ATLANTIC GRUPA d.d.

2012 these two products had a 3% market share and a 4% value share in the entire market of dietarysupplements (source: IMS Pharmis, Sales Vision).The product offer was in 2012 expanded by a total of six new products launched in the category of functionaldietary supplements: Magnezij 375 effervescent tablets for daily magnesium, vitamin C and B6 supplement,Nutrival triaktiv, Ferohel, Veneton Fresh spray, Hialuron Direct plus and Omega.Fidifarm owes its leading market position in the segment of dietary products – nutritional supplements - to thehigh quality of its products, continuous introduction of new products and constant improvement of existingformulations, which are a result of long-term orientation towards research and development, compliance withall legislative requirements, building long-term relations and meeting the ever-growing consumer needs. Asthe long-standing leader in the Croatian market of dietary supplements, in 2012 Dietpharm realised a valuemarket share of 23%.The loyalty programme that joins the most loyal consumers of the brand Dietpharm – Health Club – remainedactive throughout 2012. The Health Club was in 2012 joined by 9,000 new members and now has a total of52,000 members.With its Dietpharm brand, Fidifarm is active in six regional markets: Bosnia and Herzegovina, Serbia,Montenegro, Macedonia, Hungary and Kosovo. The share of export markets in total sales of the brandDietpharm in 2012 was 34%.Medicines (prescription and non-prescription)In 2012 Fidifarm launched a new product on the market of medicines – Sinalerg (desloratadine) and placed iton the B-list of the Croatian Health Insurance Institute (HZZO) where it is already present with oneprescription medicine (Purisan granules). In 2012 Fidifarm was present on the market with 7 non-prescriptionmedicines (C 1000 effervescent tablets, Ulcodyn effervescent tablets a 10 and a 20, Fibralgin 500 mg tablets,Fibralgin syrup, Fibralgin C effervescent tablets, Fidiketozol shampoo and Fidiprofen 200 mg effervescenttablets).Other activitiesThe year 2012 was marked by full implementation of the new business information system (ERP Diglas) of theSBU Pharma and Personal Care under which the processes of demand planning, procurement of sourcematerials, primary and secondary packaging, office supplies, small inventory, finished products and tradegoods, as well as of shipping goods to distributors in foreign markets were integrated into a singleorganisational unit. In 2012 the wholesale pharmacy continued to provide its overall logistics support in theCroatian market in cooperation with its business partner Medika, rendering the Company more competitive in26