Leisure boats - Arena Fritidsbåt

5 Industry value chain
The German leisure boat value chain includes the various processes that are involved in
producing the boats, starting with raw materials and ending with the delivered product.
The German production of leisure boat depends on boat international and domestic
suppliers. Domestic production and supply industry were covered in chapter 4. We have
not been able to identify German companies acting as or using contractual manufacturer
as in Finland.
With regards to distribution, the large domestic producers have normally distributed their
boats via their importers, dealers and retailers (see Case 1), whereas the smaller boat
builders have direct contact with their end-customers (see Case 2). Imported boats seem
largely to be distributed via a European, national or a regional dealer who sells directly to
the end-users or indirectly via retailers (e.g. a ship yard or marina). HanseYacht is using
a new approach by which their low cost sailboat Varianta is sold via internet and has
opened a customer center in Greifswald in which they will sell directly to end-users in the
region.
CASE 1 – Bavaria Yachtbau (source; www.bavaria-yachtbau.com/)
Since 1978, Bavaria Yachtbau has manufactured more than 30 000 yachts and exported
over 85%. The production is currently split into 60% sailing yachts and 40% motorboats.
The shipyard employs approximately 650 workers and produces about 3 500 yachts
annually, ranging from 28 to 55 feet. Both yachts and furniture are produced by the
means of assembly lines, software and high-precision robots in combination with human
resources. Bavaria Yachtbau have or do cooperates with various international renowned
supplier and design agencies including Volvo Penta (engines), Elvstrom Sails, Lewmar
(anchors, winches, deck hatches etc), Rutgerson (deck and sail hardware) and Waeco.
Bavaria Yachtbau developed its previous Cruiser and motorboat line with J&J Design.
Since 2008 has Bavaria Yachtbau worked with Farr Yacht Design and BMW Group
Designworks USA, a subsidiary of the BMW Group.
Bavaria Yachtbau boats are sold by authorized trade partners only and boats are purely
produced by order from the customer via a dealer in Germany or on the international
market. They have not licensed out any production to other countries.
INBDP 2010 Leisure boats Germany 22