Leisure boats - Arena FritidsbÃ¥t

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information system for water sports in Germany, Scandinavia and the Netherlands. The WTG 19 includes interactive maps and water area information, as well as a trade directory of water sports market. As an example, the south west area of Berlin is illustrated in Figure 14. Marinas are indicated in green circle with an anchor, locks in orange circle and fuel station in blue circle. Figure 14. Interactive map over Berlin area Source: www.toernplaner.net 19 Available at http://www.toernplaner.net/ INBDP 2010 Leisure boats Germany 34
9 Outlook and trends 9.1 Industry trends Bavaria Yachtbau and HanseYacth are examples of the modernisation and industrialisation in the German leisure boat industry. This started several years ago, and the economic down turn has forced further restructuring and consolidation. The private equity firms behind Bavaria Yachtbau have restructured the debt and HanseYachts has used the crisis to extend its portfolio with the German sailboat brand Dehler (2009). When reading into the country report on Germany in IBI (April – May, 2010) and the Economic Situation report from BVWW (2010), both from the early summer of 2010, actors in the German leisure boat industry seem to agree that the industry has hit the bottom and that they are more optimistic about the future. The most recent DBSV member “Konjunktur barometer” (August 2010) confirms that the outlook is somewhat better than last years (figure in parentheses). 30.1 % of the members believe in growth, with the supply industry in front (54.1 %). The members are more optimistic with regards to the domestic market than to the export market. The members point to new contracts (47.9%), personnel (23%), liquidity (21.9%) and area/location (7.3%) as the most important factors for future growth (DBSV, 2010). BVWW (2010) advocates horizontal integration and being a “one-stop”-shop for retail, service and maintenance companies, and we can already see some effects of this in which marinas extend their service offer (e.g. wireless internet, storage, shopping facilities), and thereby minimize their risk, utilizing the resources efficiently and increasing customer satisfaction. 9.2 Consumer trends Industrialization of the leisure boat industry has brought an improvement in the priceperformance ratio for the past years, and the financial crisis has probably made consumers even more price conscious. Smaller and cheaper boats seem to be in great demand. HanseYachts Ltd introduced a low-cost Dehler Varianta, a sailboat of 5.5 meter costing less than 10 000 Euro. 20 Bavaria Yachtbau will also focus on the development of other SPORT models in the segment of small to medium sized motorboats 21 and have introduced the Bavaria Cruiser 32 to meet the family segment. 22 20 Read more about the Varianta at Seilas.no. http://www.seilas.no/wip4/detail.epl?id=459263 21 “Success of SPORT range drives new model push at BAVARIA”, http://www.bavaria-yachtbau.com/en/motorboats.html 22 http://www.boot.de/cipp/md_boot/custom/pub/content,oid,25061/lang,1/ticket,g_u_e_s_t/local_lang,1/~/Bav aria_Cruiser_32_-_Ideal_f%C3%BCr_Familien%3C_01.10%3E.html INBDP 2010 Leisure boats Germany 35
Page 1 and 2: INBDP - Arena Fritidsbåt Leisure b
Page 3 and 4: Table of contents: 1 INTRODUCTION .
Page 5 and 6: 10.10 SKIPPERS LICENSE.............
Page 7 and 8: und Freizeitschifffahrt e.V.) 1 and
Page 9 and 10: Figure 1 Average temperature (left)
Page 11 and 12: Specification Germany (in 1000) For
Page 13 and 14: The table below includes the German
Page 15 and 16: 4.2 Company turn over When looking
Page 17 and 18: Table 8. Top 10 target countries fo
Page 19 and 20: Figure 6 Greenline Hybrid with VW e
Page 21 and 22: 4.9 Branch organizations German Nam
Page 23 and 24: Supplier X Supplier Y Supplier A Su
Page 25 and 26: to 2007, 7 500 used and 2 100 new s
Page 27 and 28: US 14 2 % 232 Slovakia 6 2 % 530 Vi
Page 29 and 30: 7 Consumer preferences 7.1 General
Page 31 and 32: Table 13. Top 10 Brands sold on the
Page 33: 8 Infrastructure 8.1 Prerequisites
Page 37 and 38: 9.3 Infrastructure trends Various i
Page 39 and 40: 10 Regulation & legislation 10.1 EU
Page 41 and 42: egister. All boats must be marked o
Page 43 and 44: Craft license for open sea (Sportse
Page 45 and 46: 11 Research & development 11.1 Rese
Page 47 and 48: 12 Links 12.1 Magazines Germany has
Page 49 and 50: 13 Summary An international leisure
Page 51 and 52: “advanced” in Germany than in o
Page 53 and 54: DMYV (2010); Deutscher Motoryachtve
Page 55 and 56: SPORT-BOOT-CENTER WOHLER GmbH & Co.

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