Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
18<br />
New York, New York<br />
Sportservice has a larger presence in the NFL –<br />
and in the Big Apple – now that it operates food<br />
and beverage concessions, premium dining,<br />
catering and retail services for the New York<br />
Giants and Jets.<br />
Sportservice was selected through a competitive<br />
bidding process conducted by the New<br />
Meadowlands Stadium Co., the joint venture<br />
formed to develop the one-of-a-kind, world-class<br />
venue. Located next to the old stadium in New<br />
Jersey, the $1.7 billion New Meadowlands Stadium<br />
seats 82,000 fans, including 17,000 indoor seats<br />
in clubs and 218 suites. It features more than 800<br />
points of sale, and a catered tailgating area outside<br />
the stadium serves fans arriving via commuter rail.<br />
Sportservice’s executive and sous chefs at New<br />
Meadowlands Stadium are being assisted by Great<br />
Performances, the acclaimed New York caterer<br />
with which <strong>Delaware</strong> <strong>North</strong> partners to operate<br />
the historic Grand Ballroom of The Plaza<br />
in Manhattan.<br />
In addition, celebrity guest chefs are being<br />
featured in the exclusive Commissioner’s Club,<br />
which offers luxury dining in either a private or<br />
communal setting. Meanwhile, the flagship retail<br />
store, at more than 9,000 square feet, is setting<br />
a new standard in the NFL.<br />
Fans of the New York Giants and New York Jets,<br />
as well as attendees of concerts and year-round<br />
special events, are experiencing contemporary<br />
takes on traditional favorites and the region’s<br />
unique twists on specialties from across the<br />
globe. Sportservice developed the “Home<br />
Food Advantage” concessions theme for New<br />
Meadowlands Stadium that features the best New<br />
York and northern New Jersey fare. Sportservice<br />
culinary officials and chefs spent a year visiting<br />
restaurants and tasting the fare of the most<br />
popular street vendors to create the menus.<br />
Bullish on New Jersey…and Arizona…<br />
and <strong>North</strong> Carolina<br />
Although a contract for the New Meadowlands<br />
Stadium would appear to be enough for one year,<br />
there’s much more going on for the oldest name<br />
in sports hospitality. Sportservice’s presence in<br />
the New York-New Jersey area grew even larger<br />
in 2010 with a contract to operate food, beverage<br />
and retail services at the new Red Bull Arena.<br />
The soccer-specific venue has been built to serve<br />
as the home of Red Bull New York, the Major<br />
League Soccer (MLS) team formerly known as the<br />
MetroStars before being purchased by Austrian<br />
energy drink producer Red Bull. The new arena<br />
in Harrison, N.J., seats 25,000 fans under a<br />
European-style roof that leaves the field open.
Change language