Spine thickness?? - Delaware North

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58 Retail The secret of Delaware North’s retail expertise and experience is apparently out. At least that’s the conclusion to be drawn from the impressive list of brand names that have placed their trust in Delaware North to manage their most important retail locations or to introduce their retail brands to the marketplace. Both longtime sports journalism leader Sports Illustrated and the Travel Channel, the only television network devoted exclusively to travel entertainment, enlisted Delaware North Companies Travel Hospitality Services to help them take their well-known media brands to the retail sector. Shortly before 2009, Delaware North opened the first-ever Sports Illustrated store in Detroit Metropolitan Wayne County Airport. Shortly thereafter, it was announced that Delaware North won the exclusive right to develop and operate Travel Channel stores in airports nationwide. Then there is the growing list of major sports franchises that has turned to Delaware North Companies Sportservice to operate team-branded retail stores – both at sports venues and in additional locations such as shopping malls. Since summer 2008, Sportservice has taken over retail operations for the Buffalo Bills, Columbus Blue Jackets, Minnesota Twins and Carolina Panthers. Add to those new business at Red Bull Arena and at New Meadowlands Stadium for the NFL’s Giants and Jets, and it’s fair to say Delaware North’s retail program is on a roll. Sportservice already handles retail operations for the Boston Bruins, Chicago Bears, St. Louis Cardinals and a dozen other franchises. Taking up space A major company effort in 2009 involved preparing a proposal that would convince America’s space agency, NASA, that Delaware North should continue operating Kennedy Space Center Visitor Complex for the next 10-20 years. Included in the bid was a plan for the sales and marketing of the largest collection of space memorabilia in the world, a definite jewel in Delaware North’s retail crown. As 2010 dawned, the company received word that NASA indeed wanted it to build on the success it has enjoyed at the property since it was awarded its first contract in 1995. The right stuff The ways people pack for trips and shop at airports have changed significantly since the terrorist attacks of Sept. 11, 2001, and they continue to evolve as travelers look for value and convenience. Recognizing this, Delaware North Companies Travel Hospitality Services developed an innovative proprietary brand of airport convenience stores called Everything ASAP. The stores have opened in the Detroit, Minneapolis and Buffalo airports. USA Today highlighted the stores and their focus on providing customers with value and convenience by offering full-size toiletries, cosmetics and overthe-counter medications in addition to snacks and souvenirs. The story noted that customers, many of whom want to skip an extra trip to a convenience store on the drive from the airport, are no longer willing to pay premium prices for small quantities of these items. Pushing Pepsi The thousands of retail coolers and shelves that Delaware North Companies oversees at its various operations now feature the broad spectrum of beloved brand-name beverages and foods of PepsiCo. That’s thanks to a seven-year, $95 million national agreement the companies signed in January 2009. It’s the first time in its nearly 100-year history that Delaware North Companies has joined forces with PepsiCo, coming in as one of the soft-drink giant’s top-five accounts. The decision, which came after a lengthy review process, was made in part because of PepsiCo’s outstanding social responsibility platform. Among PepsiCo’s brands are: Pepsi, Diet Pepsi, Mountain Dew and other carbonated drinks; Gatorade sports drink; Tropicana juices; Aquafina water; Frito-Lay snacks such as Lay’s and Doritos; and Quaker breakfast and snack products.
A retail all-star If you were a fan attending the 2009 Major League Baseball All-Star Game and associated events in St. Louis in 2009, chances are you stopped by a Delaware North Companies Sportservice-operated retail location. That’s because Sportservice was all over the place. It opened new stores inside Busch Stadium, including a popular TOUCH by Alyssa Milano boutique store, as well as one outside in nearby Ballpark Village: The Cardinals Team Store presented by Nike. Sportservice also set up retail kiosks around the perimeter of the stadium and several Majestic brand tents. The result was sales of MLB, All-Star Game and Cardinals apparel and merchandise that are believed to have set a record for the event. It was also the latest example of Sportservice being adept at setting up a large retail operation for a special event. It handled a similarly successful retail operation at Ralph Wilson Stadium in Buffalo, N.Y., for the first National Hockey League Winter Classic in 2008. That’s our bag, man As those familiar with Delaware North’s successful GreenPath ® environmental management system know, initiatives that help preserve the environment can be beneficial in many different ways. So, it should come as no surprise that the reusable shopping bags that first appeared in Delaware North Companies Parks & Resorts locations quickly became a popular item for guests to add on to their purchases, reducing paper-bag costs and enhancing direct branding efforts, in addition to helping the environment. At the company’s Grand Canyon retail stores, for example, one of every six customers was purchasing a bag last spring. The attractive bags, which feature the GreenPath ® and other appropriate Delaware North or client logos, are being rolled out at Delaware North’s airport and sports venue retail locations. 59
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95 d e l a wa r e n o r t h c o m p
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2 The Delaware North Family of Comp
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4 Family Leadership In 1915, brothe
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6 “I would be lying if I said we
Page 10 and 11: 8 Jerry Jacobs Jr. Principal Jerry
Page 12 and 13: 10 Lou Jacobs Principal Lou Jacobs
Page 14 and 15: 12 Charlie Jacobs Principal Charlie
Page 16 and 17: 14 Financial Overview Among the qua
Page 18: 16 Delaware North Companies Sportse
Page 21 and 22: Sportservice has been spreading out
Page 23: Family values Sportservice and its
Page 26 and 27: 24 An exciting first year In just a
Page 28 and 29: 26 Breaking ground at the fair Dela
Page 31 and 32: Delaware North Companies Travel Hos
Page 33 and 34: Give me Heineken In December 2008,
Page 35 and 36: Airport Revenue News (ARN) tapped a
Page 38 and 39: 36 Looking ahead, Delaware North Co
Page 40 and 41: 38 We “wok” on less water Austr
Page 42: 40 Delaware North Companies Boston
Page 45 and 46: On Oct. 28, 2008, one of the greate
Page 47: Lighting it up While the venue cont
Page 50 and 51: 48 Delaware North has operated Kenn
Page 52 and 53: 50 room, as well as the famous mine
Page 54 and 55: 52 10 Memorable Moments 1915 - Amer
Page 56 and 57: 54 GuestPath ® When Delaware North
Page 58 and 59: 56 Culinary Despite more than 90 ye
Page 62 and 63: 60 Brands Delaware North has long u
Page 65 and 66: Corporate Social Responsibility and
Page 67 and 68: Taking a stand TD Garden in Boston
Page 70 and 71: 68 Los Angeles International Airpor
Page 72 and 73: 70 Executive Team and Corporate Inf
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Spine thickness?? - Delaware North

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