Leisure boats - Arena FritidsbÃ¥t

More documents

Recommendations

Info

• http://www.netboat.de/ • http://www.boote-zu-verkaufen.de/de/ • http://www.motorbootmatch.de/ • http://www.boote.de/ Magazines and newpapers • Boote: Separate “Boote Markt” section in the magazine • Bootshandel; Separate “Boots Markt” section in the magazine 12.3 Help on choosing the right boat The magazines, boat shows as well as internet sites test new models and give the boat users help on choosing the right boat, equipment, motors etc. One example is the website: http://www.bootstest24.de/ For example has BVWW published a brochure “Informationen zum Bootskauf” 30 . 12.4 Boat Show and Fairs There is a range of small and large boat fairs in Germany. The trade shows play an important role in product marketing in Germany. The largest fair is BOOT in Düsseldorf. Exhibiting at fairs can bring direct sales, provide insights on trends and developments, build contact to distributors, as well as an inexpensive way to test the consumer interest. There are a number of regional boat shows and events, but some of the larger trade fairs in Germany are; Fair Next date Visitors 2009 Boot Düsseldorf - international boat show, held annually in Düsseldorf Hanseboot - International Boat Show held annually in Hamburg Interboot - International water sport exhibition held annually in Friedrichshafen SMM – Shipbuilding, Machinery & Marine Technology, International Trade Fair Hamburg 22.01.2011 – 30.01.2011 29.10.2011 – 06.11.2011 17.09.2011 – 25.09.2011 04.09.2012 – 07.09.2012 Source: Trade Fair database http://www.auma.de 230 786 (15 % professionals) 87 973 (15 % professionals) 93 800 (7 % professionals) 53 006 (91 % professionals) Exhibitors 2009 1 577 INBDP 2010 Leisure boats Germany 48 656 512 1 968 30 This can be downloaded from http://www.bvww.org/index.php?id=92&L=jesjqpracucib (in German)
13 Summary An international leisure boat industry The German recreational boat industry also includes producers of leisure boat and mega yacht, as well as producers of components, equipment and semi-products, some which originally steam from the automobile, shipping and aviation industry. In total 40-60 companies produce leisure boat and around 85 % of production is exported. The country has long history for both custom-made and serial-production of sailboats, whereas motorboat production has increased over the past decade. HanseYachts and Bavaria Yachtbau are by far the largest producers, but quite a few small or micro sized boat builders offer engineering competence and individuality. Between 2000 and 2008, total value of export of sailboats grew from 118 million to 240 million Euros, whereas total value of export of motorboats grew from 68 million to 220 million Euros. Exports of motor and sailboats were down around 60 % in the first half of 2009 compared to the first half of 2008. In 2010, the industry seems to have a moderate positive outlook on the future. A water sport market with a annual retail turn over of 1.7 billion Euro Germany has more than 6 million people active within the water sports (diving, leisure boats, water ski etc). The total retail turn-over in the water sport market in Germany is approximately 1.7 billion Euros a year. Figure: Retail turn over in the German water sport market in 2008 (in Billion Euro, % share of total water sport market) Used boats 334 19 % New boats 229 12 % Equipment 199 11 % Diving 63 3 % Surfing 45 2 % Private leisure boat park of 500 000 boats Charter 135 7 % Services 163 9 % Marina 152 8 % Maintenance, rep. 243 13 % Fuel and lubricants 275 16 % The private leisure boat park is estimated to some 500 000 boats, excluding boats like canoes, kayaks and inflatable’s. Boats used for charter, by unions and for practical matters (e.g. police, marinas) are neither included. The total number of people enjoying leisure boats is estimated to 1.8 million people when including boat crew and chartered boats. About 60 % of the 500 000 boats are motorized, and most boats in Germany are of medium size. INBDP 2010 Leisure boats Germany 49
Page 1 and 2: INBDP - Arena Fritidsbåt Leisure b
Page 3 and 4: Table of contents: 1 INTRODUCTION .
Page 5 and 6: 10.10 SKIPPERS LICENSE.............
Page 7 and 8: und Freizeitschifffahrt e.V.) 1 and
Page 9 and 10: Figure 1 Average temperature (left)
Page 11 and 12: Specification Germany (in 1000) For
Page 13 and 14: The table below includes the German
Page 15 and 16: 4.2 Company turn over When looking
Page 17 and 18: Table 8. Top 10 target countries fo
Page 19 and 20: Figure 6 Greenline Hybrid with VW e
Page 21 and 22: 4.9 Branch organizations German Nam
Page 23 and 24: Supplier X Supplier Y Supplier A Su
Page 25 and 26: to 2007, 7 500 used and 2 100 new s
Page 27 and 28: US 14 2 % 232 Slovakia 6 2 % 530 Vi
Page 29 and 30: 7 Consumer preferences 7.1 General
Page 31 and 32: Table 13. Top 10 Brands sold on the
Page 33 and 34: 8 Infrastructure 8.1 Prerequisites
Page 35 and 36: 9 Outlook and trends 9.1 Industry t
Page 37 and 38: 9.3 Infrastructure trends Various i
Page 39 and 40: 10 Regulation & legislation 10.1 EU
Page 41 and 42: egister. All boats must be marked o
Page 43 and 44: Craft license for open sea (Sportse
Page 45 and 46: 11 Research & development 11.1 Rese
Page 47: 12 Links 12.1 Magazines Germany has
Page 51 and 52: “advanced” in Germany than in o
Page 53 and 54: DMYV (2010); Deutscher Motoryachtve
Page 55 and 56: SPORT-BOOT-CENTER WOHLER GmbH & Co.

Leisure boats - Arena FritidsbÃ¥t

Create successful ePaper yourself

Delete template?

Save as template?