10.07.2015 Views

UEFA, Governance, and the Control of Club Competition in ...

UEFA, Governance, and the Control of Club Competition in ...

UEFA, Governance, and the Control of Club Competition in ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Section 2:Chapter 3.European football <strong>in</strong> transitionThe commercialisation <strong>of</strong> European football: <strong>the</strong> pyramid under pressureThe governance <strong>of</strong> European football operates <strong>in</strong> a multi-layered, multidimensional, multiorganisationalenvironment. <strong>UEFA</strong>’s relationship with<strong>in</strong> <strong>the</strong> structures <strong>of</strong> football is complexenough before one beg<strong>in</strong>s to consider <strong>the</strong> development <strong>of</strong> <strong>in</strong>stitutions <strong>and</strong> organisations operat<strong>in</strong>goutside <strong>the</strong> football framework. <strong>UEFA</strong> <strong>the</strong>n could be said to operate <strong>in</strong> both an <strong>in</strong>ternal (‘football’)<strong>and</strong> external (‘non-football’) environment. The <strong>in</strong>ternal environment itself breaks down <strong>in</strong>to two<strong>in</strong>terrelated but organisationally separate entities. With<strong>in</strong> <strong>the</strong> <strong>in</strong>ternal environment <strong>the</strong>re are footballorganisations that form a part <strong>of</strong> <strong>UEFA</strong>’s governance organ, <strong>and</strong> those, such as FIFA, that whilstimpact<strong>in</strong>g on <strong>UEFA</strong>, <strong>and</strong> compos<strong>in</strong>g a part <strong>of</strong> <strong>the</strong> <strong>in</strong>ternal football environment, are not formally<strong>in</strong>tegrated <strong>in</strong>to <strong>the</strong> organisational structure <strong>of</strong> <strong>UEFA</strong>.The chang<strong>in</strong>g nature <strong>of</strong> governance <strong>in</strong> sport has meant that <strong>UEFA</strong> must negotiate a complexnetwork <strong>of</strong> stakeholder <strong>in</strong>terest. The <strong>in</strong>teraction <strong>of</strong> specific organisational <strong>in</strong>terests both <strong>in</strong>side <strong>and</strong>outside football, comb<strong>in</strong>ed with social, economic, technological <strong>and</strong> political <strong>and</strong> legaldevelopments has conspired to alter <strong>the</strong> parameters <strong>of</strong> authority <strong>of</strong> <strong>the</strong> traditional govern<strong>in</strong>gorganisations. <strong>UEFA</strong>, like many o<strong>the</strong>r organisations <strong>in</strong> <strong>the</strong> sport<strong>in</strong>g sphere, cannot governunilaterally, but must take <strong>in</strong>to account <strong>the</strong> <strong>in</strong>terests <strong>and</strong> <strong>in</strong>fluences <strong>of</strong> <strong>the</strong> many stakeholdersoperat<strong>in</strong>g <strong>in</strong> network football. Figure 2 illustrates <strong>the</strong> dense spider’s web <strong>of</strong> relationships <strong>and</strong> <strong>the</strong><strong>in</strong>teraction, <strong>in</strong>terdependence <strong>and</strong> pressures that exist between <strong>the</strong> various organisations.Figure 2: <strong>the</strong> stakeholder network <strong>of</strong> European football19

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!