for extraordinary experiences – historic locations<br />

and places of incredible natural beauty. But being<br />

selective about the right locations is only the<br />

beginning. We have created and implemented<br />

integrated management systems that are crucial to<br />

our success, and we are also leveraging <strong>Delaware</strong><br />

<strong>North</strong>’s overall strength and stability,” he said.<br />

Since late 2008, <strong>Delaware</strong> <strong>North</strong> has acquired<br />

four lodging properties near national parks<br />

and won a bid to operate The Queen Mary, the<br />

historic ocean liner permanently docked in Long<br />

Beach, Calif. <strong>Delaware</strong> <strong>North</strong> also continued to be<br />

recognized for its effectiveness in managing and<br />

operating Kennedy Space Center Visitor Complex<br />

in Florida and all lodging, food service and visitor<br />

recreational services in Yosemite National Park.<br />

Tapped to continue the mission<br />

Most recently, <strong>Delaware</strong> <strong>North</strong>’s commitment to<br />

stewardship in special places and its operational<br />

excellence were recognized when NASA awarded<br />

the company a new 10-year contract to operate<br />

Kennedy Space Center Visitor Complex<br />

in Florida.<br />

The new agreement, which began May 1, 2010,<br />

has a 10-year base period with one five-year<br />

option and five one-year options. <strong>Delaware</strong><br />

<strong>North</strong> came out on top in a competitive bid<br />

process that began in 2009.<br />

“We’re elated and honored,” Kelly said. “Over<br />

the last several years, we have worked closely with<br />

NASA to tell the story of space exploration to<br />

millions of guests from around the world through<br />

new experiences. We look forward to building<br />

on our platform and continuing the journey<br />

with NASA to showcase space exploration’s past,<br />

present and future.”<br />

47


48<br />

<strong>Delaware</strong> <strong>North</strong> has operated Kennedy Space<br />

Center Visitor Complex – the public component<br />

of the Kennedy Space Center launch facility –<br />

for NASA since 1995. During the past 15<br />

years, the company has worked with NASA to<br />

implement extensive educational programs,<br />

including designing and building major new<br />

attractions such as the Apollo/Saturn V Center,<br />

a tribute to NASA’s lunar landing program; and<br />

Shuttle Launch Experience, which simulates what<br />

astronauts experience while launching into space<br />

aboard a space shuttle.<br />

A family favorite for 75 years<br />

Yosemite’s Badger Pass Ski Area celebrated<br />

its 75th anniversary during the 2009-2010<br />

ski season. Appropriately so, during summer<br />

2009, <strong>Delaware</strong> <strong>North</strong> Companies Parks &<br />

Resorts completed construction projects that<br />

have enhanced accessibility and enjoyment of the<br />

Sierra’s first ski resort. The new lift construction<br />

included all-new towers, drive terminal, return<br />

terminal machine house, operator house and<br />

chairs. The project added yet another dimension<br />

to <strong>Delaware</strong> <strong>North</strong>’s Stewardship and Hospitality<br />

in Special Places SM credo, as it worked with the<br />

U.S. National Park Service on another project to<br />

safeguard the national treasure that is Yosemite<br />

National Park.<br />

Adding special places<br />

<strong>Delaware</strong> <strong>North</strong> continued to expand its portfolio<br />

of owned and managed properties in May 2009<br />

with the purchase of the Holiday Inn West<br />

Yellowstone, a 123-room, full-service hotel<br />

located less than a mile from an entrance to<br />

Yellowstone National Park. It is the fourth hotel<br />

<strong>Delaware</strong> <strong>North</strong> has acquired since 2001, marking<br />

another “special place” where the company offers<br />

its distinctive brand of hospitality to travelers.<br />

The Holiday Inn West Yellowstone caught the<br />

company’s eye because of its position as the<br />

market leader in the area and its location at the<br />

gateway to the oldest and one of the most beloved<br />

of America’s national parks. Built in 1994, the<br />

inn offers guests a 175-seat restaurant; a 125-seat<br />

lounge; 10,000 square feet of function space; and<br />

an indoor pool, hot tub, dry sauna, fitness room<br />

and other amenities.<br />

In 2010, the company closed on two additional<br />

hotel properties in West Yellowstone: Gray Wolf<br />

Inn & Suites and The Yellowstone Park Hotel.<br />

In late December 2008, the company expanded<br />

its lodging offerings for visitors to the fabled<br />

Yosemite National Park with the acquisition of<br />

the 53-unit Apple Tree Inn. The inn is adjacent<br />

to the <strong>Delaware</strong> <strong>North</strong>-owned and -operated<br />

Tenaya Lodge, just south of Yosemite in Fish<br />

Camp, Calif., and has been incorporated into<br />

that operation.


<strong>Delaware</strong> <strong>North</strong> immediately launched a softgoods<br />

renovation of the inn and began welcoming<br />

guests in spring 2009. The acquisition came as<br />

<strong>Delaware</strong> <strong>North</strong> continued work to expand<br />

Tenaya Lodge’s conference and spa facilities for<br />

the 2010 season. The main ballroom is growing<br />

to 10,000 square feet and three new 700-squarefoot<br />

breakout spaces are being added. A new<br />

8,000-square-foot spa with numerous treatment<br />

rooms is being built as well. Tenaya also opened a<br />

new restaurant, Embers, in 2009.<br />

Long live the queen<br />

In fall 2009, <strong>Delaware</strong> <strong>North</strong> began managing<br />

the storied Queen Mary, the grand ocean<br />

liner that is now permanently docked in Long<br />

Beach, Calif.<br />

Launched Sept. 26, 1934, The Queen Mary<br />

enjoys a rich history that continues to grow with<br />

the addition of new management from <strong>Delaware</strong><br />

<strong>North</strong> Companies Parks & Resorts.<br />

Over the next five years, The Queen Mary<br />

management team plans to continue restoring the<br />

Long Beach icon. It will also focus on enhancing<br />

The Queen Mary’s powerful draw as an attraction<br />

by hosting events such as the annual Halloween<br />

Terrorfest, SHIPWRECK!, honoring its elegant<br />

traditions such as fine dining at Sir Winston’s and<br />

building its reputation as a popular conference<br />

venue and hotel.<br />

<strong>Delaware</strong> <strong>North</strong> has already begun bringing<br />

back the ship’s luster by undertaking renovation<br />

of its primary restaurant, Sir Winston’s, and its<br />

meeting spaces.<br />

A New York state of mind<br />

When <strong>Delaware</strong> <strong>North</strong> gets a hold of a special<br />

place, things start happening to make it as special<br />

as possible. It’s called stewardship, and that’s<br />

why New York state brought in <strong>Delaware</strong> <strong>North</strong><br />

to operate the historic Gideon Putnam Resort,<br />

including the Roosevelt Baths & Spa, in Saratoga<br />

Spa State Park.<br />

In early 2009, <strong>Delaware</strong> <strong>North</strong> completed<br />

$1.8 million in renovations, part of a planned<br />

20-year, $18 million investment program that<br />

includes improvements to the hotel’s guest<br />

accommodations, lobby, corridors and dining<br />

49


50<br />

room, as well as the famous mineral baths and spa.<br />

Constructed in the 1930s, Gideon Putnam is one<br />

of the Historic Hotels of America as designated by<br />

the National Trust for Historic Preservation.<br />

As part of the project, in spring 2009 the<br />

renovated Putnam’s restaurant opened with<br />

menus featuring locally grown foods and<br />

produce, and regional beers and wines.<br />

Smooth operator<br />

Lodging Hospitality, a major trade publication of the<br />

lodging industry, named <strong>Delaware</strong> <strong>North</strong> one<br />

of the top management companies in regard to<br />

properties owned, managed and operated. The<br />

report noted <strong>Delaware</strong> <strong>North</strong> currently oversees<br />

more than 3,800 rooms at properties the<br />

company either owns or manages for others.<br />

ShermansTravel.com named The Ahwahnee<br />

in Yosemite National Park the best national<br />

park lodge. The Ahwahnee is one of numerous<br />

properties <strong>Delaware</strong> <strong>North</strong> operates in Yosemite<br />

