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Corporate Social Responsibility<br />
and GreenPath ®<br />
From the earliest days of its incorporation, <strong>Delaware</strong><br />
<strong>North</strong> has been bolstering its communities with<br />
gifts of time, talent and treasure. Nearly a century<br />
later, <strong>Delaware</strong> <strong>North</strong> is a major global company.<br />
And true to its roots, evidence of that deep sense<br />
of social responsibility instilled in it by its founders<br />
can be seen throughout the world. On inner-city<br />
streets in its hometown of Buffalo, N.Y., where<br />
organizations are working to give children a shot at<br />
the American dream. In Australia, where associates<br />
came together last year to help those whose lives<br />
were upset by bushfires. In Boston, where the staff<br />
believes no one should be cold or hungry. Especially<br />
on Thanksgiving. In Fort Lauderdale, where a man<br />
who once had no home now has a job and a place to<br />
call his own. In boardrooms, in hospitals, in food<br />
pantries. Everywhere people are working to make life<br />
a little easier for those who hurt. That’s where you’ll<br />
find <strong>Delaware</strong> <strong>North</strong>.<br />
Time to talk<br />
For the first time in its 95-year history, <strong>Delaware</strong><br />
<strong>North</strong> made an attempt to put its arms around<br />
the multitude of contributions, undertakings<br />
and volunteer efforts that fall under the social<br />
responsibility banner with the publication of a social<br />
responsibility report. “We know it is incomplete, and<br />
that it most likely always will be. Still, we persevere.<br />
The time has come to share the dedication and<br />
commitment of our associates with the rest of the<br />
world, and to inspire others to give back,” said the<br />
Jacobs family in the opening letter to stakeholders.<br />
Home sweet home<br />
In the wake of the worst natural disaster ever to occur<br />
on U.S. soil, <strong>Delaware</strong> <strong>North</strong> stepped up in 2005<br />
and announced plans to help its associates and other<br />
residents of New Orleans. Since then, the company<br />
has built a long-term partnership with New Orleans<br />
Habitat for Humanity, which included funding the<br />
building of two homes in neighborhoods ravaged by<br />
Hurricane Katrina. What could be better? <strong>Delaware</strong><br />
<strong>North</strong> thought of one thing: a celebratory dinner<br />
prepared by <strong>Delaware</strong> <strong>North</strong> Corporate Chef and<br />
Chief Culinary Ambassador Roland Henin.<br />
A responsible employer<br />
<strong>Delaware</strong> <strong>North</strong> takes a broad view of social<br />
responsibility that extends inward to associates<br />
and outward to vendors, clients and guests. Where<br />
associates are concerned, the company believes its<br />
success has always depended on them. So, 2009 was<br />
the year of the unveiling of <strong>Delaware</strong> <strong>North</strong> Career<br />
Path, the name given to the employer brand. That<br />
is, the partnership the company has with its associates<br />
in the development of their careers. Included in<br />
<strong>Delaware</strong> <strong>North</strong> Career Path are total rewards<br />
practices, company culture, training and other<br />
initiatives aimed at helping associates develop their<br />
skills, further their careers and achieve their goals.<br />
Behind <strong>Delaware</strong> <strong>North</strong> Career Path is a belief in<br />
the importance of fostering diversity by hiring<br />
associates with different backgrounds, ethnicity,<br />
beliefs and challenges. <strong>Delaware</strong> <strong>North</strong> has been<br />
recognized on several occasions for its success in<br />
employing older or disabled workers and those who<br />
have disadvantaged backgrounds.<br />
Charitable giving<br />
Being a good corporate citizen means more than<br />
simply writing checks. <strong>Delaware</strong> <strong>North</strong> thinks it<br />
means making a difference in the lives of associates,<br />
customers and clients, not to mention strengthening<br />
the communities in which we live and work. The<br />
company gave more than $3.3 million in 2009 to<br />
charitable organizations, focusing on those that work<br />
to eradicate hunger, strengthen education and help<br />
disadvantaged children, especially through sports and<br />
culinary programs.<br />
The Boston Bruins Foundation at it again<br />
Long known for its determination to improve the<br />
quality of life for kids in New England, The Boston<br />
Bruins Foundation has funneled more than $2<br />
million into the community since 2003 when the<br />
Jacobs family established the nonprofit foundation.<br />
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