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Nowhere to hide<br />
Since its founding five years ago, GuestPath ®<br />
has been embraced by <strong>Delaware</strong> <strong>North</strong><br />
associates at all levels of the organization.<br />
Recognition of the system, however, is<br />
now extending beyond <strong>Delaware</strong> <strong>North</strong>’s<br />
50,000 employees. It has been instrumental<br />
in the company’s winning new business at<br />
places such as Target Field and the New<br />
Meadowlands Stadium, as well as the reason<br />
<strong>Delaware</strong> <strong>North</strong> officials have been invited<br />
to speak at industry conferences.<br />
GuestPath ® even managed to help <strong>Delaware</strong><br />
<strong>North</strong> Companies Travel Hospitality<br />
Services broaden its reach in Newark Liberty<br />
International Airport. When airport officials<br />
needed an operator to tend to an ailing coffee<br />
concept and later, to fill an empty spot,<br />
<strong>Delaware</strong> <strong>North</strong> got the nod. The reason?<br />
GuestPath ® has made a measurable difference<br />
in the busy New Jersey air terminal.<br />
Walking the GuestPath ®<br />
Senior managers responsible for leading<br />
<strong>Delaware</strong> <strong>North</strong>’s Australian and U.K.<br />
operations were enlightened, if not humbled,<br />
when they donned uniforms and spent the<br />
day as frontline associates. The exercise<br />
– called Walking the GuestPath ® – is a<br />
worthwhile and lighthearted tradition at<br />
<strong>Delaware</strong> <strong>North</strong>. Executives learn firsthand<br />
what it takes to create special experiences for<br />
guests while taking orders, flipping burgers<br />
and stocking refrigerators.<br />
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