I th<strong>in</strong>k European sports are based on a lot <strong>of</strong> voluntary work. It’s a part <strong>of</strong> society <strong>and</strong> a socialpattern <strong>in</strong> a way. In many places, <strong>in</strong> North American it is more based on schools <strong>and</strong>enterta<strong>in</strong>ment <strong>in</strong> a way … <strong>the</strong> background <strong>and</strong> development <strong>of</strong> sports is different … Atalented player is not identified by a pr<strong>of</strong>essional clubs. He or she is identified by a volunteersomewhere or <strong>in</strong> a school somewhere, <strong>and</strong> <strong>the</strong>y are picked by <strong>the</strong> clubs when <strong>the</strong>y come to acerta<strong>in</strong> level <strong>of</strong> education … <strong>in</strong> all <strong>the</strong>se earlier parts <strong>the</strong>re has been a club, or school, or adistrict or a football association <strong>in</strong>volved. And <strong>the</strong>re is an obligation <strong>in</strong> my op<strong>in</strong>ion for <strong>the</strong>pr<strong>of</strong>essional side to distribute wealth to <strong>the</strong> o<strong>the</strong>r part <strong>of</strong> <strong>the</strong> family or <strong>the</strong> pyramid (Lars-Christer Olsson, chief executive, <strong>UEFA</strong>, personal <strong>in</strong>terview, 16th November 2004).In <strong>the</strong> golden jubilee history <strong>of</strong> <strong>UEFA</strong> it is argued that ‘like <strong>the</strong> top <strong>of</strong> a tree, football – <strong>and</strong> not justtop class football – can only flourish if it is healthy from <strong>the</strong> roots to <strong>the</strong> tip <strong>and</strong> it is cared for <strong>and</strong>nurtured accord<strong>in</strong>gly’ (Jenni, 2004: 366). Similarly:Solidarity is one <strong>of</strong> <strong>the</strong> central pillars <strong>of</strong> <strong>UEFA</strong>’s work. We deploy a number <strong>of</strong> mechanismsto ensure that football’s f<strong>in</strong>ancial rewards are shared among Europe’s national associations,leagues <strong>and</strong> clubs, right through to <strong>the</strong> grassroots level. One important means <strong>of</strong> solidarity is<strong>the</strong> <strong>UEFA</strong> Champions League, <strong>the</strong> p<strong>in</strong>nacle <strong>of</strong> club football <strong>in</strong> Europe. At this level <strong>the</strong>re isno doubt that football becomes a commercial activity as well as a sport but <strong>the</strong> TV <strong>and</strong>market<strong>in</strong>g success is a vital component <strong>in</strong> <strong>the</strong> solidarity mechanisms utilised by <strong>UEFA</strong>. It iscentral to our values that someth<strong>in</strong>g should always be given back from <strong>the</strong> top level (<strong>UEFA</strong>,2002: 10).Solidarity is manifested <strong>in</strong> a number <strong>of</strong> ways, but primarily <strong>in</strong> <strong>the</strong> development <strong>of</strong> its assistanceprogrammes <strong>and</strong> through redistribution between clubs across <strong>UEFA</strong>’s 52 members compet<strong>in</strong>g <strong>in</strong><strong>UEFA</strong> competitions. Accord<strong>in</strong>g to <strong>UEFA</strong>, monies diverted from its key commercial projects are <strong>of</strong>crucial value to <strong>the</strong> smaller member associations, which ‘allows <strong>the</strong>m to function <strong>and</strong> to <strong>in</strong>vest <strong>in</strong><strong>the</strong> grassroots, which would o<strong>the</strong>rwise be impossible’ (<strong>UEFA</strong>, 2002: 12). To achieve this <strong>UEFA</strong>organises, <strong>in</strong> partnership with national associations, three assistance programmes. The HatTrickprogramme, runn<strong>in</strong>g until 2008 with a budget <strong>of</strong> 400 million Swiss francs, <strong>of</strong>fers