Leisure boats - Arena FritidsbÃ¥t

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6.6 The size of used leisure boat market The German used boat market is larger than the new boat market in terms of turn over, but has fallen about 21.5 % in 2009 compared to 2008 (Figure 8). According to an industry study from IBI (April – May, 2010), the number of used boats on the second hand market is growing, not only due to the financial crisis and influx of charter boats, but also due to the demographic changes, as a large group of boat owners go into pension and sell their boat. “Prices for small-to-medium sized boats on the second hand market have dropped on average by around 25 %, whilst for larger models over 12 m, have dropped more like 35 % for larger boats (over 12 meter)” Jürgen Tracht from BVWW said to International Boat Industry in August 2010 (IBI September – August 2010). One can expect that even if the sales picks up as the economy improve, the demographic development will continue to affect the second hand market. 6.7 End-user organizations There are a large number of end-user or consumer organizations in Germany. Local organizations are often members of a state organization which again is a member a national (federal) umbrella organization. The web pages of the national umbrella organizations often include a database or lists of member organizations. Table 12. The largest umbrella organizations in Germany Name Type Deutsche Kanu- Umbrella organization for canoe organization, with a total of Verband 114.000 members from 1300 organizations Deutscher motor yacht verband Verband Deutscher Sporttaucher Deutscher Segelverband Deutscher Ruderverband ADAC (Allgemeiner Deutscher Automobil- Club e.V.) Umbrella organization for motorboats organization, with totally 120 000 members from various organizations Umbrella organization for more than 950 diving organizations in Germany (diving, dive centers, dive schools etc) Umbrella organization for Sailing and surf clubs Umbrella organization for organizations for rowing clubs Germany's and Europe's largest automobile club, with more than 17 million members in June 2010. Offer products and services for boat owners and others within water sports. INBDP 2010 Leisure boats Germany 28
7 Consumer preferences 7.1 General consumer behavior Germany is a market of 82 million people with their own needs, culture, desires and ability to pay. There is no “typical” German consumer, but one often hears that German consumers are rather conservative and interested in technical equipments, and that safety and quality are important. With budget retailers present in most consumer markets, the price/performance ratio (“Preis-Leistungs-Verhältnis”) seems to be the buzz word. Despite a modest average income growth, Germany has many wealthy consumers demanding up to date technology and the right brand. After a slow start, e-commerce experiences an annual growth of 14 % (gfk group, 2010). Internet is not only used as a sales channel, but is an extremely important source of information, price comparisons, and market communication. German household spend a about on third of their income of housing, water and electricity, but figures will vary over time. Whereas the consumer price index has remained relatively stable over the past years, energy prices are very volatile. Figure 12. Consumption expenditures of German households in 2005 and consumer price index up until March 2010 Source; Destatis (2010) 7.2 The German boat owner In the studies on the German boat market, the FVSF (2008) found that about 2 % of the male adult (30-85 year) population has their own boat, and that the majority of boat owners have a net household income of more than 3 000. Average age of boat owner is 56, but more that than 50 % of the skippers were under the age of 30 when they bought their first boat. The average German boat owner has 3 boats during its lifetime. The boat owners are relatively “loyal” to the sport and rarely abandon this leisure activity before the “age of retirement”. Motorboat owners rarely migrate to sailboats, but owners of open motorboats as well as owners of sailboats often migrate to motor yachts when they get older. Common for all boat types, is the relatively sharp decline after the age of 75 (FVSF, 2008). INBDP 2010 Leisure boats Germany 29
Page 1 and 2: INBDP - Arena Fritidsbåt Leisure b
Page 3 and 4: Table of contents: 1 INTRODUCTION .
Page 5 and 6: 10.10 SKIPPERS LICENSE.............
Page 7 and 8: und Freizeitschifffahrt e.V.) 1 and
Page 9 and 10: Figure 1 Average temperature (left)
Page 11 and 12: Specification Germany (in 1000) For
Page 13 and 14: The table below includes the German
Page 15 and 16: 4.2 Company turn over When looking
Page 17 and 18: Table 8. Top 10 target countries fo
Page 19 and 20: Figure 6 Greenline Hybrid with VW e
Page 21 and 22: 4.9 Branch organizations German Nam
Page 23 and 24: Supplier X Supplier Y Supplier A Su
Page 25 and 26: to 2007, 7 500 used and 2 100 new s
Page 27: US 14 2 % 232 Slovakia 6 2 % 530 Vi
Page 31 and 32: Table 13. Top 10 Brands sold on the
Page 33 and 34: 8 Infrastructure 8.1 Prerequisites
Page 35 and 36: 9 Outlook and trends 9.1 Industry t
Page 37 and 38: 9.3 Infrastructure trends Various i
Page 39 and 40: 10 Regulation & legislation 10.1 EU
Page 41 and 42: egister. All boats must be marked o
Page 43 and 44: Craft license for open sea (Sportse
Page 45 and 46: 11 Research & development 11.1 Rese
Page 47 and 48: 12 Links 12.1 Magazines Germany has
Page 49 and 50: 13 Summary An international leisure
Page 51 and 52: “advanced” in Germany than in o
Page 53 and 54: DMYV (2010); Deutscher Motoryachtve
Page 55 and 56: SPORT-BOOT-CENTER WOHLER GmbH & Co.

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