National Park.<br />

USA Today travel correspondent and esteemed<br />

travel writer Peter Greenberg profiled Yosemite,<br />

giving readers a personalized tour and providing<br />

insider tips. In the column, Greenberg credited<br />

The Ahwahnee as one of the great places to stay<br />

in any national park and also praised the Wawona<br />

Hotel and its interesting menus.<br />

Helping visitors take it all in<br />

A significant part of <strong>Delaware</strong> <strong>North</strong>’s mission<br />

of stewardship of the special places at which<br />

the company operates is interpreting them so<br />

that visitors can enjoy the most memorable<br />

experiences possible.<br />

To add to the many ways in which <strong>Delaware</strong> <strong>North</strong><br />

does this for the millions who visit Yosemite<br />

National Park each year, the company launched<br />

a new integrated campaign focused on helping<br />

people explore Yosemite. Through the “Take It<br />

All In” campaign, park visitors are urged to step<br />

outside their vehicles and use Global Positioning<br />

System (GPS) technology to actively engage in<br />

biking, hiking and sightseeing.<br />

Kudos for Kennedy<br />

The accolades for the <strong>Delaware</strong> <strong>North</strong>-operated<br />

Kennedy Space Center Visitor Complex came<br />

in regularly. Here is a sampling:<br />

MSNBC.com: “Launch or not, they won’t be<br />

bored – not when they can see IMAX movies,<br />

including one narrated by Tom Hanks, or<br />

‘blast off’ during the Shuttle Launch Experience<br />

to get a sense of what it feels like for shuttle<br />

astronauts as they are blasted into space<br />

at 17,500 miles per hour or get a view of<br />

Earth as the payload doors open.”


From a blog: “I spent the day at Kennedy Space<br />

Center Visitor Complex and enjoyed every<br />

minute of it. I took the NASA Up Close tour and<br />

was able to get close to launch pads. I even saw the<br />

pad where they are preparing for the next launch.<br />

Everything was explained well by the staff and the<br />

IMAX show was amazing.”<br />

Grapes, not gripes, at this lodge<br />

The Lodge at Geneva-on-the-Lake celebrated<br />

its fifth anniversary in early 2009, providing<br />

an opportunity to note the steadily increasing<br />

occupancy that <strong>Delaware</strong> <strong>North</strong> has fostered.<br />

In the face of a global travel slump that saw the<br />

Cleveland market down 11 percent in hotel<br />

occupancy through April 2008, the lodge<br />

posted a nearly 3-percent increase.<br />

<strong>Delaware</strong> <strong>North</strong> has done this by providing<br />

exceptional customer service, carving out a<br />

niche as a go-to spot for fine dining and<br />

Cleveland-area staycations, and employing<br />

innovative marketing approaches.<br />

An example is the lodge’s successful Grape Camp<br />

for families, which started in summer 2008.<br />

It proved so successful, it was expanded and<br />

rolled out again for summer 2009. Along with<br />

providing guests with tours of local wineries,<br />

the resort staff led grape-related activities for<br />

children, including a vineyard scavenger hunt<br />

and learning about the region’s grape industry<br />

around the campfire.<br />

HIGHLIGHTS<br />

<strong>Delaware</strong> <strong>North</strong> Companies Parks & Resorts<br />

weathers the storm of economic recession and<br />

outperforms the lodging industry as a whole,<br />

thanks to its strategy of operating in must-see<br />

special places and the integrated management<br />

systems that have equipped it to do so very well.<br />

After a competitive bidding process, NASA<br />

taps <strong>Delaware</strong> <strong>North</strong> Companies Park & Resorts<br />

for a new 10-year contract, with options for<br />

another 10 years, to continue operating<br />

Kennedy Space Center Visitor Complex.<br />

<strong>Delaware</strong> <strong>North</strong> has been credited with<br />

transforming the complex into a popular,<br />

exciting and educational destination.<br />

<strong>Delaware</strong> <strong>North</strong> acquires four lodging properties<br />

to add to its operations near Yosemite and<br />

Yellowstone national parks and also adds a new<br />

management contract to operate the historic<br />

Queen Mary in Long Beach, Calif.<br />

Continuing the company’s strong tradition<br />

of stewardship, <strong>Delaware</strong> <strong>North</strong> completes the<br />

first phase of a 20-year, multimillion-dollar<br />

rehabilitation and restoration of Gideon<br />

Putnam Resort, including the Roosevelt Baths<br />

& Spa, in Saratoga, N.Y.<br />

51


52<br />

10 Memorable Moments<br />

1915 – America proves to<br />

be the land of opportunity<br />

for three immigrant brothers<br />

named Marvin, Charles and<br />

Louis Jacobs. After several<br />

years of shining shoes, selling<br />

newspapers and providing<br />

programs and candy to<br />

theatergoers, they establish a<br />

food service company that will<br />

someday be <strong>Delaware</strong> <strong>North</strong>,<br />

one of the largest and longeststanding<br />

private enterprises<br />

in America.<br />

1968 – What was started by<br />

young men is now in the hands of<br />

another. Upon the untimely death<br />

of his father, Louis M. Jacobs,<br />

Jeremy M. Jacobs assumes <strong>Delaware</strong><br />

<strong>North</strong>’s top spot. Although only<br />

28, he leads the company through<br />

unprecedented growth on a<br />

global scale.<br />

1975 – Jeremy Jacobs’ interest<br />

in operating concessions for the<br />

Boston Garden is nothing if not<br />

serendipitous. He takes advantage<br />

of an opportunity to purchase the<br />

Boston Bruins and the legendary<br />

arena where the storied franchise<br />

hangs its skates.<br />

1930 – Sportservice, the company that<br />

today has contracts at dozens of professional<br />

sporting venues on three continents, inks<br />

its first deal with a major league team – the<br />

Detroit Tigers – in 1930. The relationship is<br />

the longest in <strong>Delaware</strong> <strong>North</strong>’s history.<br />

1992– <strong>Delaware</strong> <strong>North</strong><br />

decides to venture into the<br />

hospitality arena in a big way by<br />

pursuing the granddaddy of all<br />

U.S. national park contracts:<br />

Yosemite. The winning bid is<br />

the impetus for the creation<br />

of <strong>Delaware</strong> <strong>North</strong> Companies<br />

Parks & Resorts, as well as<br />

GreenPath ® , the company’s<br />

award-winning environmental<br />

management system.


1939 – <strong>Delaware</strong> <strong>North</strong> begins operating<br />

concessions at racetracks, eventually moving into venue<br />

ownership. This diversification strategy effectively sows<br />

the seeds of today’s <strong>Delaware</strong> <strong>North</strong> Companies Gaming<br />

& Entertainment.<br />

2001 – <strong>Delaware</strong> <strong>North</strong> becomes<br />

a hotel owner for the first time with<br />

the purchase of Tenaya Lodge, a<br />

four-diamond resort at the gateway to<br />

Yosemite National Park. Based on a<br />

successful track record at Tenaya, the<br />

company purchases 10 more hotels<br />

during the next decade and earns a<br />

reputation as one of the largest and<br />

best hotel operators in the industry.<br />

1941– When U.S. President<br />

Franklin D. Roosevelt inaugurates<br />

Washington’s National Airport,<br />

<strong>Delaware</strong> <strong>North</strong> is there as a<br />

concessionaire. The event not only<br />

is a milestone for the novel mode<br />

of transportation known as air<br />

travel, it gives <strong>Delaware</strong> <strong>North</strong> a<br />

new line of business: the modernday<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Travel Hospitality Services.<br />