assistance to <strong>the</strong>national associations <strong>of</strong> Europe (replac<strong>in</strong>g projects such as <strong>the</strong> East European Assistance Bureau<strong>and</strong> Kiosk programmes), <strong>the</strong> Meridian Project is a co-operative venture with <strong>the</strong> ConfédérationAfrica<strong>in</strong>e de Football (CAF). <strong>UEFA</strong> also has a charity portfolio.The Champions League has been a key development <strong>in</strong> <strong>UEFA</strong>’s ability to promote‘solidarity’. This occurs both <strong>in</strong> <strong>the</strong> way <strong>the</strong> organisation distributes <strong>in</strong>come to its compet<strong>in</strong>g clubs(enabled through <strong>UEFA</strong>’s central market<strong>in</strong>g <strong>of</strong> <strong>the</strong> organisation), <strong>and</strong> also through <strong>the</strong> paymentsmade to non-compet<strong>in</strong>g clubs. Besides <strong>in</strong>come paid out to <strong>the</strong> compet<strong>in</strong>g clubs, revenue generated<strong>in</strong> <strong>the</strong> 2003-04 season was distributed <strong>in</strong> four different ways: 65.4 million Swiss francs rema<strong>in</strong>edwith <strong>UEFA</strong> to fund its activities such as <strong>the</strong> costs <strong>of</strong> referee<strong>in</strong>g; 52.4 million Swiss francs was givento associations <strong>and</strong> leagues to be given to medium <strong>and</strong> small sized clubs for youth development;23.7 million was set aside for ‘parachute payments’ to clubs knocked out at <strong>the</strong> early stages <strong>of</strong> <strong>the</strong><strong>UEFA</strong> Cup <strong>and</strong> Champions League; <strong>and</strong> 20.5 million Swiss francs paid to member associations,with 15.6 million <strong>of</strong> that to promote football <strong>in</strong> <strong>the</strong>ir respective countries (<strong>UEFA</strong> <strong>and</strong> TEAM, 2004:32). Accord<strong>in</strong>g to <strong>UEFA</strong>:It is central to <strong>the</strong> <strong>UEFA</strong> philosophy that someth<strong>in</strong>g should always be given back from <strong>the</strong> toplevel, to help develop football from <strong>the</strong> ‘grass roots’ upwards. The <strong>UEFA</strong> philosophy meansthat clubs from <strong>the</strong> small <strong>and</strong> less wealthy countries should always have <strong>the</strong> chance to playaga<strong>in</strong>st <strong>the</strong> biggest <strong>and</strong> <strong>the</strong> best. Thus, <strong>UEFA</strong> policy is <strong>in</strong>clusive <strong>and</strong> not exclusive. Truecompetition is about excitement <strong>and</strong> uncerta<strong>in</strong>ty <strong>and</strong>, above all, <strong>the</strong> chance for <strong>the</strong> weak aswell as <strong>the</strong> strong to follow <strong>the</strong>ir dreams. For <strong>the</strong>se reasons <strong>the</strong> <strong>UEFA</strong> Champions League isfounded upon a clear pr<strong>in</strong>ciple <strong>of</strong> f<strong>in</strong>ancial solidarity” (<strong>UEFA</strong>, 1998: 5).14
Chapter 2.The organisational structure <strong>of</strong> <strong>UEFA</strong>Through assessment <strong>of</strong> <strong>UEFA</strong>’s structures <strong>in</strong> <strong>the</strong> context <strong>of</strong> changes to <strong>the</strong> environment <strong>and</strong>stakeholder network, we can ga<strong>in</strong> an underst<strong>and</strong><strong>in</strong>g <strong>of</strong> some <strong>of</strong> <strong>the</strong> challenges fac<strong>in</strong>g <strong>the</strong>organisation at <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong> <strong>the</strong> 21 st century. As Sugden <strong>and</strong> Toml<strong>in</strong>son have written <strong>in</strong> relationto FIFA (1998), whilst <strong>the</strong> statutory framework cannot shed sole light on <strong>the</strong> loci <strong>of</strong> power – <strong>the</strong><strong>in</strong>fluence <strong>of</strong> personalities <strong>and</strong> <strong>in</strong>terests, <strong>and</strong> <strong>the</strong> realities <strong>of</strong> human behaviour are, clearly,considerable – nor can we fully appreciate <strong>the</strong> dom<strong>in</strong>ant issues <strong>and</strong> pressure po<strong>in</strong>ts on <strong>UEFA</strong>, <strong>and</strong>its capacity to govern effectively, without reference to <strong>the</strong> framework <strong>in</strong> which it operates.Whilst <strong>the</strong> European model <strong>of</strong> football is based on a relatively coherent logic, <strong>and</strong> verticalhierarchy, with<strong>in</strong> that framework is a complex multi-dimensional milieu, an array <strong>of</strong> organisations,entities <strong>and</strong> <strong>in</strong>dividuals with frequently diverg<strong>in</strong>g <strong>in</strong>terests. The overall framework itself is simpleenough, but <strong>the</strong> position <strong>of</strong> <strong>the</strong>se organisations <strong>and</strong> <strong>in</strong>terests with<strong>in</strong> this framework is hotly debated.It is those debates that will affect <strong>the</strong> future direction <strong>of</strong> European football, <strong>and</strong> it is those debatesthat <strong>UEFA</strong> must recognise <strong>in</strong> relation to its organisational structure. Analysis <strong>of</strong> <strong>the</strong> governancestructure <strong>of</strong> <strong>UEFA</strong> <strong>and</strong> <strong>the</strong> governance <strong>of</strong> European football needs to consider a number <strong>of</strong> th<strong>in</strong>gs.These <strong>in</strong>clude <strong>the</strong> role <strong>and</strong> <strong>in</strong>fluence <strong>of</strong> stakeholders <strong>and</strong> <strong>the</strong>ir <strong>in</strong>tegration <strong>in</strong>to <strong>the</strong> currentorganisational framework; an underst<strong>and</strong><strong>in</strong>g <strong>of</strong> how governance <strong>and</strong> <strong>the</strong> <strong>in</strong>tegration <strong>of</strong> stakeholdersrelates to <strong>the</strong> susta<strong>in</strong>ability <strong>of</strong> <strong>the</strong> European model <strong>of</strong> sport, <strong>and</strong> its key aspects; <strong>and</strong> <strong>the</strong> importance<strong>of</strong> <strong>the</strong> management <strong>of</strong> change.i. The pre-em<strong>in</strong>ence <strong>of</strong> <strong>the</strong> national associationsOne can see <strong>the</strong> European model <strong>of</strong> sport embodied <strong>in</strong> <strong>the</strong> organisational structure <strong>and</strong> statutes <strong>of</strong><strong>UEFA</strong>. Like FIFA, 4 <strong>UEFA</strong> is an International Non-Governmental Organisation (INGO), based <strong>in</strong>Switzerl<strong>and</strong> <strong>and</strong> operat<strong>in</strong>g under Article 60 et seq <strong>of</strong> <strong>the</strong> Swiss Civil Code. The Code gives <strong>UEFA</strong>its legal status as an organisation under <strong>the</strong> follow<strong>in</strong>g remit: ‘Associations which have a political,religious, scientific, artistic, charitable, social or any o<strong>the</strong>r <strong>in</strong>dustrial object, acquire <strong>the</strong> status <strong>of</strong> aperson as soon as <strong>the</strong>y show by <strong>the</strong>ir constitution <strong>the</strong>ir <strong>in</strong>tention to have a corporate existence’(Swiss Civil Code, Article 60). The articles as laid out <strong>in</strong> <strong>the</strong> <strong>UEFA</strong> statutes shape <strong>the</strong> structuralform <strong>of</strong> <strong>UEFA</strong>. It is this structure, identified <strong>in</strong> figure 1, that fundamentally affects <strong>the</strong> organisation<strong>of</strong> football <strong>in</strong> Europe, <strong>the</strong> composition <strong>of</strong> competition, <strong>and</strong> critically <strong>the</strong> relationship <strong>and</strong> dynamicsbetween football’s various stakeholders. The statutes are <strong>the</strong>refore crucial to a thorough <strong>and</strong>perceptive underst<strong>and</strong><strong>in</strong>g <strong>of</strong> <strong>UEFA</strong>.S<strong>in</strong>ce <strong>the</strong> formation <strong>of</strong> <strong>UEFA</strong> on 15 th June 1954, half a century after FIFA, <strong>UEFA</strong>’smembership has been comprised solely <strong>of</strong> <strong>the</strong> national associations, ris<strong>in</strong>g from 30 at <strong>the</strong> birth <strong>of</strong><strong>the</strong> organisation to <strong>the</strong> current 52 national associations. The statutes state:Membership <strong>of</strong> <strong>UEFA</strong> is open to national football associations situated <strong>in</strong> <strong>the</strong> cont<strong>in</strong>ent <strong>of</strong>Europe, based <strong>in</strong> a country which is recognised by <strong>the</strong> United Nations as an <strong>in</strong>dependent state,<strong>and</strong> which are responsible for <strong>the</strong> organisation <strong>and</strong> implementation <strong>of</strong> football-related matters<strong>in</strong> <strong>the</strong> territory <strong>of</strong> <strong>the</strong>ir country. (<strong>UEFA</strong>, 2004b: article 5)That <strong>the</strong> membership <strong>of</strong> <strong>UEFA</strong> has only ever comprised <strong>the</strong> national associations has gone a longway to shap<strong>in</strong>g <strong>the</strong> nature <strong>of</strong> <strong>the</strong> organisation, its objectives, ethos <strong>and</strong> <strong>the</strong> wider trajectories <strong>of</strong>European football governance. Central to <strong>the</strong> exclusive membership <strong>of</strong> <strong>the</strong> <strong>UEFA</strong> is <strong>the</strong> notion thatit is only <strong>the</strong> national associations that can balance <strong>the</strong> wider <strong>in</strong>terests <strong>of</strong> <strong>the</strong> game – <strong>the</strong>grassroots/amateur game, as well as semi-pr<strong>of</strong>essional, pr<strong>of</strong>essional <strong>and</strong> elite game, technical <strong>and</strong>sport<strong>in</strong>g progress, <strong>and</strong> <strong>the</strong> breakdown between <strong>in</strong>ternational <strong>and</strong> club football:4 See Sugden, J. <strong>and</strong> Toml<strong>in</strong>son, A. (1998) FIFA <strong>and</strong> <strong>the</strong> Contest for World Football, Polity, Cambridge.15
- Page 1 and 2: ISSN: 1756-8811UEFA, Governance, an
- Page 3 and 4: ContentsAcknowledgementsIntroductio
- Page 5: AcknowledgementsThis project could
- Page 8 and 9: coming to play an increasingly infl
- Page 10 and 11: Section 1:Chapter 1.Theoretical per
- Page 12 and 13: So the ‘good governance’ of spo
- Page 14 and 15: Table 1: Theories of governanceTheo
- Page 16 and 17: the focal organisation will adopt a
- Page 18 and 19: different levels of the national ga
- Page 22 and 23: The clubs, as the common denominato
- Page 24 and 25: mechanisms: committees, expert pane
- Page 26 and 27: It is a far cry from the simple the
- Page 28 and 29: intention of formulating a continen
- Page 30 and 31: eceived from the sale of broadcasti
- Page 32 and 33: institutions of Europe. Much of the
- Page 34 and 35: 2001: 438). However, whilst noting
- Page 36 and 37: Beckham’s progress for Real Madri
- Page 38 and 39: which UEFA itself was one of number
- Page 40 and 41: Table 2: Champions League market po
- Page 42 and 43: opportunity provided by Media Partn
- Page 44 and 45: For Hecht, the surprise was the clu
- Page 46 and 47: competition (Hamil et al, 1999; Ham
- Page 48 and 49: So to cut off revenues from bigger
- Page 50 and 51: clubs in question, their different
