clubs <strong>in</strong> question, <strong>the</strong>ir different histories <strong>and</strong> expectations, <strong>and</strong> <strong>the</strong> place certa<strong>in</strong> clubs have <strong>in</strong> <strong>the</strong>consciousness <strong>of</strong> <strong>the</strong> European football supporter:All clubs do not have <strong>the</strong> same ambitions; do not face <strong>the</strong> same level <strong>of</strong> expectations from<strong>the</strong>ir supporters. Take Real Madrid <strong>and</strong> FC Barcelona as examples: If <strong>the</strong>y don’t w<strong>in</strong> a title at<strong>the</strong> end <strong>of</strong> <strong>the</strong> season this is perceived a disaster, <strong>and</strong> this appreciation is reflected <strong>in</strong> <strong>the</strong>media. If Juventus f<strong>in</strong>ishes second <strong>in</strong> Italy this is qualified a disaster by <strong>the</strong> supporters.Whereas if Regg<strong>in</strong>a stay ano<strong>the</strong>r year <strong>in</strong> Serie A, this is a great success, which also expla<strong>in</strong>sthat it is to a certa<strong>in</strong> degree unavoidable that certa<strong>in</strong> clubs will be on top much more <strong>of</strong>tenthan o<strong>the</strong>rs. Certa<strong>in</strong> o<strong>the</strong>rs will never be on top because if you want to get on top you mustgrow <strong>and</strong> not everybody has ei<strong>the</strong>r <strong>the</strong> possibilities or <strong>the</strong> ambition to grow … You have toadmit that Beveren is a different club from Real Madrid, <strong>and</strong> Real Madrid will normally neverbe like Beveren, <strong>and</strong> Beveren will normally never be like Real Madrid, this would not benatural. Real Madrid are what <strong>the</strong>y are because <strong>the</strong>y have grown to what <strong>the</strong>y are today(Thomas Kurth, general secretary G14, personal <strong>in</strong>terview, 18 th January 2005).Liverpool has always been <strong>the</strong>re. They won many trophies for a certa<strong>in</strong> time, <strong>and</strong> <strong>the</strong>n, youknow, everybody goes through bad times. Real Madrid disappeared for 27 years, <strong>and</strong> didn’tw<strong>in</strong> any European trophy, but it was always Real Madrid. The mentality <strong>of</strong> <strong>the</strong> kids <strong>in</strong> <strong>the</strong>street, it is Real Madrid, even if <strong>the</strong>y never saw it. It is always <strong>the</strong> similarities, alwaysJuventus, always Barcelona. With those clubs <strong>the</strong>re is a legacy that goes on for one-hundredyears. Even if you have ten years or twenty years <strong>of</strong> no success, your name is always com<strong>in</strong>gto m<strong>in</strong>d. Then naturally today, it helps a lot that <strong>the</strong>re are big f<strong>in</strong>ancial makers, backers beh<strong>in</strong>d<strong>the</strong>se clubs, <strong>and</strong> <strong>the</strong>y can afford to do th<strong>in</strong>gs, which confirm <strong>the</strong>ir status as super clubs. But<strong>the</strong>re is no guarantee that <strong>the</strong>y will stay forever. I th<strong>in</strong>k that Real Madrid is probably a clearexample, that certa<strong>in</strong> clubs are special, regardless <strong>of</strong> whe<strong>the</strong>r <strong>the</strong>y w<strong>in</strong> or not w<strong>in</strong> for severalyears, but <strong>the</strong>y are always <strong>in</strong>to <strong>the</strong> football supporters’, <strong>the</strong> football lovers’ mentality(Umberto G<strong>and</strong><strong>in</strong>i, organis<strong>in</strong>g director AC Milan, personal <strong>in</strong>terview, 14 th February, 2005).Noth<strong>in</strong>g changes. At <strong>the</strong> end <strong>of</strong> <strong>the</strong> day you as a club are your fans, period. If you want to be abit more sophisticated you are your fans; that is your market share, multiplied by <strong>the</strong> buy<strong>in</strong>gpropension that <strong>the</strong>y have <strong>in</strong> that moment … Basically those are <strong>the</strong> two variables. Noth<strong>in</strong>gelse changes. This is <strong>the</strong> real oddness <strong>of</strong> football. Take Inter <strong>and</strong> Milan, you measure <strong>the</strong>ir fanbase twenty years ago <strong>and</strong> you will discover roughly sixteen, seventeen per cent each. Thentwenty years have passed. In <strong>the</strong>se twenty years AC Milan has basically won everyth<strong>in</strong>g thatyou could w<strong>in</strong> <strong>in</strong> <strong>the</strong> world: Champions’ Leagues, leagues, whatever … Inter <strong>in</strong> <strong>the</strong> sameperiod, <strong>the</strong>y won one Italian league. A disaster, a joke. You measure <strong>the</strong> fan base <strong>the</strong>y areexactly <strong>the</strong> same … Football starts <strong>in</strong> a country, you have thirty, forty, fifty years where <strong>the</strong>spell takes place. That