1960– <strong>Delaware</strong> <strong>North</strong><br />

sets its sights on new territory by<br />

establishing its first operation<br />

outside <strong>North</strong> America. The<br />

burgeoning operating company is<br />

at home today in Australia, New<br />

Zealand, England and Scotland.<br />

Today – <strong>Delaware</strong> <strong>North</strong><br />

approaches a century of<br />

operation with a clear idea<br />

of its mission: creating<br />

special experiences one<br />

guest at a time ® .<br />

53


54<br />

GuestPath ®<br />

When <strong>Delaware</strong> <strong>North</strong> developed GuestPath ® , its<br />

data-driven continuous improvement process,<br />

it had one thing in mind: providing exceptional<br />

experiences to its 500 million customers around<br />

the world. Having just celebrated its fifth year<br />

as part of <strong>Delaware</strong> <strong>North</strong>’s core competencies,<br />

GuestPath ® has been implemented companywide.<br />

More importantly, it has become part of the<br />

fabric of <strong>Delaware</strong> <strong>North</strong>’s being.<br />

To celebrate GuestPath ® ’s fifth anniversary,<br />

<strong>Delaware</strong> <strong>North</strong> declared 2009 the Year of the<br />

Guest and went on the road to tape GuestPath ® in<br />

action. The result is a library of online videos that<br />

shows what it takes to create special experiences,<br />

not to mention how paying attention to guests can<br />

strengthen an operation. Even clients were happy<br />

to make cameo appearances on GuestPath ® TV.<br />

Across the lines<br />

<strong>Delaware</strong> <strong>North</strong>’s internal motto is: One company.<br />

One brand. One vision. Perhaps nowhere is this<br />

played out more completely than in the area of<br />

customer service. Indeed, one of the strengths of<br />

the GuestPath ® team is its ability to cross operating<br />

company lines. Because business partners are<br />

responsible for regions rather than subsidiaries, each<br />

business partner can easily cover for another. The<br />

structure works so well, <strong>Delaware</strong> <strong>North</strong> is beginning<br />

to apply it to other areas of the company.<br />

If they’re happy, they will spend<br />

GuestPath ® ’s ability to improve guests’ experiences<br />

is undisputed. But it wasn’t until <strong>Delaware</strong> <strong>North</strong><br />

decided to examine the relationship between<br />

satisfaction and spending that an additional<br />

advantage of GuestPath ® came to light. Using<br />

the company-owned resort Tenaya Lodge and<br />

Yosemite National Park’s The Ahwahnee as case<br />

studies, <strong>Delaware</strong> <strong>North</strong> set out with a hunch:<br />

Happy guests spend more.<br />

To determine if the notion had validity, the<br />

GuestPath ® team went to work. The first task was<br />

to comb through GuestPath ® data revealing the<br />

satisfaction levels of former guests. Second, the<br />

guests’ folios were pulled so that discretionary<br />

spending (i.e., purchases other than the nightly<br />

room charge) could be charted. In the end, the<br />

data showed a positive relationship between good<br />

experiences and guests’ discretionary spending<br />

while at the resorts. Furthermore, the study<br />

revealed the amount of discretionary spending for<br />

things like food, spa treatments and retail items<br />

increased as a guest’s satisfaction increased, thus<br />

suggesting a correlation between the two.<br />

Just ask<br />

Can a service strategy drive business? Associates at<br />

Cleveland’s Progressive Field believe that it can,<br />

especially after testing the theory in May 2009.<br />

The <strong>Delaware</strong> <strong>North</strong> team first documented sales<br />

of combo meals. Then it added a simple greeting<br />

(“Welcome to Progressive Field. Would you like<br />

to try a combo meal?”) and counted up the sale<br />

of combo meals again. The results showed a<br />

73-percent increase in daily sales after the new<br />

greeting was put in place.


Nowhere to hide<br />

Since its founding five years ago, GuestPath ®<br />

has been embraced by <strong>Delaware</strong> <strong>North</strong><br />

associates at all levels of the organization.<br />

Recognition of the system, however, is<br />

now extending beyond <strong>Delaware</strong> <strong>North</strong>’s<br />

50,000 employees. It has been instrumental<br />

in the company’s winning new business at<br />

places such as Target Field and the New<br />

Meadowlands Stadium, as well as the reason<br />

<strong>Delaware</strong> <strong>North</strong> officials have been invited<br />

to speak at industry conferences.<br />

GuestPath ® even managed to help <strong>Delaware</strong><br />

<strong>North</strong> Companies Travel Hospitality<br />

Services broaden its reach in Newark Liberty<br />

International Airport. When airport officials<br />

needed an operator to tend to an ailing coffee<br />

concept and later, to fill an empty spot,<br />

<strong>Delaware</strong> <strong>North</strong> got the nod. The reason?<br />

GuestPath ® has made a measurable difference<br />

in the busy New Jersey air terminal.<br />

Walking the GuestPath ®<br />

Senior managers responsible for leading<br />

<strong>Delaware</strong> <strong>North</strong>’s Australian and U.K.<br />

operations were enlightened, if not humbled,<br />

when they donned uniforms and spent the<br />

day as frontline associates. The exercise<br />

– called Walking the GuestPath ® – is a<br />

worthwhile and lighthearted tradition at<br />

<strong>Delaware</strong> <strong>North</strong>. Executives learn firsthand<br />

what it takes to create special experiences for<br />

guests while taking orders, flipping burgers<br />

and stocking refrigerators.<br />

55


56<br />

Culinary<br />

Despite more than 90 years in the food business,<br />

<strong>Delaware</strong> <strong>North</strong> continues to find ways to keep<br />

its culinary expertise at the forefront of the<br />

industry. 2009 was noteworthy. It began as<br />

<strong>Delaware</strong> <strong>North</strong> was still basking in the success<br />

of its first journey to the International Culinary<br />

Olympics, and was soon followed by a showstopping<br />

operation at the MLB All-Star Game,<br />

award-winning performances from individual<br />

chefs and a renewed commitment to having the<br />

best chefs in the world.<br />

They came back with hardware<br />

<strong>Delaware</strong> <strong>North</strong> left the 2008 International<br />

Culinary Olympics with three medals and two<br />

diplomas, thanks to the efforts of the chefs who<br />

competed under the company’s banner. They<br />

are: Tab Daulton, executive chef at Hamburg<br />

Casino at the Fairgrounds in Hamburg, N.Y.;<br />

Kevin Doherty, a regional executive chef for<br />

Sportservice and executive chef at TD Garden<br />

in Boston; Scott Green, executive chef at HSBC<br />

Arena in Buffalo, N.Y.; and Ambarish Lulay,<br />

executive chef at PETCO Park in San Diego.<br />

The chefs were coached by Roland Henin,<br />

<strong>Delaware</strong> <strong>North</strong>’s corporate chef and chief<br />

culinary ambassador. Henin, one of only 60<br />

or so American Culinary Federation-certified<br />

master chefs in the United States, is a highly<br />

regarded culinarian with significant coaching<br />

experience at the international level. He led the<br />

American national team to a gold medal in the<br />

1992 Culinary World Cup, and was the coach of<br />

Team USA at the Bocuse d’Or event in Lyon,<br />

France, in January 2009.


