Planning Guide 2012 - Alumni - Cornell University

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Promoting Attendance: The More the MerrierThe key to a successful Reunion is people. Marketing Reunion 2012 to your classmates or association members, andplanning for an anticipated attendance number, will be the two greatest challenges. To help you forecast, pastReunion attendance figures are listed on A of the appendix.Reunion Committee: Share the Tasks, Lighten the LoadThere are many advantages to having a Reunion committee:• Involving your peers in the planning process will increase their interest in, and enthusiasm for, Reunion.• A wealth of ideas will be available to you.• Delegating aspects of Reunion planning will make your job easier.• The assistance of your committee will enable you to enjoy Reunion yourself.• A network of peers that personally encourages others to come will help boost attendance.• There is potential long-term class benefit to involving new volunteers.• You will help create a pool of names for future university leadership.A list of jobs that can be delegated:• Coordinating pre-Reunion activities andregional events• Processing registration forms andconfirmations• Organizing welcome committees• Coordinating catering and meal planning• Class column liaison• Coordinating affinity group networking• Planning a class forum• Planning entertainment• Coordinating souvenir selection• Decorating headquarters• Coordinating on-campus transportation• Managing clerksLook for peers who have skills or experiences that will make them well suited for theseroles. You will find that your Reunion committee is a valuable sounding board for importantdecisions that need to be made throughout the year.Clear and timely communication with your committee will help ensure that your planninggoes smoothly. Samples from a successful series of Reunion committee newsletters areavailable from Reunion staff. Decide on the best mode of communication early on. Pleaseadvise your Reunion program staff contact of the names and responsibilities of your keycommittee members.attendance &committeePART ONE2
Pre-Reunion Promotional Activities:pre-ReunionactivitiesPART ONE8 Ways to Build EnthusiasmThere are many ways you can inspire enthusiasm for Reunion attendance. Select a combination that will appeal toyour class or association. Here are some ideas that have worked well for others:• Pre-Reunion events. Examples: a tailgate party at a football game; a picnic or cocktail party at a local hotspot or classmate’s home; or a reception or dinner at the Cornell Alumni Leadership Conference. The CornellClub of NYC pre-Reunion happy hour is open to all classes and associations celebrating Reunion.• In addition, you can coordinate with local Cornell Clubs for regional gatherings. You can also join otherReunion classes, non-Reunion classes, or groups of your decade to make the event more fun and festive andkeep expenses to a minimum.• Affinity networking, such as classmates who share a common interest such as a fraternity and sorority, sport,or club interest, is a very successful initiative. Your team should have already selected an affinity networkingchair that will coordinate classmate contact. For more information, contact your Reunion staff contact inClass Programs.• Phonathons can be an effective way to build Reunion attendance late in the spring. Often, a telephone callwill prompt procrastinators to join the festivities. Lists can be sent to phoners to make calls from home, or aformal phonathon can be planned.• A class or association column in the Cornell Alumni Magazine is a great way to reach large numbers. Do notlet an issue go by without a paragraph about Reunion in your column! It is critical that Reunion chairs takethe initiative in getting information to the class correspondents so they may include it with their submission.• Fund-raising mailings should include Reunion information. Make sure your campaign chair is up to date onyour Reunion plans. Good communication is key to each other’s success.• E-mail is a great way to reach out individually to your classmates, but electronic messages need to be usedstrategically. They should be short and simple, and should always include a link to key websites and Reunionvolunteer contact information.• In addition to the marketing and communication plan generated by Cornell (see next page), your classcan promote its Reunion events with social media tools such as Facebook and Twitter. These interactiveplatforms are a great way to keep your classmates informed about Reunion progress and deadlines, as wellas connected to each other and their alma mater.3
Page 1: alumni.cornell.edu/reunionPlanning
Page 8 and 9: Reunion Marketing Timeline:marketin
Page 10 and 11: arrival &budgetsPART ONEThe Big Day
Page 13 and 14: accessibilityPART TWOCampus Life or
Page 15 and 16: meals &checklistPART TWOLunchesClas
Page 17 and 18: caterers &alcoholPART TWOJohnny’s
Page 19 and 20: clerks &evaluationsPART TWO• With
Page 21: Buttons:Our office orders Cornell b
Page 24 and 25: Recreational Activities:Fun for All
Page 26 and 27: teens &entertainingPART TWOTeensPro
Page 36 and 37: Reunion 2011 Registration Processed
Page 38 and 39: 2011Class of 1956: Reunion Registra
Page 45: Reunion Registration ProcessRegistr
Page 48 and 49: 2011 Registration Fees by ClassClas
Page 50 and 51: ClassFullWeekendEarly BirdFullWeeke
Page 52 and 53: ALUMNI AFFAIRS BUDGET• Advertisem
Page 54: Housing Bed CountsClass Adults Chil
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Reunion 2011 Clerk Pay# ofAdultsTot
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2010 and 2011Souvenir Price ListCla
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Rental EquipmentRentals Alumni Affa
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Cornell University130 E. Seneca Str
Page 74 and 75:
Staff and CACO ContactsYearMembersh
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Notes:_____________________________
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Notes:_____________________________
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Planning Guide 2012 - Alumni - Cornell University

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