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Family values<br />
Sportservice and its Major League Baseball clients<br />
received plenty of positive press for bringing<br />
family-friendly pricing to ballparks for the 2009<br />
season. In addition to regional media such as the<br />
Milwaukee Journal Sentinel and Cincinnati Business Courier,<br />
ESPN the Magazine credited Sportservice’s efforts<br />
and quoted Abramson: “A family can come<br />
to the ballpark and enjoy the experience on a<br />
fixed budget.”<br />
Another family-friendly effort of Sportservice was<br />
expanding menu choices at several Major League<br />
ballparks hosting home openers on Good Friday,<br />
on which Roman Catholics are to abstain from<br />
eating meat. For example, in San Diego, Padres<br />
fans enjoyed whole roasted fish, shrimp burritos,<br />
fruit cups, salads, clam chowder and fish ‘n chips.<br />
HIGHLIGHTS<br />
Sportservice adds another marquee account<br />
with the New Meadowlands Stadium in New<br />
Jersey, which opened in 2010 as the home of<br />
the NFL New York Giants and New York Jets.<br />
Sportservice operates all food service, catering<br />
and retail at the state-of-the-art venue, which<br />
also hosts top college football games, concerts<br />
and many other events.<br />
Sportservice and the Minnesota Twins<br />
open Target Field, the team’s new ballpark.<br />
Sportservice handles all concessions, premium<br />
dining, catering and retail, and features a<br />
number of Minnesota favorites on its menus.<br />
Not far from the New Meadowlands Stadium,<br />
Sportservice begins operating at the new Red<br />
Bull Arena in Harrison, N.J., in 2010. The<br />
25,000-seat, soccer-specific venue is home to<br />
Major League Soccer’s Red Bull New York team.<br />
Sportservice adds a seventh National Football<br />
League client in early 2010 when the Carolina<br />
Panthers organization foregoes a competitive<br />
bidding process and asks Sportservice to take<br />
over the food, beverage and retail operations<br />
that the team has been operating at Bank of<br />
America Stadium.<br />
Tapping its deep culinary and operational talent<br />
from across the country, Sportservice handles all<br />
food, beverage and retail services inside and<br />
around Busch Stadium in St. Louis for the<br />
2009 MLB All-Star Game, including catering<br />
two parties that draw 4,000 guests each.<br />
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