ATLANTIC GRUPA d.d.

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STRATEGIC DISTRIBUTION UNIT CROATIAWith its Strategic Distribution Unit Croatia (SDU Croatia), Atlantic Grupa is the leading distributor of highqualityconsumer goods with leading regional and global brands. The primary activity is to distribute the entireproduct portfolio from own production and the product range of external principals in the Croatian market. Thisunit also includes operational brand management, logistics management as well as regional key clientmanagement.The SDU Croatia is characterised by a diverse range of producers with predominantly leading marketproducts, highly developed know-how in the fields of customer management, product category management,supply chain management and trade marketing, which is continuously adapted to market trends. Along withthe SDU Croatia’s present distribution portfolio, in 2012 a new brand of the manufacturer Sofidel was added inthe segment of tissue paper products. Through the business activities of the SDU Croatia, Atlantic Grupa is anauthorised distributor of the following renowned international brands: Wrigley Ferrero Duyvis Johnson&Johnson Reckitt Benckiser (Durex/Scholl) PG (Duracell) Lorenz Snack World (Lorenz / Bobi) Manner Schwartau Emco Qimiq Sofidel (Regina) Vivera Rauch Nestle (Nescafe) Red Bull One2Playas well as of the following brands from its own production programme: Argeta Barcaffe Bananica Cedevita Cockta Kalničke vode Donat Mg30
Multivita Melem Multipower Montana Plidenta Rosal Smoki Najlepše Željeetc.Of the listed brands, altogether nine brands from Atlantic Grupa’s distribution portfolio have the status ofSuperbrands, three of which are company’s own brands (Cedevita, Plidenta, Melem), and six are principals’brands (Wrigley, Ferrero, Nutella, Kinder, Johnson&Johnson, Duracell, Durex).The SDU Croatia’s business activities in 2012 were marked by increasing distribution and market shares ofproduct groups despite a significant decline in consumption volume in the majority of product categories,intense development of all distribution channels, particularly of the HoReCa channel, increasing the number ofdirect store delivery points, sales reorganisation during the summer season which resulted in improved supplyof points-of-sale and growth in sales, reorganisation of the Department for Operational Brand Managementand optimisation of the distribution portfolio.The SDU Croatia in 2012 generated sales revenues in the amount of HRK 876.8 million. This result is 1.3%lower in comparison with 2011 when sales revenues amounted to HRK 888.1 million.STRATEGIC DISTRIBUTION UNIT SLOVENIA, SERBIA, MACEDONIAThrough the operations of the Strategic Distribution Unit Slovenia, Serbia and Macedonia (SDU SSM), AtlanticGrupa operates as the leading distributor of high-quality consumer goods with leading regional and globalbrands. The primary activity of SDU SSM is to distribute the entire product portfolio from own production andthe assortment of external principals in Slovenia, Serbia and Macedonia. In 2012, the SDU Slovenia, Serbiaand Macedonia recorded sales revenues in the amount of HRK 1,930.4 million, which is a 2.9% increasecompared to 2011.SLOVENIAN MARKETThe SDU SSM has in the course of 2012 affirmed itself as the leading distributor of high-quality consumergoods in Slovenia. In order to facilitate business operations and adjustment to ever-growing market demands,the SDU in 2012 carried out the implementation of new information technologies - such as SAP and advanceddistribution monitoring systems via mobile devices – into its system, which significantly contributed to the31
Page 5: Atlantic Grupa shares had a turnove
Page 8: In line with the new business organ
Page 12 and 13: The Management Board of the Company
Page 14 and 15: - confidentiality clause - board me
Page 16 and 17: BUSINESS OVERVIEW 2012STRATEGIC BUS
Page 18 and 19: Kalnik springsThe most significant
Page 20 and 21: STRATEGIC BUSINESS UNIT COFFEEAtlan
Page 22 and 23: ArgetaArgeta is the top product amo
Page 24 and 25: In 2012, the SBU Pharma and Persona
Page 26 and 27: 2012 these two products had a 3% ma
Page 28 and 29: MultivitaIn 2012 the brand Multivit
Page 32 and 33: development of customer and supplie
Page 34 and 35: MACEDONIAN MARKETThe SDU SSM has in
Page 36 and 37: FINANCIAL OVERVIEWExtract from the
Page 38 and 39: The quality of Atlantic Grupa’s b
Page 40 and 41: own products. This double represent
Page 42 and 43: negative effect of the termination
Page 44 and 45: Cedevita brand, (iii) the savoury s
Page 46 and 47: SALES PROFILE BY PRODUCT CATEGORY O
Page 48 and 49: translated to their EUR value.The g
Page 50 and 51: OPERATING PROFITABILITY OF STRATEGI
Page 52 and 53: 1. The most significant item of equ
Page 54 and 55: OUTLOOK FOR 2013MANAGEMENT’S VIEW
Page 56 and 57: OVERVIEW OF FINANCIAL INDICATORS(In
Page 58 and 59: In 2012 Atlantic Grupa also confirm
Page 60 and 61: established at the level of the ent
Page 62 and 63: The company’s involvement in enco
Page 64 and 65: VALUE DAYAt the beginning of June w
Page 66 and 67: ECOLOGY AND SUSTAINABLE DEVELOPMENT
Page 68 and 69: QUALITY ASSURANCEQUALITY CONTROLFro
Page 70 and 71: The system approach is based on the
Page 72 and 73: BUSINESS RISK FACTORSBUSINESS ENVIR
Page 74 and 75: on global markets, weather conditio
Page 76 and 77: BUSINESS RISKBusiness risk refers t
Page 78 and 79: EQUITY SECURITIES RISKThe Group is

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