Spine thickness?? - Delaware North

20
Sportservice is continuing to remake existing
retail stores and open new ones for its clients.
Perhaps there’s no better example than its effort
in St. Louis in 2009. Sportservice unveiled a
new TOUCH by Alyssa Milano boutique store
at Busch Stadium and Cardinals Team Store
presented by Nike at nearby Ballpark Village in
time for the 2009 MLB All-Star Game.
An all-star performance in St. Louis
The 2009 MLB All-Star Game was the largestever
Sportservice operation. The company fed
150,000 people and sold merchandise to likely
just as many fans over the four-day event in
St. Louis. By all accounts, it was also one of
Sportservice’s shining moments.
Sportservice received praise from many quarters
for its ability to offer St. Louis favorites such as
pulled pork in sweet St. Louis-style barbeque
sauce, and toasted ravioli in both concessions
and premium areas. Chefs and culinary managers
from across the company pitched in at Busch
Stadium and at the temporary operation
Sportservice erected in Ballpark Village to
cater MLB’s two big parties, each of which
drew more than 4,000 guests.
It was the first time MLB selected the All-Star
Game venue concessionaire to cater its gala
and pregame party. Meanwhile, Sportservice’s
new stores and Ballpark Village kiosks helped
achieve second-highest retail sales ever for the
Midsummer Classic.
To top it off, Sportservice hosted a pregame
reception that drew many clients and MLB team
executives, as well as Baseball Hall of Fame members
Harmon Killebrew and Ferguson Jenkins.
The place to party
The Delaware North-restored Grand Ballroom
of the historic Plaza hotel in New York City is
fast regaining its decades-old reputation as the
place for important social events.
The singular Grand Ballroom, operated through
a partnership between Sportservice and New
York caterer Great Performances, was selected
by NBC to host the reception for “Today
Throws a Wedding.”
Seen by millions, the live show in July 2009
afforded one lucky couple a fantasy wedding
and reception within the gilded splendor of
the landmark ballroom that was restored by
the partnership. Also on the show, CPS Events
unveiled a new signature drink, the Pomona.
Then in October, the Grand Ballroom further
demonstrated it is a world-renowned venue for
premier weddings as the magazine Martha Stewart
Weddings celebrated its 15th anniversary. More than
900 guests attended, and CPS Events brought in
celebrity chef Masaharu Morimoto of “Iron Chef
America” fame to add to the culinary splendor.
In November, multifaceted celebrity Sean John
Combs, better known as Diddy, celebrated his
40th birthday with a lavish gathering. U2’s Bono,
and Jimmy Fallon and Martha Stewart helped the
record producer, rapper, actor, fashion designer
and dancer get the party rockin’.