The Olympics not only demonstrated <strong>Delaware</strong><br />

<strong>North</strong>’s ability to hold its own with some of the<br />

best culinarians in the world, it has been the<br />

impetus for a number of the company’s chefs to<br />

pursue high-level competitions as a way of honing<br />

their skills. Through its Culinary and Hospitality<br />

Council, <strong>Delaware</strong> <strong>North</strong> supports these endeavors<br />

philosophically and with resources.<br />

More than medals<br />

The road to the Olympics is just one in a series of<br />

efforts <strong>Delaware</strong> <strong>North</strong> undertook several years ago<br />

to demonstrate its expertise in every manner of<br />

food service. The company established the sports<br />

concessions industry nearly a century ago, and is<br />

now making its mark on high-end cuisine.<br />

“The fact is, we have incredible culinary talent,”<br />

Jerry Jacobs Jr. said. “And we’re determined to tell<br />

that story to our clients and guests.”<br />

<strong>Delaware</strong> <strong>North</strong> operates The Ahwahnee, arguably<br />

the most luxurious and fabled hotel in the U.S.<br />

National Park Service. In addition, two of the<br />

company’s airport restaurants – The Salt Lick<br />

Bar-B-Que in Austin-Bergstrom International<br />

Airport and Encounter Restaurant at Los Angeles<br />

International Airport – were named two of the nine<br />

best airport eateries in the world by Travel + Leisure.<br />

All-stars off the field<br />

<strong>Delaware</strong> <strong>North</strong> handled all of the culinary needs<br />

of MLB’s annual All-Star Game in July 2009,<br />

including the pregame catering. Chefs were intent<br />

on using their skills not only to provide delectable<br />

cuisine, but to put host city St. Louis in the<br />

international spotlight. They took great pains to<br />

use local ingredients and present menu items that<br />

are favorites of the Gateway to the West.<br />

Championship chefs<br />

<strong>Delaware</strong> <strong>North</strong> encourages participation in<br />

culinary competitions and more than ever, chefs<br />

are taking advantage of the opportunities to test<br />

their mettle. From Yosemite to Boston to London<br />

and many places in between, <strong>Delaware</strong> <strong>North</strong><br />

culinarians took home top prizes from regional<br />

and national contests.<br />

Staying close to home<br />

As further evidence of its commitment to organic<br />

and sustainable cuisine, CPS Events at The Plaza,<br />

a partnership between <strong>Delaware</strong> <strong>North</strong> and<br />

Manhattan-based Great Performances, hosted a<br />

100-Mile Menu dinner for a select crowd of New<br />

York City insiders. Serving a menu composed<br />

solely of ingredients sourced from within a 100mile<br />

radius of the city, CPS Events indulged more<br />

than 250 invited guests with a “country chic” buffet<br />

dinner featuring locally grown or sourced food,<br />

wines and spirits.<br />

Not resting on its laurels<br />

International competitions, grand-scale events and<br />

awards notwithstanding, <strong>Delaware</strong> <strong>North</strong> keeps a<br />

watchful eye on a number of initiatives it began<br />

several years ago. They include:<br />

The Culinary and Hospitality Council that was<br />

formed in 2003. It is a group that meets every<br />

other month to examine issues such as<br />

recruitment, retention, training and standards.<br />

Mandatory American Culinary Federation<br />

certification of all <strong>Delaware</strong> <strong>North</strong> chefs within<br />

three years of joining the company. <strong>Delaware</strong><br />

<strong>North</strong> pays for the training and the exam, and<br />

makes it possible for chefs to have time away<br />

from their jobs in order to prepare for and<br />

take the exam.<br />

The continuation of culinary scholarships in the<br />

name of <strong>Delaware</strong> <strong>North</strong> at the Culinary Institute<br />

of America and at Johnson & Wales University.<br />

The <strong>Delaware</strong> <strong>North</strong> Food & Beverage Summit,<br />

a weeklong developmental and team-building<br />

experience designed to give company chefs and<br />

front-of-the-house staff much-needed time<br />

away from their operations for the sake of<br />

meeting colleagues, learning about trends and<br />

discussing challenges.<br />

57


58<br />

Retail<br />

The secret of <strong>Delaware</strong> <strong>North</strong>’s retail expertise<br />

and experience is apparently out. At least that’s<br />

the conclusion to be drawn from the impressive<br />

list of brand names that have placed their trust in<br />

<strong>Delaware</strong> <strong>North</strong> to manage their most important<br />

retail locations or to introduce their retail brands<br />

to the marketplace.<br />

Both longtime sports journalism leader Sports<br />

Illustrated and the Travel Channel, the only<br />

television network devoted exclusively to travel<br />

entertainment, enlisted <strong>Delaware</strong> <strong>North</strong><br />

Companies Travel Hospitality Services to help<br />

them take their well-known media brands to the<br />

retail sector.<br />

Shortly before 2009, <strong>Delaware</strong> <strong>North</strong> opened<br />

the first-ever Sports Illustrated store in Detroit<br />

Metropolitan Wayne County Airport. Shortly<br />

thereafter, it was announced that <strong>Delaware</strong> <strong>North</strong><br />

won the exclusive right to develop and operate<br />

Travel Channel stores in airports nationwide.<br />

Then there is the growing list of major sports<br />

franchises that has turned to <strong>Delaware</strong> <strong>North</strong><br />

Companies Sportservice to operate team-branded<br />

retail stores – both at sports venues and in<br />

additional locations such as shopping malls. Since<br />

summer 2008, Sportservice has taken over retail<br />

operations for the Buffalo Bills, Columbus Blue<br />

Jackets, Minnesota Twins and Carolina Panthers.<br />

Add to those new business at Red Bull Arena<br />

and at New Meadowlands Stadium for the NFL’s<br />

Giants and Jets, and it’s fair to say <strong>Delaware</strong><br />

<strong>North</strong>’s retail program is on a roll. Sportservice<br />

already handles retail operations for the Boston<br />

Bruins, Chicago Bears, St. Louis Cardinals and a<br />

dozen other franchises.<br />

Taking up space<br />

A major company effort in 2009 involved<br />

preparing a proposal that would convince<br />

America’s space agency, NASA, that <strong>Delaware</strong><br />

<strong>North</strong> should continue operating Kennedy Space<br />

Center Visitor Complex for the next 10-20<br />

years. Included in the bid was a plan for the sales<br />

and marketing of the largest collection of space<br />

memorabilia in the world, a definite jewel in<br />

<strong>Delaware</strong> <strong>North</strong>’s retail crown. As 2010 dawned,<br />

the company received word that NASA indeed<br />

wanted it to build on the success it has enjoyed<br />

at the property since it was awarded its first<br />

contract in 1995.<br />

The right stuff<br />

The ways people pack for trips and shop at airports<br />

have changed significantly since the terrorist<br />

attacks of Sept. 11, 2001, and they continue to<br />

evolve as travelers look for value and convenience.<br />

Recognizing this, <strong>Delaware</strong> <strong>North</strong> Companies<br />

Travel Hospitality Services developed an innovative<br />

proprietary brand of airport convenience stores<br />

called Everything ASAP. The stores have opened in<br />

the Detroit, Minneapolis and Buffalo airports.<br />

USA Today highlighted the stores and their focus on<br />

providing customers with value and convenience<br />

by offering full-size toiletries, cosmetics and overthe-counter<br />

medications in addition to snacks and<br />

souvenirs. The story noted that customers, many of<br />

whom want to skip an extra trip to a convenience<br />

store on the drive from the airport, are no longer<br />

willing to pay premium prices for small quantities<br />

of these items.<br />

Pushing Pepsi<br />

The thousands of retail coolers and shelves that<br />

<strong>Delaware</strong> <strong>North</strong> Companies oversees at its various<br />

operations now feature the broad spectrum of<br />

beloved brand-name beverages and foods of<br />

PepsiCo. That’s thanks to a seven-year, $95<br />

million national agreement the companies signed<br />

in January 2009.<br />

It’s the first time in its nearly 100-year history<br />

that <strong>Delaware</strong> <strong>North</strong> Companies has joined forces<br />

with PepsiCo, coming in as one of the soft-drink<br />

giant’s top-five accounts. The decision, which<br />

came after a lengthy review process, was made<br />

in part because of PepsiCo’s outstanding social<br />

responsibility platform.<br />

Among PepsiCo’s brands are: Pepsi, Diet Pepsi,<br />

Mountain Dew and other carbonated drinks;<br />

Gatorade sports drink; Tropicana juices; Aquafina<br />

water; Frito-Lay snacks such as Lay’s and Doritos;<br />

and Quaker breakfast and snack products.