spell which now determ<strong>in</strong>es that maybe one British guy out <strong>of</strong> three isa Man U fan, that spell is now <strong>in</strong> place <strong>and</strong> you will not change it. You will be able to go up<strong>and</strong> down <strong>in</strong> <strong>the</strong> tables, yes. You will not really be able to <strong>in</strong>teract with that which is <strong>the</strong>unique fact <strong>of</strong> <strong>the</strong> football market. It’s not a market, it’s a disaster. You are also <strong>in</strong> a marketwhere you w<strong>in</strong> <strong>the</strong> games <strong>and</strong> you do not w<strong>in</strong> <strong>the</strong> fans. You go back to darkness once you stopw<strong>in</strong>n<strong>in</strong>g. You can discuss if you like <strong>the</strong> sun to rise tomorrow morn<strong>in</strong>g. If you like you maydiscuss it as long as you like. Why are you driven by <strong>the</strong> superstition that <strong>the</strong>re will be newbr<strong>and</strong>s? There are no new br<strong>and</strong>s (Rodolfo Hecht Lucari, president, Media Partners, personal<strong>in</strong>terview, 15 th February 2005).Each <strong>of</strong> <strong>the</strong> respondents argues that, irrespective <strong>of</strong> debates about <strong>the</strong> growth <strong>in</strong> wealth <strong>and</strong><strong>in</strong>fluence <strong>of</strong> <strong>the</strong> bigger clubs <strong>and</strong> fluctuations <strong>in</strong> competitive balance, certa<strong>in</strong> clubs will always be<strong>the</strong>re <strong>and</strong> always subject to different expectations. In an extreme <strong>in</strong>terpretation, Hecht locates <strong>the</strong>success <strong>of</strong> <strong>the</strong> big clubs with<strong>in</strong> <strong>the</strong> context <strong>of</strong> <strong>the</strong> growth <strong>of</strong> br<strong>and</strong>s, market share, <strong>and</strong> fan bases. For44
Hecht, all else is trivial, as <strong>the</strong> ‘spell’ has been cast. Undoubtedly, <strong>the</strong> ‘spell’ is related to television<strong>and</strong> <strong>the</strong> cont<strong>in</strong>ual exposure <strong>of</strong> <strong>the</strong> elite clubs, which become famous <strong>and</strong> familiar beyond locality<strong>and</strong> <strong>in</strong>to <strong>the</strong> global doma<strong>in</strong>. Certa<strong>in</strong> small clubs will have <strong>the</strong>ir seasons <strong>of</strong> success but it is <strong>in</strong>evitablethat <strong>the</strong> big clubs, even if <strong>the</strong>y are unsuccessful for long periods will ultimately rema<strong>in</strong> <strong>the</strong>dom<strong>in</strong>ant forces <strong>in</strong> European football. A decl<strong>in</strong>e <strong>in</strong> competitive balance is so small as to be largelymean<strong>in</strong>gless. As Hecht Lucari suggests, <strong>the</strong> subsidis<strong>in</strong>g <strong>of</strong> smaller clubs has never truly succeeded<strong>in</strong> achiev<strong>in</strong>g any k<strong>in</strong>d <strong>of</strong> worthwhile competitive balance. If that is <strong>the</strong> case, <strong>the</strong>n why bo<strong>the</strong>rma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g it?I cannot underst<strong>and</strong> that propensity <strong>of</strong> not deal<strong>in</strong>g with reality. We are always wishful. Welike <strong>the</strong> small guys to become big because <strong>of</strong> his merit. That is human, I share <strong>in</strong>to thataspiration, <strong>of</strong> course. What I am argu<strong>in</strong>g is not if I would like that. I am say<strong>in</strong>g, ‘hello guys,hello, this is not happen<strong>in</strong>g <strong>in</strong> <strong>the</strong> world that you are defend<strong>in</strong>g so tenaciously. It is really nothappen<strong>in</strong>g’ (Rodolfo Hecht Lucari, personal <strong>in</strong>terview, 15 th February, 2005).In devis<strong>in</strong>g a structure <strong>of</strong> competition, what is <strong>the</strong> primary motivation? Is <strong>the</strong> purpose <strong>of</strong> a league ameans by which big clubs keep small clubs alive? It is almost certa<strong>in</strong>ly not. At <strong>the</strong> same time,however, a league needs to have healthy teams <strong>in</strong> order to rema<strong>in</strong> competitive. But whatever <strong>the</strong>merits <strong>of</strong> collectivity <strong>and</strong> redistribution, <strong>in</strong> reality certa<strong>in</strong> clubs have a caché, a stature, <strong>and</strong> a valuethat cannot be eroded, <strong>and</strong> that has superseded <strong>the</strong> ability to achieve equality <strong>of</strong> competition with<strong>in</strong><strong>the</strong> contemporary environment <strong>of</strong> European football. Accord<strong>in</strong>g to Hecht:If you were a martian you would be blessed with sight, you would see this is a joke. It doesn’tmake sense. It’s like