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1 Introduction<br />
<strong>Arena</strong> Fritidsbåt is a 3 year project (2009 – 2011), giving the leisure boat sector and<br />
individual companies possibilities to increase their competitiveness through active<br />
participation in the arena. All the arena members are players involved in value chains<br />
focused on leisure boat production.<br />
<strong>Arena</strong> Fritidsbåt has ordered an INBDP on leisure <strong>boats</strong> from Innovation Norway in<br />
Finland, Germany, France, Spain and Turkey. This INBDP has started with Finland and<br />
will now give the Norwegian leisure boat industry facts and knowledge about Germany,<br />
France, Spain and Turkey.<br />
1.1 Background<br />
Carl Christian Röstad from <strong>Arena</strong> Fritidsbåt, Johannes Skaar from Innovation Norway in<br />
Oslo and Anna Salmensaari from IN-Helsinki have since Röstad’s visit to Tekes in Finland<br />
in February 2009, discussed the prerequisites and details of an INBDP within the leisure<br />
boat sector. The discussion evoked into this project.<br />
1.2 Goal<br />
The objective of this report is to give <strong>Arena</strong> Fritidsbåt and the target group, the<br />
Norwegian leisure boat industry, information about the German leisure boat market in<br />
order to enable cooperation in the years to follow. Another goal for the Norwegian leisure<br />
boat industry is to find new markets, new niches and new possibilities. The findings of<br />
the report will be presented to the <strong>Arena</strong> Fritidsbåt management team, the branch<br />
organization Norboat and all the arena members in November 2010.<br />
1.3 Definition<br />
<strong>Leisure</strong> <strong>boats</strong> is defined as “any floating device that is designed for and capable of<br />
moving in water with a maximum length of up to 24 meters, and to be used outside<br />
commercial activities”. This is based on the Norwegian legislation “LOV 1998-06-26 nr<br />
47: Lov om fritids- og småbåter”.<br />
The definition is almost in line with The European Commission and the EU's commitment<br />
to maritime industries stating that “The recreational craft sector covers <strong>boats</strong> of 2.5 to 24<br />
m hull length intended for leisure or sport”. As we can see <strong>boats</strong> smaller than 2.5 meter<br />
are not covered by this definition. The European Commission definition corresponds to<br />
the German “sportsboote” (Sportboote 94/25/EG). However, when reading into German<br />
statistics and magazines, the terms “yacht” is commonly used, thus it might also cover<br />
<strong>boats</strong> larger than 24 meter.<br />
1.4 Methodology and comments<br />
This study has been undertaken partly has a desk study, and partly by talking to relevant<br />
experts in the leisure boat market.<br />
The main resources referred to in the study are statistics and publications from Eurostat<br />
(Statistical database from the European Commission), Destatis (Federal Statistical office<br />
in Germany), Statista (commercial German statistical database), FVSF (Nonprofit reseach<br />
organization for Sport and leisure boat industry, Forschungsvereinigung für die Sport-<br />
INBDP 2010 <strong>Leisure</strong> <strong>boats</strong> Germany 6