investment statement for - Pumpkin Patch investor relations

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fashion created for kidsPumpkin Patch directPumpkin Patch has specific websites for New Zealand (www.pumpkinpatch.co.nz), Australia(www.pumpkinpatch.com.au) and the United Kingdom (www.pumpkinpatch.co.uk).Onaverage in 2003, Pumpkin Patch’s websites received (in total) approximately 121,000 visitsper month.The internet sites, which are predominantly developed by Pumpkin Patch’s in-house team ofspecialists, are regularly refreshed to include the latest available ranges and remove itemswhere stock is low.During the past 12 years Pumpkin Patch has built up a significant database of customerswho have either bought merchandise from stores, over the internet or out of the catalogue.The database is regularly updated and analysed to ensure that customer details are up-todateand that “non-responsive” entries are deleted.Each season Pumpkin Patch sends out approximately 750,000 catalogues to customers inNew Zealand, Australia and the UK. The catalogues are designed in-house and feature thelatest fashion ranges. Any sales orders received from the catalogue are processed byPumpkin Patch’s in-house call centre (located at its head office) and despatched by thedistribution centre.The Pumpkin Patch call centre in Auckland is operated seven days a week and has facilitiesfor 20 operators at any one time.34
Pumpkin Patch... our peoplePumpkin Patch employs approximately 1,700 people, (34% inNew Zealand, 59% in Australia and 7% in the United Kingdom).Approximately 68% of Pumpkin Patch’s staff work part time.When hiring staff Pumpkin Patch endeavours to identify peoplewho share its vision and who are passionate about kidswear andcommitted to meeting, and exceeding, customers’ expectationsof excellent service.One of Pumpkin Patch’s core philosophies is integrity – withinthe Pumpkin Patch team, with suppliers, and towards customers.This integrity is intended to create a platform of trust andcommitment, and a foundation for all of Pumpkin Patch'sbusiness relationships.Pumpkin Patch believes family life and strong family values areintegral to the wellbeing of its people and therefore theCompany. Family-friendly work policies encourage flexibility,adaptability and balance. People are rewarded for loyalty andlong service, and families with young children are supported within-house crèche facilities or childcare subsidies.Pumpkin Patch recognises that employee retention andsuccession planning are vital to a successful organisation. Assuch the Company has always ensured that key employeeshave been rewarded with equity interests in the Company, andthe Company has established a number of employee shareschemes which have allowed employees to share in our success.The share schemes are being restructured prior to the listing ofthe Company and details of the restructuring are set out onpage 51.In addition to these current schemes, the Directors agree withthe philosophy of rewarding employees with equity interests inthe Company and have established two new schemes to allowemployees to share in the success of the Company.One of these schemes is the DF7 Scheme, which will give allpermanent employees working more than 10 hours a week theopportunity to acquire Shares. The details of the DF7 Schemeare set out on page 52.The other is the Pumpkin Patch 2004 Share Option Scheme, underwhich the Option Offer is made. This Scheme is intended to giveEligible Senior Managers an additional incentive to strive tocreate shareholder value by aligning their interests with those ofPumpkin Patch shareholders. Pumpkin Patch intends to establishsimilar schemes in subsequent years.This Investment Statement is issued in respect of the 2004 ShareOption Scheme and further details of the Scheme can befound on pages 54 to 56 and in the Prospectus. This InvestmentStatement is not issued in respect of either the DF7 Scheme orthe schemes to be established in subsequent years althoughPumpkin Patch anticipates that these schemes will be onsimilar terms.35
Page 1: Lead ManagerGoldman Sachs JBWere (N
Page 4 and 5: fashion created for kidsimportant d
Page 6 and 7: fashion created for kidsPumpkin Pat
Page 8 and 9: chairman’s letterDear InvestorOn
Page 11 and 12: summary of share offeroffer descrip
Page 13 and 14: application for sharesAdditional in
Page 15 and 16: shareholding structureOn the Alloca
Page 17 and 18: directorsGreg MuirExecutive Chairma
Page 19 and 20: senior managementMike ArandGeneral
Page 21 and 22: investment overviewstrong Australas
Page 23 and 24: financial informationThe financial
Page 25 and 26: unaudited results for February 2004
Page 27 and 28: Cost of SalesForecast Cost of Sales
Page 29 and 30: Pumpkin Patch... the brandFounded i
Page 31 and 32: Pumpkin Patch’s innovative design
Page 33 and 34: fashion created for kidssales and m
Page 35: wholesale salesPumpkin Patch has id
Page 39 and 40: fashion created for kidswholesaling
Page 41 and 42: fashion created for kids• The ove
Page 43 and 44: Tax implications on returnsThis sum
Page 45 and 46: fashion created for kidsKey Personn
Page 47 and 48: consequences ofinsolvency and/orwin
Page 49 and 50: fashion created for kidswhat other
Page 51 and 52: fashion created for kidsnotes1. The
Page 53 and 54: Clauses 1(4) and 13(a)(iii) of Sche
Page 56 and 57: summary of option offer... employee
Page 58 and 59: application instructions for option
Page 60 and 61: fashion created for kidsNZXOpening
Page 62 and 63: how to applyYou should read this Of

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