hav<strong>in</strong>g, <strong>in</strong> <strong>the</strong> same box<strong>in</strong>g competition, three super heavyweights <strong>and</strong><strong>the</strong>n you start hav<strong>in</strong>g fea<strong>the</strong>rweights, <strong>and</strong> it’s as if it is funny. The fea<strong>the</strong>rweight dies, <strong>and</strong> Ilike, but why? You don’t get a hard on, you don’t wait for <strong>the</strong> event. It’s just ano<strong>the</strong>r event(Rodolfo Hecht Lucari, personal <strong>in</strong>terview, 15 th February, 2005).For Hecht <strong>the</strong> national leagues constitute little more than a series <strong>of</strong> mismatches to which <strong>the</strong> onlyanswer is to utilise <strong>the</strong> market to form a competition <strong>of</strong> heavyweights: ‘In my world, paradise is<strong>the</strong>re. In this world it is hell forever’ (Rodolfo Hecht Lucari, personal <strong>in</strong>terview, 15 th February,2005). It is difficult to argue with <strong>the</strong> view that <strong>the</strong> national leagues lack any genu<strong>in</strong>e depth <strong>of</strong>competition, <strong>and</strong> that this isn’t go<strong>in</strong>g to change. The question <strong>the</strong>refore becomes what could <strong>and</strong>should be done about it?The most frequently posited development is a restructur<strong>in</strong>g <strong>of</strong> competition with focusconcentrat<strong>in</strong>g largely on a European super league. Accord<strong>in</strong>g to Hoehn <strong>and</strong> Szymanski: ‘<strong>the</strong><strong>in</strong>terlock<strong>in</strong>g nature <strong>of</strong> European competition has created an unbalanced system <strong>and</strong> a st<strong>and</strong> alonesuper league is likely to susta<strong>in</strong> a more balance competition’ (1999: 206). The growth <strong>in</strong> <strong>the</strong> power<strong>of</strong> <strong>the</strong> clubs, alongside <strong>the</strong> liberalis<strong>in</strong>g <strong>in</strong>fluence <strong>of</strong> <strong>the</strong> European Union has been consistently<strong>in</strong>voked to demonstrate <strong>the</strong> ‘<strong>in</strong>evitability’ <strong>of</strong> such a development. As grossly overstated bySzymanski <strong>and</strong> Kuypers: ‘Everyone agrees that a European Super League is <strong>in</strong>evitable’ (Szymanski<strong>and</strong> Kuypers, 2000: 302). Claims regard<strong>in</strong>g <strong>the</strong> imm<strong>in</strong>ence <strong>of</strong> such a league have varied. McArdle,writ<strong>in</strong>g <strong>in</strong> 2000, for example, argued that a European league was no longer than ten years away(McArdle, 2000). More conservative estimates have suggested twenty years ahead (K<strong>in</strong>g, 2003).Ei<strong>the</strong>r way, <strong>the</strong>re is a view amongst many that ‘European football as we know it may soon be ath<strong>in</strong>g <strong>of</strong> <strong>the</strong> past’ <strong>and</strong> that <strong>the</strong> development <strong>of</strong> <strong>the</strong> s<strong>in</strong>gle market has left one <strong>of</strong> <strong>the</strong> last ‘majorrema<strong>in</strong><strong>in</strong>g segmentations <strong>of</strong> national markets <strong>in</strong> Europe’ under threat (Hoehn <strong>and</strong> Szymanski, 1999:205).Yet <strong>the</strong> constant refra<strong>in</strong> <strong>of</strong> ‘<strong>in</strong>evitability’ does not necessarily make it so. Despite <strong>the</strong>sepredictions, analysts have been largely reluctant to question, let alone answer, what such a ‘superleague’ might look like, how it might be structured, <strong>and</strong> under whose auspices it might be45
- Page 1 and 2: ISSN: 1756-8811UEFA, Governance, an
- Page 3 and 4: ContentsAcknowledgementsIntroductio
- Page 5: AcknowledgementsThis project could
- Page 8 and 9: coming to play an increasingly infl
- Page 10 and 11: Section 1:Chapter 1.Theoretical per
- Page 12 and 13: So the ‘good governance’ of spo
- Page 14 and 15: Table 1: Theories of governanceTheo
- Page 16 and 17: the focal organisation will adopt a
- Page 18 and 19: different levels of the national ga
- Page 20 and 21: I think European sports are based o
- Page 22 and 23: The clubs, as the common denominato
- Page 24 and 25: mechanisms: committees, expert pane
- Page 26 and 27: It is a far cry from the simple the
- Page 28 and 29: intention of formulating a continen
- Page 30 and 31: eceived from the sale of broadcasti
- Page 32 and 33: institutions of Europe. Much of the
- Page 34 and 35: 2001: 438). However, whilst noting
- Page 36 and 37: Beckham’s progress for Real Madri
- Page 38 and 39: which UEFA itself was one of number
- Page 40 and 41: Table 2: Champions League market po
- Page 42 and 43: opportunity provided by Media Partn
- Page 44 and 45: For Hecht, the surprise was the clu
- Page 46 and 47: competition (Hamil et al, 1999; Ham
- Page 48 and 49: So to cut off revenues from bigger
- Page 52 and 53: organised. 20 Analysis has correctl
