investment statement for - Pumpkin Patch investor relations

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Pumpkin Patch storesPumpkin Patch currently has 111 stores in New Zealand, Australia and the United Kingdom and employs approximately 1,700 staff (includingboth full time and part time staff). 37 of these stores are located in New Zealand with 64 in Australia and 10 in the United Kingdom - and afurther 2 stores will be opened in New Zealand by the end of the 2004 financial year. Each of these stores sells the comprehensive PumpkinPatch collections and is designed to be open, inviting and exciting.The Pumpkin Patch shopping experience is fresh and unique – when people walk into one of the stores they are meant to get a real senseof the passion that the Company has put into the clothes. Every store has a toy-filled play area to keep even the smallest shoppers amused,and lots of room for parents and kids to move around.Given that the unique stores are perceived by some parents as a shopper’s heaven with specially designed areas for boys and girls and acool mini-store for the Urban Angel brand, it is not surprising that several stores have been voted by shopping centre customers as the bestin the centre.140Pumpkin Patch Store Numbers120NZ HBK Aust UK11312210080718460402005640271114841 1 21992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005(Financial Year End)The fixtures and fittings throughout our stores reflect the commitment to quality that is evidentthroughout the business. Special interior effects and hand-painted finishes are used to createa warm and friendly ‘designer store’ atmosphere.Pumpkin Patch carefully evaluates the location for new stores. The Company undertakesreviews with external consultants that analyse customer catchments, customer demographics,availability, cost of retail space, proximity of competitors and proximity to other existing PumpkinPatch stores.Pumpkin Patch’s in-house design and fitout teams enable the Company to quickly design andbuild new stores. Generally a store is open within eight to ten weeks from the receipt of finalplans and approvals.Most stores are between 250m 2 and 350m 2 (the largest is 500m 2 ) with standard leases havinginitial durations of approximately five years.Pumpkin Patch has identified specific store expansion opportunities in both New Zealandand Australia and expects to open an additional 2 stores in New Zealand and 7 stores inAustralia during the 2005 financial year.32
wholesale salesPumpkin Patch has identified wholesaling opportunities as a way of:• Introducing the Pumpkin Patch brand and ranges to countries that are not currentlyserviced by Pumpkin Patch stores; and• Supplementing the accessibility of the Pumpkin Patch brand and ranges in countries thatdo have Pumpkin Patch stores.Pumpkin Patch’s wholesaling relationships are at a relatively early stage of developmentand at present predominantly involve international department stores in Australia, theUnited States, Ireland and the Middle East. Currently Pumpkin Patch supplies 10 internationalretailers with the three largest being Nordstrom (United States), David Jones (Australia) andRoches (Ireland).Department stores agree in advance, season by season, to acquire a given quantity ofPumpkin Patch apparel and accessories. They display the merchandise either:• In a Pumpkin Patch branded area of the department store (i.e. visually similar to a PumpkinPatch retail store) called a “store in store”; or• On generic sales racks but with Pumpkin Patch branding surrounding the racks.Pumpkin Patch has a specific sales team that is responsible for pursuing and servicinginternational wholesaling opportunities.fashion created for kids33
Page 1: Lead ManagerGoldman Sachs JBWere (N
Page 4 and 5: fashion created for kidsimportant d
Page 6 and 7: fashion created for kidsPumpkin Pat
Page 8 and 9: chairman’s letterDear InvestorOn
Page 11 and 12: summary of share offeroffer descrip
Page 13 and 14: application for sharesAdditional in
Page 15 and 16: shareholding structureOn the Alloca
Page 17 and 18: directorsGreg MuirExecutive Chairma
Page 19 and 20: senior managementMike ArandGeneral
Page 21 and 22: investment overviewstrong Australas
Page 23 and 24: financial informationThe financial
Page 25 and 26: unaudited results for February 2004
Page 27 and 28: Cost of SalesForecast Cost of Sales
Page 29 and 30: Pumpkin Patch... the brandFounded i
Page 31 and 32: Pumpkin Patch’s innovative design
Page 33: fashion created for kidssales and m
Page 37 and 38: Pumpkin Patch... our peoplePumpkin
Page 39 and 40: fashion created for kidswholesaling
Page 41 and 42: fashion created for kids• The ove
Page 43 and 44: Tax implications on returnsThis sum
Page 45 and 46: fashion created for kidsKey Personn
Page 47 and 48: consequences ofinsolvency and/orwin
Page 49 and 50: fashion created for kidswhat other
Page 51 and 52: fashion created for kidsnotes1. The
Page 53 and 54: Clauses 1(4) and 13(a)(iii) of Sche
Page 56 and 57: summary of option offer... employee
Page 58 and 59: application instructions for option
Page 60 and 61: fashion created for kidsNZXOpening
Page 62 and 63: how to applyYou should read this Of

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