ATLANTIC GRUPA d.d.

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negative effect of the termination of the Tobacco Factory Rovinj product portfolio distribution.SALES OVERVIEW BY CATEGORIES IN 2012 INDICATES THE FOLLOWING: The product category coffee with Grand Kafa and Barcaffe brands is the largest individual productcategory, with a share of 22% The product category Sports and Functional Food with key brands Multipower and Champ, and theproduct category Beverages with key brands Cedevita, Cockta and Donat Mg are the second and thirdlargest product categories, with 14% shares, respectively Principal brands make 16% of the total salesBeverages 14%Baby food 3%Principalbrands 16%Savoury Spreads 9%Sports and FunctionalFood 14%Sweet and SaltedSnacks 12%Pharma & PersonalCare 10%Coffee 22%42
SALES PROFILE BY MARKETS(in HRK millions) 2012 % of sales 2011*** % of sales 2012/2011Croatia 1,313.3 26.6% 1,333.5 28.2% (1.5%)Serbia 1,226.8 24.9% 1,204.2 25.5% 1.9%Slovenia 648.7 13.2% 598.4 12.7% 8.4%Bosnia and Herzegovina 377.0 7.6% 357.9 7.6% 5.3%Other regional markets* 316.9 6.4% 295.1 6.2% 7.4%Western Europe** 362.0 7.3% 376.1 8.0% (3.8%)Russia and Commonwealthof Independent States245.0 5.0% 186.4 3.9% 31.4%Other markets 440.8 8.9% 376.2 8.0% 17.2%Total sales 4,930.4 100.0% 4,727.8 100.0% 4.3%****** The Croatian market in 2012 recorded sales in the amount of HRK 1,313.3 million. The result is by 1.5%lower compared to 2011, when sales amounted to HRK 1,333.5 million. The result was impacted bylower sales in the vitamin instant drink category and principals’ brands category as a consequence of thetermination of the distribution of Tobacco Factory Rovinj product portfolio and a portion of products fromKarolina product range. The decline in sales was mitigated by own brands that recorded growth in theCroatian market, which is the most prominent in: (i) the Turkish and espresso coffee category with theBarcaffe brand, which is strongly taking position in the Croatian market, (ii) the carbonated soft drinkscategory with the Cockta brand, (iii) the functional waters category with the Donat Mg brand, (iv) thesavoury spreads category with the Argeta brand, and (v) the flips category with the Smoki brand. Thepharmacy chain Farmacia also records a growth of 9.4%. An additional burden for the results of theCroatian market was the adverse macroeconomic situation with: (i) continued drop in GDP in the thirdquarter of 2012 of 1.9% on an annual level, (ii) negative trends in the labour market (increase in thenumber of the unemployed with a decrease in the number of the employed and active population, whilethe registered unemployment rate at the year-end was at a record high of 21.1%) and (iii) a decrease inreal net salaries in the first eleven months of 2012 of 2.5% compared to the same period of 2011. Inaddition, the consumer confidence index dropped from -21.8 in January to -47.1 in December 2012. TheCroatian market remains the largest sales market of Atlantic Grupa with a 26.6% share in the AtlanticGrupa’s total sales. The Serbian market with sales of HRK 1,226.8 million in 2012 recorded a 1.9% growth compared to2011. In the Serbian market, the most significant growth was recorded by: (i) the Turkish and instantcoffee categories with Grand Kafa and Bonito brands, (ii) the vitamin instant drink category with the* Other regional markets: Macedonia, Montenegro, Kosovo** Western Europe: Germany, United Kingdom, Italy*** The sales were restated compared to the report in 2011, since in 2011 the portion of sales related to brands of Droga Kolinska wasnot classified by all countries reported by Atlantic Grupa43
Page 5: Atlantic Grupa shares had a turnove
Page 8: In line with the new business organ
Page 12 and 13: The Management Board of the Company
Page 14 and 15: - confidentiality clause - board me
Page 16 and 17: BUSINESS OVERVIEW 2012STRATEGIC BUS
Page 18 and 19: Kalnik springsThe most significant
Page 20 and 21: STRATEGIC BUSINESS UNIT COFFEEAtlan
Page 22 and 23: ArgetaArgeta is the top product amo
Page 24 and 25: In 2012, the SBU Pharma and Persona
Page 26 and 27: 2012 these two products had a 3% ma
Page 28 and 29: MultivitaIn 2012 the brand Multivit
Page 30 and 31: STRATEGIC DISTRIBUTION UNIT CROATIA
Page 32 and 33: development of customer and supplie
Page 34 and 35: MACEDONIAN MARKETThe SDU SSM has in
Page 36 and 37: FINANCIAL OVERVIEWExtract from the
Page 38 and 39: The quality of Atlantic Grupa’s b
Page 40 and 41: own products. This double represent
Page 44 and 45: Cedevita brand, (iii) the savoury s
Page 46 and 47: SALES PROFILE BY PRODUCT CATEGORY O
Page 48 and 49: translated to their EUR value.The g
Page 50 and 51: OPERATING PROFITABILITY OF STRATEGI
Page 52 and 53: 1. The most significant item of equ
Page 54 and 55: OUTLOOK FOR 2013MANAGEMENT’S VIEW
Page 56 and 57: OVERVIEW OF FINANCIAL INDICATORS(In
Page 58 and 59: In 2012 Atlantic Grupa also confirm
Page 60 and 61: established at the level of the ent
Page 62 and 63: The company’s involvement in enco
Page 64 and 65: VALUE DAYAt the beginning of June w
Page 66 and 67: ECOLOGY AND SUSTAINABLE DEVELOPMENT
Page 68 and 69: QUALITY ASSURANCEQUALITY CONTROLFro
Page 70 and 71: The system approach is based on the
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Page 74 and 75: on global markets, weather conditio
Page 76 and 77: BUSINESS RISKBusiness risk refers t
Page 78 and 79: EQUITY SECURITIES RISKThe Group is

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