ATLANTIC GRUPA d.d.

In 2012, the SBU Pharma and Personal Care generated sales revenues in the amount of HRK 481.3 million,thus recording a growth of 7.8% compared to the previous year when sales revenues amounted to HRK 446.3million.The SBU Pharma and Personal Care operates in the following segments: pharmacy business, dietary andmedicinal products, wholesale pharmacy business, personal care products, and through the companyMultivita in the part related to the listed business segments (sales of Vitamin C1000 and Vitamin C250 andhigh-quality effervescent mineral-vitamin products).Pharmacy businessFarmacia pharmacies and specialised stores in 2012 posted a turnover of HRK 300.2 million and hold theleading position in the segment of pharmacy business in Croatia.In line with its forecasts, in 2012 Atlantic Grupa realised further growth and concentration of the pharmacychain through the opening of new pharmacies and specialised stores.The total of four new business units were opened in 2012: a pharmacy in Vugrovec, Sesvete, and threespecialised stores: two in Zagreb – in shopping centres City Center East and Arena Centar and in Rijekawithin the shopping centre Zapadni Trgovački Centar (ZTC).In 2012, the specialised store Farmacia Plus at the address Avenija Avenija Gojka Šuška 6 in Zagreb wasclosed, and in October 2012 the pharmacy unit Brezovica was consensually taken over by another pharmacyinstitution outside Atlantic Grupa, in line with previously contracted obligations.The pharmacy chain Farmacia in 2012 continued its cooperation based on strategic partnership with DvoržakPharmacies and Pavlić Pharmacies as well as with a new partner Filipović Pharmacies. The partnership isrealised through the joint coordination and management of purchasing, marketing, education and otherprofessional activities.As part of the efforts to integrate all business units into a single pharmacy system, the intensive work ondeveloping an own recognisable visual identity and implementing a single standard for displaying andadvertising products was continued. This is primarily reflected in the interior design of all new business unitswhich complies with all professional standards and trends, thus facilitating the implementation of all elementsof modern pharmacy services and the provision of top pharmacy services coupled with an individual approachto patients. The service in our pharmacy units as well as specialised stores is guided by a principal thought ofproviding patients with a complete professional service. This is reflected in the project of Personal Pharmacistdirected at minimising harmful and maximising positive effects of patient therapy, the project of establishing anutritional and aromatherapy counselling centre (Farmacia, Ilica 11) and the project of establishing a sportssection within the specialised store that offers the entire line of Multipower sports foods supported byindividual counselling and creation of menus for professional and amateur athletes (Farmacia, Arena Centar,24