- Page 52 and 53: organised. 20 Analysis has correctl
- Page 54 and 55: Radnedge, commenting on the role of
- Page 56 and 57: would resolve these problematic iss
- Page 58 and 59: for a programme which includes show
- Page 60 and 61: literature. It is the contention he
- Page 62 and 63: Section 3:The stakeholder challenge
- Page 64 and 65: coalition there are ‘maximalists
- Page 66 and 67: League, rather than being drawn ent
- Page 68 and 69: egulatory authorities will take the
- Page 70 and 71:
iii. The ‘specificity’ of sport
- Page 72 and 73:
worry very greatly that once it’s
- Page 74 and 75:
consideration for the ‘specificit
- Page 76 and 77:
and should be extended. The startin
- Page 78 and 79:
The governing bodies’ failure to
- Page 80 and 81:
in 2000 and this is reflected in th
- Page 82 and 83:
up whether it’s a meaningful prop
- Page 84 and 85:
Europe, other scenarios can be envi
- Page 86 and 87:
possibility of breakaway competitio
- Page 88 and 89:
With regard to the governance of UE
- Page 90 and 91:
Will’s contention that policy has
- Page 92 and 93:
management. The strength of this re
- Page 94 and 95:
exclusively consultative rather tha
- Page 96 and 97:
iv. The elite clubs and the G14When
- Page 98 and 99:
structure of the International Foot
- Page 100 and 101:
A lot of people think G14 is a supe
- Page 102 and 103:
at the same time, the truism that c
- Page 104 and 105:
to build on it. In the three years,
- Page 106 and 107:
the homegrown players … you hear
- Page 108 and 109:
It is very important for profession
- Page 110 and 111:
Thus it may be that co-operation wi
- Page 112 and 113:
domestic football to influence the
- Page 114 and 115:
with a four year maximum term (Darb
- Page 116 and 117:
articulated elsewhere (Sugden and T
- Page 118 and 119:
UEFA’s day-to-day involvement in
- Page 120 and 121:
good, I think it will be a hugely s
- Page 122 and 123:
diverging from those of a different
- Page 124 and 125:
It is likely that these bodies will
- Page 126 and 127:
The corporatisation of UEFA structu
- Page 128 and 129:
Chapter 7.UEFA and the structure of
- Page 130 and 131:
pressure. According to Moorhouse:
- Page 132 and 133:
Either way, the primacy of the nati
- Page 134 and 135:
extend beyond unpredictability. It
- Page 136 and 137:
iii. A two-tier Europe? Standards v
- Page 138 and 139:
problem with the present system was
- Page 140 and 141:
would be delighted by the demotion.
- Page 142 and 143:
football, and their role in the ove
- Page 144 and 145:
in European football. Does European
- Page 146 and 147:
the necessary connection of the sta
- Page 148 and 149:
Super Cup should have a role in dec
- Page 150 and 151:
ii. A two-pillared UEFA? The nation
- Page 152 and 153:
an association level so you don’t
- Page 154 and 155:
football they do not adequately rep
- Page 156 and 157:
therefore have a greater say in cal
- Page 158 and 159:
merits, there are also implicit dan
- Page 160 and 161:
protect the rights of less affluent
- Page 162 and 163:
elative input of the executive comm
- Page 164 and 165:
levels - thus ensuring solidarity a
- Page 166 and 167:
ii. Regulating the clubs: UEFA Club
- Page 168 and 169:
‘European financial control commi
- Page 170 and 171:
maximise the impact of this regulat
- Page 172 and 173:
The growth of UEFA has posed new pr
- Page 174 and 175:
Using this control of competition a
- Page 176 and 177:
Appendix 2:UEFA Champions League re
- Page 178 and 179:
Appendix 4:Club Competitions Commit
- Page 180 and 181:
6. The UEFA secretariat shall be re
- Page 182 and 183:
• to gather and exchange informat
- Page 184 and 185:
BibliographyAgnew, P. (2005), ‘Dr
- Page 186 and 187:
The Combined Code on Corporate Gove
- Page 188 and 189:
Galaskiewicz, J. and Wasserman, S.
- Page 190 and 191:
Kurth, T. (2004), ‘Message from T
- Page 192 and 193:
Pierre, J. and Peters, B. G. (2000)
- Page 194 and 195:
UEFA (2003c) Creating a Better Futu
- Page 196 and 197:
Reding, V. (2002) ‘Sport and Tele