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Spine thickness?? - Delaware North

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36<br />

Looking ahead, <strong>Delaware</strong> <strong>North</strong> Companies<br />

International is exploring additional<br />

opportunities in the travel hospitality,<br />

sports venue and other key company sectors<br />

in countries in which it currently operates,<br />

as well as in new markets in Europe and Asia.<br />

Planes, trains and hospitality<br />

<strong>Delaware</strong> <strong>North</strong> entered the U.K. travel<br />

hospitality sector in 2009 in a big way,<br />

debuting concepts in three major airports<br />

and a railway station.<br />

Caffé Cucina opened in June 2009 in London’s<br />

Euston Railway Station, while En Toast opened<br />

in July in Gatwick Airport. A third concept –<br />

The Dining Street Restaurant – opened in<br />

Heathrow Airport in October. <strong>Delaware</strong> <strong>North</strong><br />

opened a restaurant, and an ice cream and<br />

crepe bar in Scotland’s Edinburgh Airport<br />

in early 2010.<br />

<strong>Delaware</strong> <strong>North</strong> was able to penetrate the highly<br />

competitive market by developing concepts that<br />

meet the branding needs of clients, especially<br />

tailoring concepts to promote the character<br />

of specific travel sites and the changing tastes<br />

of consumers.<br />

Bigger and bigger down under<br />

Even by <strong>Delaware</strong> <strong>North</strong> standards, the Australian<br />

Open Grand Slam of the Asia Pacific has become<br />

a massive hospitality and catering undertaking.<br />

Temperate weather and exceptional tennis<br />

and food helped the Australian Open set an<br />

attendance record in January 2010 when<br />

653,860 people came through the gates. The<br />

previous record, set in 2008, was 50,000 less.<br />

The 2010 tournament twice posted the world’s<br />

highest-ever Grand Slam combined day/night<br />

attendance, with 77,043 fans attending Jan. 23,<br />

11,000 more than the previous record.

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