Spine thickness?? - Delaware North

60
Brands
Delaware North has long understood that
forming relationships with powerful brands
is an effective way of earning consumers’
trust, not to mention strengthening its own
reputation in the global marketplace. What
the company is also discovering increasingly
is that brands are seeking out Delaware
North as well in an attempt to associate with
a global leader in hospitality and food service
and its many high-profile locations.
At last count, there are more than 300
brands in Delaware North’s food and retail
categories alone. PepsiCo, Nike, Applebee’s
and Sports Illustrated are just a handful of the
names Delaware North brings to the table.
Pepsi is it
For the first time in its history, Delaware
North announced in January 2009 that it
was joining forces with PepsiCo to quench
the thirst of many of its one-half billion
annual guests. Dennis Szefel, Delaware
North’s former chief administrative officer,
made the announcement, lauding the maker
of Pepsi and a host of other beverages and
packaged snacks for its corporate values and
the quality of the bid it made to fill Delaware
North’s sizeable soft-drink needs.
The seven-year, $95 million deal with
PepsiCo covers Delaware North’s U.S.
operations. PepsiCo worked hard to beat
out Coca-Cola, for which Delaware North
was the second-oldest fountain-drink client.
Delaware North’s business represents one of
PepsiCo’s five largest accounts.