- Page 54 and 55: Radnedge, commenting on the role of
- Page 56 and 57: would resolve these problematic iss
- Page 58 and 59: for a programme which includes show
- Page 60 and 61: literature. It is the contention he
- Page 62 and 63: Section 3:The stakeholder challenge
- Page 64 and 65: coalition there are ‘maximalists
- Page 66 and 67: League, rather than being drawn ent
- Page 68 and 69: egulatory authorities will take the
- Page 70 and 71: iii. The ‘specificity’ of sport
- Page 72 and 73: worry very greatly that once it’s
- Page 74 and 75: consideration for the ‘specificit
- Page 76 and 77: and should be extended. The startin
- Page 78 and 79: The governing bodies’ failure to
- Page 80 and 81: in 2000 and this is reflected in th
- Page 82 and 83: up whether it’s a meaningful prop
- Page 84 and 85: Europe, other scenarios can be envi
- Page 86 and 87: possibility of breakaway competitio
- Page 88 and 89: With regard to the governance of UE
- Page 90 and 91: Will’s contention that policy has
- Page 92 and 93: management. The strength of this re
- Page 94 and 95: exclusively consultative rather tha
- Page 96 and 97: iv. The elite clubs and the G14When
- Page 98 and 99: structure of the International Foot
- Page 100 and 101:
A lot of people think G14 is a supe
- Page 102 and 103:
at the same time, the truism that c
- Page 104 and 105:
to build on it. In the three years,
- Page 106 and 107:
the homegrown players … you hear
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It is very important for profession
- Page 110 and 111:
Thus it may be that co-operation wi
- Page 112 and 113:
domestic football to influence the
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with a four year maximum term (Darb
- Page 116 and 117:
articulated elsewhere (Sugden and T
- Page 118 and 119:
UEFA’s day-to-day involvement in
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good, I think it will be a hugely s
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diverging from those of a different
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It is likely that these bodies will
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The corporatisation of UEFA structu
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Chapter 7.UEFA and the structure of
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pressure. According to Moorhouse:
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Either way, the primacy of the nati
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extend beyond unpredictability. It
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iii. A two-tier Europe? Standards v
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problem with the present system was
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would be delighted by the demotion.
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football, and their role in the ove
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in European football. Does European
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the necessary connection of the sta
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Super Cup should have a role in dec
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ii. A two-pillared UEFA? The nation
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an association level so you don’t
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football they do not adequately rep
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therefore have a greater say in cal
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merits, there are also implicit dan
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protect the rights of less affluent
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elative input of the executive comm
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levels - thus ensuring solidarity a
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ii. Regulating the clubs: UEFA Club
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‘European financial control commi
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maximise the impact of this regulat
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The growth of UEFA has posed new pr
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Using this control of competition a
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Appendix 2:UEFA Champions League re
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Appendix 4:Club Competitions Commit
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6. The UEFA secretariat shall be re
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• to gather and exchange informat
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BibliographyAgnew, P. (2005), ‘Dr
- Page 186 and 187:
The Combined Code on Corporate Gove
- Page 188 and 189:
Galaskiewicz, J. and Wasserman, S.
- Page 190 and 191:
Kurth, T. (2004), ‘Message from T
- Page 192 and 193:
Pierre, J. and Peters, B. G. (2000)
- Page 194 and 195:
UEFA (2003c) Creating a Better Futu
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Reding, V. (2002) ‘Sport and Tele