A retail all-star<br />

If you were a fan attending the 2009 Major<br />

League Baseball All-Star Game and associated<br />

events in St. Louis in 2009, chances are you<br />

stopped by a <strong>Delaware</strong> <strong>North</strong> Companies<br />

Sportservice-operated retail location.<br />

That’s because Sportservice was all over the<br />

place. It opened new stores inside Busch<br />

Stadium, including a popular TOUCH<br />

by Alyssa Milano boutique store, as well as<br />

one outside in nearby Ballpark Village: The<br />

Cardinals Team Store presented by Nike.<br />

Sportservice also set up retail kiosks around the<br />

perimeter of the stadium and several Majestic<br />

brand tents.<br />

The result was sales of MLB, All-Star Game<br />

and Cardinals apparel and merchandise that<br />

are believed to have set a record for the event. It<br />

was also the latest example of Sportservice being<br />

adept at setting up a large retail operation for<br />

a special event. It handled a similarly successful<br />

retail operation at Ralph Wilson Stadium in<br />

Buffalo, N.Y., for the first National Hockey<br />

League Winter Classic in 2008.<br />

That’s our bag, man<br />

As those familiar with <strong>Delaware</strong> <strong>North</strong>’s<br />

successful GreenPath ® environmental<br />

management system know, initiatives that help<br />

preserve the environment can be beneficial in<br />

many different ways.<br />

So, it should come as no surprise that the<br />

reusable shopping bags that first appeared<br />

in <strong>Delaware</strong> <strong>North</strong> Companies Parks &<br />

Resorts locations quickly became a popular<br />

item for guests to add on to their purchases,<br />

reducing paper-bag costs and enhancing<br />

direct branding efforts, in addition to<br />

helping the environment.<br />

At the company’s Grand Canyon retail stores,<br />

for example, one of every six customers was<br />

purchasing a bag last spring. The attractive<br />

bags, which feature the GreenPath ® and other<br />

appropriate <strong>Delaware</strong> <strong>North</strong> or client logos, are<br />

being rolled out at <strong>Delaware</strong> <strong>North</strong>’s airport<br />

and sports venue retail locations.<br />

59


60<br />

Brands<br />

<strong>Delaware</strong> <strong>North</strong> has long understood that<br />

forming relationships with powerful brands<br />

is an effective way of earning consumers’<br />

trust, not to mention strengthening its own<br />

reputation in the global marketplace. What<br />

the company is also discovering increasingly<br />

is that brands are seeking out <strong>Delaware</strong><br />

<strong>North</strong> as well in an attempt to associate with<br />

a global leader in hospitality and food service<br />

and its many high-profile locations.<br />

At last count, there are more than 300<br />

brands in <strong>Delaware</strong> <strong>North</strong>’s food and retail<br />

categories alone. PepsiCo, Nike, Applebee’s<br />

and Sports Illustrated are just a handful of the<br />

names <strong>Delaware</strong> <strong>North</strong> brings to the table.<br />

Pepsi is it<br />

For the first time in its history, <strong>Delaware</strong><br />

<strong>North</strong> announced in January 2009 that it<br />

was joining forces with PepsiCo to quench<br />

the thirst of many of its one-half billion<br />

annual guests. Dennis Szefel, <strong>Delaware</strong><br />

<strong>North</strong>’s former chief administrative officer,<br />

made the announcement, lauding the maker<br />

of Pepsi and a host of other beverages and<br />

packaged snacks for its corporate values and<br />

the quality of the bid it made to fill <strong>Delaware</strong><br />

<strong>North</strong>’s sizeable soft-drink needs.<br />

The seven-year, $95 million deal with<br />

PepsiCo covers <strong>Delaware</strong> <strong>North</strong>’s U.S.<br />

operations. PepsiCo worked hard to beat<br />

out Coca-Cola, for which <strong>Delaware</strong> <strong>North</strong><br />

was the second-oldest fountain-drink client.<br />

<strong>Delaware</strong> <strong>North</strong>’s business represents one of<br />

PepsiCo’s five largest accounts.


That’s what we call ironclad<br />

When it came time to develop a new idea for an<br />

airport restaurant, <strong>Delaware</strong> <strong>North</strong> Companies<br />

Travel Hospitality Services had an idea: Team up<br />

with Masaharu Morimoto, a celebrity restaurateur<br />

and iron chef known the world over. The new<br />

restaurant concept, Skewers, features yakitori-style<br />

meals of skewered meat with vegetables, grilled or<br />

fried, and served with rice.<br />

“Everyone knows I love a challenge,” Morimoto<br />

said. “As soon as my name appears in airports, I<br />

know I’ll be counted on to deliver the quality food<br />

that all of my operations serve. With <strong>Delaware</strong><br />

<strong>North</strong> as my partner, I’m confident that I’ll rise<br />

to the occasion.”<br />

Channeling our creativity<br />

Why stop at one Food Network chef when you can<br />

have all of them? At least in a manner of speaking.<br />

As 2009 was drawing to a close, <strong>Delaware</strong> <strong>North</strong><br />

was shaking hands with Food Network to bring the<br />

brand to airports, sporting venues and attractions.<br />

The company now has an exclusive arrangement<br />

with the only television channel devoted entirely to<br />

food and cooking. Food Network reaches nearly<br />

100 million households throughout the world,<br />

and its website gets more hits than any other<br />

dealing with cooking.<br />

The news of Food Network joining <strong>Delaware</strong><br />

<strong>North</strong>’s portfolio of brands came shortly after<br />

an alliance with the Travel Channel aimed at<br />

developing a line of airport stores. The Travel<br />

Channel stores will boast travel-related products<br />

and merchandise for fans of the popular network.<br />

Travel Channel footage will run in the stores.<br />

Top-flight brands<br />

<strong>Delaware</strong> <strong>North</strong>’s travel hospitality business is<br />

also the driving force behind the development of<br />

Newark Liberty International Airport’s Heineken<br />

Lounge, the first of its kind. The bar is located<br />

in the same terminal that captured 2009’s best<br />

concessions program award from Airport Revenue News.<br />

A few months later, ForbesTraveler.com named<br />

the Heineken Lounge one of the best airport bars<br />

in the United States.<br />

Sometimes we are our own brands<br />

In addition to strong alliances with local, regional<br />

and national brands, <strong>Delaware</strong> <strong>North</strong> has a cadre<br />

of stellar brands that are proprietary. Among<br />

them are Gadgets 2 Go and Everything ASAP,<br />

two concepts that led seasoned travelers to name<br />

the Minneapolis-St. Paul airport as the one with<br />

the best retail offerings.<br />

Sportservice just did it<br />

<strong>Delaware</strong> <strong>North</strong> used its longtime relationship<br />

with Nike to develop and debut a new team store<br />

at Busch Stadium in time for the 2009 Major<br />

League Baseball All-Star Game. The Cardinals<br />

Team Store by Nike features exclusive merchandise<br />

from the well-known sports apparel brand, as well<br />

as MLB-licensed products. The grand opening<br />

included meet-and-greet sessions with former<br />

Cardinals greats Willie McGee, Lou Brock, Bob<br />

Gibson and Ozzie Smith. In addition to the new<br />

Nike team store, <strong>Delaware</strong> <strong>North</strong> developed a new<br />

in-stadium store called TOUCH by Alyssa Milano<br />

that showcases the popular actress’s clothing line<br />

for women who love sports.<br />

61


Corporate Social Responsibility<br />

and GreenPath ®<br />

From the earliest days of its incorporation, <strong>Delaware</strong><br />

<strong>North</strong> has been bolstering its communities with<br />

gifts of time, talent and treasure. Nearly a century<br />

later, <strong>Delaware</strong> <strong>North</strong> is a major global company.<br />

