ATLANTIC GRUPA d.d.

More documents

Recommendations

Info

MultivitaIn 2012 the brand Multivita included 12 different products of effervescent tablets. These products comprisemultivitamin effervescent tablets, effervescent tablets with vitamin C, magnesium, calcium, iron and zinc. Inthe pharmacy channel the brand Multivita has market presence in Russia, Serbia and Montenegro. TheRussian market recorded the highest sales, namely of Vitamin C1000 that has the highest share in the vitaminC market of Russia.Education CentreIn 2012 the SBU Pharma and Personal Care’s Education Centre continued its educational activities byorganising professional courses, such as courses for masters of pharmacy and pharmacy technicians in thefollowing areas: pharmacists’ competences, time management, gynaecology, neurology, ophthalmology,phytopharmacy, dermatology, finance, drug interactions, The Centre also organised courses in sales andcommunication skills for partner pharmacy chains in Croatia and Bosnia and Herzegovina and courses inpresentation skills for masters of pharmacy, brand managers, sales representatives, etc.Likewise, as part of their student practice, more than 200 pharmacy students passed through the system ofthe SBU Pharma and Personal Care’s Education Centre.Finally, the intensive work of the SBU Pharma and Personal Care was presented in domestic and foreignprofessional conferences and at the World Congress of Pharmacy and Pharmaceutical Sciences inAmsterdam.STRATEGIC BUSINESS UNIT SPORTS AND FUNCTIONAL FOODThe Strategic Business Unit Sports and Functional Food (SBU Sports and Functional Food) specialises in thedevelopment, production and sales of sports and health food. Thirty years of tradition and a leading position inthe sports food segment have resulted in leading brands Multipower Sportsfood, Multipower Professional,Body by Multipower, Champ Sportsline and Multaben. The headquarters of the SBU Sports and FunctionalFood is in Hamburg and products under the core brand Multipower are present, that is, leading in the sportsfood market in entire Europe.Longstanding close cooperation with top athletes and nutritionists is the basis for recognising consumer needsand it includes constant development of new, innovative sports and health food products. The product range28
covers food for amateur and professional athletes and for specialised fitness, bodybuilding and wellnesscentres.The SBU Sports and Functional Food’s production processes are certified by ISO 9001:2000 and IFS. Theproduction plant for powder products and supplements is located in Bleckede.The strategy of the SBU Sports and Functional Food is based on the idea of continuous development of newinnovative sports and health food products in line with keeping up with the needs of the modern market andthe needs of end consumers, growth of sales shares in key markets, as well as initiatives related to increasingthe share of consumers-users of sports food in general. Due to the specific consumer group for which theSBU’s products are intended, special distribution channels have been developed through fitness centres andsports shops, while special care is given to continuous training of the Company’s sales teams.The SBU Sports and Functional Food in 2012 generated sales revenues in the amount of HRK 680.0 million,which is an increase of 4.9% compared to 2011 when they amounted to HRK 648.1 million. The SBU’s mainbusiness focus in 2012 was its further development in all countries where it has a longstanding marketpresence as well as in new markets of which some have recorded excellent growth in sales compared to theprevious year. In the following period, efforts will focus on expanding business operations in these markets aswell as in the United Kingdom, Italy and France.From the marketing aspect, as the leading sports food producer in Europe, the activities of the SBU Sportsand Functional Food were directed not only at increasing the share of new users of sports foods among activeand amateur athletes, but also at promoting the industry and benefits of using sports food products. The SBUSports and Functional Food will continue these activities in the upcoming period, especially through thedevelopment of marketing activities, practical packaging and new concepts of product use.STRATEGIC DISTRIBUTION UNITSStrategic distribution units have a highly developed know-how in the fields of key client management, productcategory management, supply chain management, trade marketing and sales improvement, which iscontinuously adapted to market trends. The primary activity of Strategic Distribution Units is the distribution ofthe entire product range from Atlantic’s own production and the assortment of external principals. SDUs aredivided into four categories: Croatia, SSM (Slovenia, Serbia and Macedonia), International Markets andHoReCa Channel. Distribution in BiH and Montenegro is organised in cooperation with the partner companyAtaco.29
Page 5: Atlantic Grupa shares had a turnove
Page 8: In line with the new business organ
Page 12 and 13: The Management Board of the Company
Page 14 and 15: - confidentiality clause - board me
Page 16 and 17: BUSINESS OVERVIEW 2012STRATEGIC BUS
Page 18 and 19: Kalnik springsThe most significant
Page 20 and 21: STRATEGIC BUSINESS UNIT COFFEEAtlan
Page 22 and 23: ArgetaArgeta is the top product amo
Page 24 and 25: In 2012, the SBU Pharma and Persona
Page 26 and 27: 2012 these two products had a 3% ma
Page 30 and 31: STRATEGIC DISTRIBUTION UNIT CROATIA
Page 32 and 33: development of customer and supplie
Page 34 and 35: MACEDONIAN MARKETThe SDU SSM has in
Page 36 and 37: FINANCIAL OVERVIEWExtract from the
Page 38 and 39: The quality of Atlantic Grupa’s b
Page 40 and 41: own products. This double represent
Page 42 and 43: negative effect of the termination
Page 44 and 45: Cedevita brand, (iii) the savoury s
Page 46 and 47: SALES PROFILE BY PRODUCT CATEGORY O
Page 48 and 49: translated to their EUR value.The g
Page 50 and 51: OPERATING PROFITABILITY OF STRATEGI
Page 52 and 53: 1. The most significant item of equ
Page 54 and 55: OUTLOOK FOR 2013MANAGEMENT’S VIEW
Page 56 and 57: OVERVIEW OF FINANCIAL INDICATORS(In
Page 58 and 59: In 2012 Atlantic Grupa also confirm
Page 60 and 61: established at the level of the ent
Page 62 and 63: The company’s involvement in enco
Page 64 and 65: VALUE DAYAt the beginning of June w
Page 66 and 67: ECOLOGY AND SUSTAINABLE DEVELOPMENT
Page 68 and 69: QUALITY ASSURANCEQUALITY CONTROLFro
Page 70 and 71: The system approach is based on the
Page 72 and 73: BUSINESS RISK FACTORSBUSINESS ENVIR
Page 74 and 75: on global markets, weather conditio
Page 76 and 77: BUSINESS RISKBusiness risk refers t
Page 78 and 79:
EQUITY SECURITIES RISKThe Group is
show all

ATLANTIC GRUPA d.d.

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?