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Proceedings of the Untangled symposium: - WSPA

Proceedings of the Untangled symposium: - WSPA

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4Summary <strong>of</strong> problem and solutionworkshop outcomesSolutions which engaged industry in a positive way,such as <strong>the</strong> ‘Coca Cola Cap Challenge’ and ‘CorporateCoastline’, were generally viewed as potentiallyvery good initiatives with great public engagementopportunities. Some people questioned whe<strong>the</strong>r childrenare still interested in collecting things like bottle caps, but<strong>the</strong>re were also suggestions <strong>of</strong> ways to make <strong>the</strong>m morecollectable, such as putting a marine-related fact on <strong>the</strong>inside <strong>of</strong> <strong>the</strong> bottle cap. It was mentioned that companiessuch as Apple, Schweppes and Shell have sponsoredbeaches and conducted beach clean-ups which <strong>the</strong>ypaid for <strong>the</strong>mselves (a model which could be replicated),and that <strong>the</strong> US-based Adopt a Highway initiative couldalso be used as a model given that it is a similar idea.Hotels situated on coastlines could also be asked toprovide funds for beach clean-ups.The group positively reviewed a campaign idea inwhich users <strong>of</strong> plastic packing bands are asked tocut <strong>the</strong>m after use via a ‘Cut if you Care’ logo printedon each band by <strong>the</strong> manufacturer. It would cost <strong>the</strong>manufacturers money to print on <strong>the</strong> band but in return<strong>the</strong>ir CSR reputation would be improved. The groupnoted that <strong>the</strong> message would ei<strong>the</strong>r need to be printedin different languages or be represented by symbolsto make it language neutral. It was highlighted thatan educational campaign focused on <strong>the</strong> problemsassociated with packing bands would need to runalongside <strong>the</strong> messaging that appeared on <strong>the</strong>bands <strong>the</strong>mselves.11

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