And true to its roots, evidence of that deep sense<br />

of social responsibility instilled in it by its founders<br />

can be seen throughout the world. On inner-city<br />

streets in its hometown of Buffalo, N.Y., where<br />

organizations are working to give children a shot at<br />

the American dream. In Australia, where associates<br />

came together last year to help those whose lives<br />

were upset by bushfires. In Boston, where the staff<br />

believes no one should be cold or hungry. Especially<br />

on Thanksgiving. In Fort Lauderdale, where a man<br />

who once had no home now has a job and a place to<br />

call his own. In boardrooms, in hospitals, in food<br />

pantries. Everywhere people are working to make life<br />

a little easier for those who hurt. That’s where you’ll<br />

find <strong>Delaware</strong> <strong>North</strong>.<br />

Time to talk<br />

For the first time in its 95-year history, <strong>Delaware</strong><br />

<strong>North</strong> made an attempt to put its arms around<br />

the multitude of contributions, undertakings<br />

and volunteer efforts that fall under the social<br />

responsibility banner with the publication of a social<br />

responsibility report. “We know it is incomplete, and<br />

that it most likely always will be. Still, we persevere.<br />

The time has come to share the dedication and<br />

commitment of our associates with the rest of the<br />

world, and to inspire others to give back,” said the<br />

Jacobs family in the opening letter to stakeholders.<br />

Home sweet home<br />

In the wake of the worst natural disaster ever to occur<br />

on U.S. soil, <strong>Delaware</strong> <strong>North</strong> stepped up in 2005<br />

and announced plans to help its associates and other<br />

residents of New Orleans. Since then, the company<br />

has built a long-term partnership with New Orleans<br />

Habitat for Humanity, which included funding the<br />

building of two homes in neighborhoods ravaged by<br />

Hurricane Katrina. What could be better? <strong>Delaware</strong><br />

<strong>North</strong> thought of one thing: a celebratory dinner<br />

prepared by <strong>Delaware</strong> <strong>North</strong> Corporate Chef and<br />

Chief Culinary Ambassador Roland Henin.<br />

A responsible employer<br />

<strong>Delaware</strong> <strong>North</strong> takes a broad view of social<br />

responsibility that extends inward to associates<br />

and outward to vendors, clients and guests. Where<br />

associates are concerned, the company believes its<br />

success has always depended on them. So, 2009 was<br />

the year of the unveiling of <strong>Delaware</strong> <strong>North</strong> Career<br />

Path, the name given to the employer brand. That<br />

is, the partnership the company has with its associates<br />

in the development of their careers. Included in<br />

<strong>Delaware</strong> <strong>North</strong> Career Path are total rewards<br />

practices, company culture, training and other<br />

initiatives aimed at helping associates develop their<br />

skills, further their careers and achieve their goals.<br />

Behind <strong>Delaware</strong> <strong>North</strong> Career Path is a belief in<br />

the importance of fostering diversity by hiring<br />

associates with different backgrounds, ethnicity,<br />

beliefs and challenges. <strong>Delaware</strong> <strong>North</strong> has been<br />

recognized on several occasions for its success in<br />

employing older or disabled workers and those who<br />

have disadvantaged backgrounds.<br />

Charitable giving<br />

Being a good corporate citizen means more than<br />

simply writing checks. <strong>Delaware</strong> <strong>North</strong> thinks it<br />

means making a difference in the lives of associates,<br />

customers and clients, not to mention strengthening<br />

the communities in which we live and work. The<br />

company gave more than $3.3 million in 2009 to<br />

charitable organizations, focusing on those that work<br />

to eradicate hunger, strengthen education and help<br />

disadvantaged children, especially through sports and<br />

culinary programs.<br />

The Boston Bruins Foundation at it again<br />

Long known for its determination to improve the<br />

quality of life for kids in New England, The Boston<br />

Bruins Foundation has funneled more than $2<br />

million into the community since 2003 when the<br />

Jacobs family established the nonprofit foundation.<br />

63


64<br />

One recent example of the foundation’s work is NHL<br />

Street, a free athletic and educational program for<br />

kids. The foundation and the NHL provide street<br />

hockey equipment and conduct clinics for children<br />

ages 7-12, enabling schools and youth centers to<br />

expand their recreational programs and let kids play<br />

sports, a novelty for many.<br />

No small endeavor<br />

When <strong>Delaware</strong> <strong>North</strong> serves fans at the Little League<br />

Baseball ® World Series in Williamsport, Pa., it also<br />

aids numerous area not-for-profit organizations.<br />

Through a unique vendor program, the company<br />

allows charitable organizations in the Williamsport<br />

area to vend different concession stands during<br />

the 10-day event. The organizations are then able<br />

to take home 10 percent of all profits from their<br />

stands. Sportservice has surpassed $250,000 in total<br />

donations at the Little League World Series since the<br />

company began operating at the event in 2001.<br />

The practice has been in place throughout<br />

Sportservice for many years, but it wasn’t until<br />

summer 2009 that Chef Jeramie Mitchell decided to<br />

put a different spin on it. Faced with the opportunity<br />

to put Sportservice in the international spotlight by<br />

handling the culinary operation for the Major League<br />

Baseball All-Star Game in St. Louis, Mitchell not<br />

only tapped fellow <strong>Delaware</strong> <strong>North</strong> chefs to help, he<br />

went to the local chapter of the American Culinary<br />

Federation and invited students to assist as well. The<br />

junior culinarians had the doubly sweet experience<br />

of receiving practical experience by working with<br />

nationally recognized chefs – a rare certified master<br />

chef among them – at a major American sporting<br />

event. <strong>Delaware</strong> <strong>North</strong> donated to the ACF what it<br />

would have paid in wages.<br />

April showers bring May flowers...and vegetables<br />

<strong>Delaware</strong> <strong>North</strong> celebrated Earth Day 2009 in a<br />

variety of ways, including planting a garden at the<br />

inner-city site of a Boys & Girls Club location in<br />

Buffalo, N.Y. Not only did the garden teach the<br />

children some principles of farming, they were able<br />

to enjoy the literal fruits of their labor. Families<br />

reaped what <strong>Delaware</strong> <strong>North</strong> helped sow.<br />

ENVIRONMENTAL STEWARDSHIP<br />

GreenPath ® , <strong>Delaware</strong> <strong>North</strong>’s formal and<br />

documented environmental management system<br />

(EMS), originated in 2000 in the Parks & Resorts<br />

division. Its roots go back much earlier, however. Of<br />

all the companies that bid on the Yosemite contract<br />

in the early ‘90s, only <strong>Delaware</strong> <strong>North</strong> was willing<br />

to pay an unlimited amount for the cleanup and<br />

removal of leaking underground storage tanks left<br />

by a previous park concessionaire.<br />

This sense of environmental stewardship eventually<br />

was articulated through a formal EMS. And thus,<br />

GreenPath ® was born. <strong>Delaware</strong> <strong>North</strong> associates<br />

soon decided they wanted more. Not only did they<br />

take pains to make GreenPath ® a permanent part<br />

of the <strong>Delaware</strong> <strong>North</strong> culture, they wanted to<br />

demonstrate the depth of the company’s commitment<br />

to the environment and inspire others to follow suit.<br />

In 2001, GreenPath ® became the first EMS of a<br />

U.S. hospitality company to be registered to the EMS<br />

standards put forth by the International Organization<br />

for Standardization (ISO 14001). GreenPath ® also<br />

has been recognized at least 50 times with regional,<br />

national and even international awards from<br />

organizations such as the U.S. Department of the<br />

Interior, the U.S. National Park Service, NASA, the<br />

U.S. Environmental Protection Agency, IMEX and<br />

the U.S. Travel Association.<br />

In 2008, <strong>Delaware</strong> <strong>North</strong> expanded GreenPath ®<br />

into all of its operating companies: Sportservice,<br />

Travel Hospitality Services, Gaming &<br />

Entertainment, Boston and International.<br />

GreenPath ® easily transcends department and<br />

operating-company walls, helping the company<br />

devise new and better ways to protect the<br />

environment. And the results speak for themselves.<br />

<strong>Delaware</strong> <strong>North</strong> has diverted thousands of tons from<br />

the solid waste stream, saved millions of gallons<br />

of water and reduced energy consumption while<br />

demonstrating its commitment to do the right thing.


Taking a stand<br />

TD Garden in Boston launched a number of new<br />

recycling initiatives and has developed what may well<br />

be the greenest concession stand in sports. One<br />

of the Pile High deli locations uses Energy Star<br />

equipment for long-term energy savings, purchases<br />

produce from local vendors, recycles materials and<br />

uses environmentally friendly cleaning supplies.<br />

Testing such sustainable practices is a worthwhile<br />

challenge. The arena seats nearly 20,000 people and<br />

is one of the busiest indoor entertainment and sports<br />

venues in the world.<br />

One company’s trash is another’s treasure<br />

At PETCO Park, where as many as 42,500 San<br />

Diego Padres fans devour peanuts, Diego dogs and<br />

fish tacos during a game, they don’t just track the<br />

food that’s eaten. They count the food that’s not<br />

eaten. By the ton. It’s part of a comprehensive food<br />

waste diversion program in which associates collect<br />

the remains of hot dog buns, peanut shells, popcorn<br />

and other foods, compost them and turn them<br />

into fertilizer. More than 150 tons of food scraps –<br />

approximately 2 tons per game – are diverted each<br />

year from local landfills.<br />

A first for airports<br />

<strong>Delaware</strong> <strong>North</strong> Companies Travel Hospitality<br />

Services at Fort Lauderdale-Hollywood International<br />

Airport made history in 2009 when it became the<br />

first airport concessionaire in the United States to<br />

have its operation registered to the environmental<br />

management standards put forth by the International<br />

Organization for Standardization (ISO 14001).<br />

The announcement came just nine months after<br />

the location implemented GreenPath ® and caught<br />

the ears of those organizing the Airports Council<br />

International – <strong>North</strong> America annual conference.<br />

<strong>Delaware</strong> <strong>North</strong> was invited to speak about its<br />

accomplishment to conference attendees.<br />

All that’s green is gold<br />

<strong>Delaware</strong> <strong>North</strong> missed the mark when it set out to<br />

build the new Daytona Beach Kennel Club & Poker<br />

Room to the U.S. Green Building Council’s LEED<br />

(Leadership in Energy and Environmental Design)<br />

silver standard. That is, it overshot it. In the end, the<br />

property reached the gold level, thanks to <strong>Delaware</strong><br />

<strong>North</strong>’s extra efforts such as recycling 95 percent<br />

of all construction waste and the building of a<br />

property that is 40-percent more water-efficient and<br />

25-percent more energy-efficient than the complex<br />

it replaced. Daytona appears to be the only gaming<br />

venue ever to meet LEED’s gold standard.<br />

Reduce, reuse, recycle<br />

<strong>Delaware</strong> <strong>North</strong> was lauded twice in as many years<br />

by the U.S. National Park Service. The recycling<br />

programs in place in Yosemite and Yellowstone<br />

national parks were cited in 2008. In 2009,<br />

GreenPath ® was called out.<br />

Making the whole world greener<br />

<strong>Delaware</strong> <strong>North</strong>’s commitment to environmental<br />

stewardship extends to all of its worldwide operations.<br />

Four sites – Melbourne Zoo, Melbourne Park,<br />

The Terrace and Sovereign Hill – are well on their<br />

way down the GreenPath ® and moving toward a<br />

carbon-neutral business model. Hundreds of tons<br />

of materials have already been recycled at<br />

these locations since 2008. In addition:<br />

<strong>Delaware</strong> <strong>North</strong> Companies Australia is<br />

currently moving to Rainforest Alliance-certified<br />

coffee. In this way, the company is helping to<br />

maintain rainforests and improve biodiversity<br />

for future generations.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Australia has<br />

introduced waterless woks into Billie Chu sites in<br />

Melbourne and Adelaide airports, with others to<br />

follow. Each wok reduces water use by 70 percent.<br />

At 5,000-plus liters a day, each waterless wok saves<br />

more than 1.4 million liters of water every year.<br />

Green and healthy, Crisco Liquid Gold cooking<br />

oil is being used extensively in <strong>Delaware</strong> <strong>North</strong>’s<br />

operations in Australia. This unique oil is<br />

cholesterol-free, gluten-free and virtually trans-<br />

fat-free. It is approved by the Heart Foundation<br />

Tick and comes in large 15-liter bags that don’t<br />

produce as much packaging waste as smaller bags.<br />

As the food and beverage provider for the<br />

Australian Open, <strong>Delaware</strong> <strong>North</strong> is now using<br />

100-percent recycled packaging for all food items.<br />

65


66<br />

Awards and Recognition<br />

<strong>Delaware</strong> <strong>North</strong> is again listed on Forbes’<br />

roster of America’s largest privately held<br />

companies. It is 207th.<br />

The Jacobs family receives the 2009 Hero<br />

of the Heart award from the American<br />

Heart Association for its contributions to<br />

improving vascular health.<br />

Master Chef Roland Henin, <strong>Delaware</strong> <strong>North</strong>’s<br />

corporate chef and chief culinary ambassador,<br />

coaches Team USA in the 2009 international<br />

Bocuse d’Or cooking competition.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Parks & Resorts is<br />

twice lauded by the U.S. National Park Service,<br />

receiving environmental achievement awards in<br />

2008 and 2009 for its implementation of<br />

GreenPath ® , the company’s environmental<br />

management system, at Grand Canyon, Yosemite,<br />

Sequoia and Yellowstone national parks.<br />

<strong>Delaware</strong> <strong>North</strong> Companies benefits<br />

publications featuring the theme “The Right<br />

Direction” earn a second-place award for<br />

Excellence in Training and Advocacy/Initial<br />

Education at the 2009 Pension & Investments<br />

Eddy Awards. The benefits publications feature<br />

clever road map and roadside assistance sections<br />

that help associates make choices about their<br />

retirement packages. The same publication<br />

earns a second-place award earlier in the year<br />

for initial education.<br />

Casino Player names Wheeling Island<br />

Hotel•Casino•Racetrack best casino as part<br />

of its 2009 Best of Gaming awards. The<br />

<strong>Delaware</strong> <strong>North</strong>-owned and -operated gaming<br />

and entertainment destination receives seven<br />

other first-place awards from the highly<br />

regarded publication.<br />

Techniques for Effective Alcohol Management<br />

(TEAM) Coalition honors individual <strong>Delaware</strong><br />

<strong>North</strong> trainers for their commitment to<br />

responsible alcohol management training of<br />

their operations and concessions associates.


68<br />

Los Angeles International Airport’s Encounter<br />

Restaurant is among the best airport restaurants<br />

in the country, according to popular culinary<br />

magazine Food & Wine. Encounter Restaurant is<br />

again singled out when Travel + Leisure names it<br />

and The Salt Lick Bar-B-Que two of the nine<br />

best airport restaurants in the world. Both are<br />

<strong>Delaware</strong> <strong>North</strong> operations.<br />

Kennedy Space Center Visitor Complex is<br />

honored with two safety awards from the United<br />

Safety Council, a safety training organization<br />

that promotes safety in every aspect of American<br />

life. The property earns both the Vehicle Fleet<br />

Safety Award for driving approximately 1.5<br />

million miles in company vehicles without an<br />

at-fault accident and the Safety Achievement<br />

Award for outstanding safety performance and<br />

making great strides in improving procedures<br />

and policies.<br />

Airport Revenue News (ARN) names numerous<br />

<strong>North</strong> American airports at which <strong>Delaware</strong><br />

<strong>North</strong> operates winners of 2009 Best Airport<br />

Concessions Awards. Those airports are:<br />

Newark Liberty International Airport, Phoenix<br />

Sky Harbor International Airport, Dallas/Fort<br />

Worth International Airport, Nashville<br />

International Airport and Minneapolis-St. Paul<br />

International Airport.<br />

Airports Council International (ACI) announces<br />

the top-performing airports in the Airport<br />

Service Quality (ASQ) survey. Austin-Bergstrom<br />

International Airport, Detroit Metropolitan<br />

Wayne County Airport, Dallas/Fort Worth<br />

International Airport and Denver International<br />

Airport – four airports where <strong>Delaware</strong> <strong>North</strong><br />

has a presence – make the grade.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Principal Charlie<br />

Jacobs is inducted into SportsBusiness Journal’s<br />

Forty Under 40 class of 2009.<br />

Daytona Beach Kennel Club & Poker Room<br />

achieves Leadership in Engineering and<br />

Environmental Design (LEED) gold certification<br />

from the U.S. Green Building Council. The<br />

gaming facility is now the first LEED-certified<br />

project in the city of Daytona Beach, Fla.,<br />

and the first gold-certified project in<br />

Volusia County.<br />

Wembley Stadium in London is nominated as a<br />

venue of the year in the Association of Event<br />

Organizers (AEO) Excellence Awards and as a<br />

finalist in the sales and marketing category of<br />

the Official Football Hospitality Awards.<br />

Boston Bruins Head Coach Claude Julien is<br />

named NHL coach of the year by The Sporting News,<br />

one of the premier sports-news publications in<br />

the United States. Soon after, General Manager<br />

Peter Chiarelli is named NHL executive of<br />

the year.<br />

Two <strong>Delaware</strong> <strong>North</strong> locations – Southland<br />

Park Gaming & Racing and Fort Lauderdale-<br />

Hollywood International Airport – achieve firsts<br />

in their industries by capturing ISO 14001<br />

registration for their environmental<br />

management systems.<br />

Kennedy Space Center Visitor Complex is<br />

named business of the year for its community<br />

efforts in Brevard County. The property, which<br />

<strong>Delaware</strong> <strong>North</strong> operates for NASA, receives the<br />

honor at the 18th annual FLORIDA TODAY<br />

Volunteer Recognition Awards.


ForbesTraveler.com names Newark Liberty<br />

International Airport’s Heineken Lounge,<br />

a <strong>Delaware</strong> <strong>North</strong> concept, one of the best<br />

airport bars in America.<br />

<strong>Delaware</strong> <strong>North</strong> Companies chefs from<br />

Emirates Stadium in the United Kingdom<br />

compete in the British Open Cookery<br />

Championships. The team consists of Executive<br />

Chef Kieran Moore and Chefs Mark Reynolds<br />

and Oleg Ibragimov. Collectively, the group<br />

earns one best-in-category award, one gold<br />

award and two silver awards, along with a<br />

certificate of merit.<br />

TD Garden receives a prestigious regional<br />

Environmental Protection Agency (EPA) award.<br />

The Garden and its associates receive the award<br />

for the considerable strides they’ve made in<br />

reducing the building’s environmental impact<br />

and for providing newspaper and bottle<br />

recycling opportunities to more than 20,000<br />

commuters who walk through <strong>North</strong> Station<br />

in Boston each day and 3.5 million people<br />

who attend concerts, shows and sporting events<br />

at the venue.<br />

Smart Meetings, a monthly travel trade publication,<br />

selects Tenaya Lodge as one of its Platinum<br />

Choice award winners. The award is given to<br />

properties that meet strict industry standards<br />

set by Smart Meetings for overall guest experience,<br />

meeting space, dining facilities, guest services<br />

and recreational activities.<br />

The Boston-area chapter of the March of<br />

Dimes honors Charlie and Kim Jacobs and<br />

the Boston Bruins Foundation at its 2009<br />

Franklin Delano Roosevelt Humanitarian<br />

Award Gala. The award recognizes their role<br />

as philanthropists who were instrumental in<br />

the creation of the Boston Bruins Foundation,<br />

whose mission is to assist charitable<br />

organizations that demonstrate a strong<br />

commitment to enhancing the quality<br />

of life for children in the community.<br />

<strong>Delaware</strong> <strong>North</strong> Companies International is<br />

named the 2009 retailer of the year for<br />

operations in the QANTAS terminal of<br />

Melbourne Airport in Australia.<br />

Lodging Hospitality, a major trade publication<br />

of the lodging industry, names <strong>Delaware</strong><br />

<strong>North</strong> one of the top management companies.<br />

The <strong>Delaware</strong> <strong>North</strong>-operated Gideon Putnam<br />

Resort is included in the New York Post’s list of top<br />

100 U.S. destinations within a six-hour drive or<br />

one-hour flight of New York City.<br />

TripAdvisor.com, a leading online travel<br />

community, names Grand Canyon and<br />

Yosemite national parks to the list of the<br />

10 best national parks in the United States.<br />

<strong>Delaware</strong> <strong>North</strong> operates in both.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Australia at<br />

Melbourne & Olympic Parks earns<br />

recognition as the venue caterer of the year<br />

at the 2009 Restaurant & Catering Victoria<br />

Awards for Excellence.<br />

69


70<br />

Executive Team and Corporate Information<br />

LEADERSHIP<br />

Jeremy M. Jacobs Sr.<br />

Chairman and Chief Executive Officer<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Jeremy M. Jacobs Jr.<br />

Principal<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Louis M. Jacobs<br />

Principal<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Charles M. Jacobs<br />

Principal<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Boston Bruins/<strong>Delaware</strong> <strong>North</strong> Companies Boston<br />

(TD Garden)<br />

Charles E. Moran Jr.<br />

President and Chief Operating Officer<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Dennis J. Szefel<br />

Chairman<br />

<strong>Delaware</strong> <strong>North</strong> Companies International<br />

Christopher J. Feeney<br />

Chief Financial Officer<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

CORPORATE EXECUTIVE STAFF<br />

Bruce W. Carlson<br />

Vice President, Controller and Treasurer<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Jeffrey Hess<br />

Vice President, Retail<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

James Houser<br />

Vice President, Administration<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Bryan J. Keller<br />

Vice President, General Counsel and Secretary<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Eileen Morgan<br />

Vice President, Human Resources<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Jamel Perkins<br />

Vice President, Information Technology<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Michael Reinert<br />

Vice President, Supply Management Services<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Wendy A. Watkins<br />

Vice President, Corporate Communications<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

Daniel J. Zimmer<br />

Vice President, Corporate Finance and Development<br />

<strong>Delaware</strong> <strong>North</strong> Companies<br />

OPERATING MANAGEMENT<br />

Boston Bruins<br />

Peter Chiarelli, General Manager<br />

<strong>Delaware</strong> <strong>North</strong> Companies Australia<br />

Gary Brown, Managing Director<br />

<strong>Delaware</strong> <strong>North</strong> Companies Boston<br />

(TD Garden)<br />

John Wentzell, President<br />

<strong>Delaware</strong> <strong>North</strong> Companies Gaming & Entertainment<br />

William J. Bissett, President<br />

<strong>Delaware</strong> <strong>North</strong> Companies Parks & Resorts<br />

Kevin Kelly, President<br />

<strong>Delaware</strong> <strong>North</strong> Companies Sportservice<br />

Rick Abramson, President<br />

<strong>Delaware</strong> <strong>North</strong> Companies Travel Hospitality Services<br />

Matthew R. King, President<br />

<strong>Delaware</strong> <strong>North</strong> Companies UK<br />

Simon Dobson, Managing Director<br />

ABOUT DELAWARE NORTH COMPANIES<br />

Global Headquarters<br />

40 Fountain Plaza<br />

Buffalo, New York 14202<br />

716.858.5000<br />

Australia and New Zealand<br />

<strong>Delaware</strong> <strong>North</strong> Companies International, Ltd.<br />

<strong>Delaware</strong> <strong>North</strong> Companies Australia Pty. Ltd.<br />

Level 2, 630 Church Street<br />

Richmond, VIC 3121<br />

Australia<br />

61.(3)9413.6200 Main<br />

61.(3)9429.3992 Fax<br />

United Kingdom<br />

<strong>Delaware</strong> <strong>North</strong> Companies (UK) Ltd.<br />

11th Floor, York House<br />

Empire Way<br />

Wembley HA9 0PA<br />

United Kingdom<br />

44.(0)20.8453.5060 Main<br />

44.(0)20.8453.5064 Managing Director<br />

44.(0)20.8453.5070 Fax<br />

Website<br />

www.<strong>Delaware</strong><strong>North</strong>.com


www.<strong>Delaware</strong><strong>North</strong>.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!