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Talent Management in the current climate Brewing up ... - Ashridge

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In late September 2008, <strong>the</strong><br />

unth<strong>in</strong>kable became a reality<br />

with <strong>the</strong> announcement of <strong>the</strong><br />

collapse of Lehman Bro<strong>the</strong>rs. This<br />

was probably <strong>the</strong> tipp<strong>in</strong>g po<strong>in</strong>t<br />

of <strong>the</strong> ‘Credit Crunch’ <strong>in</strong>to a fullblown<br />

‘Economic Crisis’. Few<br />

people anticipated <strong>the</strong> scale and<br />

reach of what happened next.<br />

‘Un<strong>in</strong>terr<strong>up</strong>ted’ economic growth<br />

abr<strong>up</strong>tly changed to a global<br />

economic slow-down and decl<strong>in</strong>e.<br />

What was different this time was<br />

that <strong>the</strong>re appeared to be no ‘safe<br />

havens’, where <strong>in</strong>vestment could<br />

be redirected <strong>in</strong>to o<strong>the</strong>r sectors or<br />

o<strong>the</strong>r parts of <strong>the</strong> world. Mature<br />

and develop<strong>in</strong>g markets, whe<strong>the</strong>r<br />

from <strong>the</strong> East or <strong>the</strong> West, are now<br />

all <strong>in</strong> this toge<strong>the</strong>r.<br />

The media has presented us<br />

with a series of headl<strong>in</strong>e-grabb<strong>in</strong>g<br />

stories around <strong>the</strong> losses of <strong>the</strong><br />

banks, <strong>the</strong> collapse of High Street<br />

names, f<strong>in</strong>ancial crisis <strong>in</strong> <strong>the</strong><br />

automotive <strong>in</strong>dustry and ris<strong>in</strong>g<br />

unemployment figures. These<br />

headl<strong>in</strong>es and <strong>the</strong> uncerta<strong>in</strong>ty<br />

<strong>the</strong>y confront us with have stirred<br />

<strong>up</strong> anxiety and fear across <strong>the</strong><br />

world. There is a noticeable lack<br />

of confidence <strong>in</strong> <strong>the</strong> f<strong>in</strong>ancial<br />

system, stirr<strong>in</strong>gs of civil unrest,<br />

anger at what is perceived as ‘bailouts’<br />

for bankers who caused <strong>the</strong><br />

26<br />

‘IN THE THICK OF IT’<br />

How are leaders and <strong>the</strong>ir<br />

organisations experienc<strong>in</strong>g<br />

<strong>the</strong> economic crisis?<br />

By Kev<strong>in</strong> Power and Andrew Day<br />

S<strong>in</strong>ce early December 2008, Kev<strong>in</strong> Power and Andrew Day have been<br />

research<strong>in</strong>g <strong>in</strong>to how leaders and <strong>the</strong>ir organisations have been affected<br />

by <strong>the</strong> economic crisis and how <strong>the</strong>y are respond<strong>in</strong>g. They are at a midpo<strong>in</strong>t<br />

<strong>in</strong> <strong>the</strong> research and this article presents a brief ‘snapshot’ of some<br />

of <strong>the</strong> early <strong>in</strong>sights that are start<strong>in</strong>g to emerge.<br />

crisis whilst ord<strong>in</strong>ary citizens bear<br />

<strong>the</strong> brunt, and a strong desire to<br />

allocate blame. We are all affected –<br />

if not economically <strong>the</strong>n emotionally<br />

– by <strong>the</strong> anxiety that has been<br />

released with<strong>in</strong> society and our<br />

organisations. It is understandable<br />

<strong>the</strong>n that many people are now<br />

question<strong>in</strong>g <strong>the</strong>ir own values and<br />

sense of purpose. Some feel that<br />

perhaps <strong>the</strong> world of bus<strong>in</strong>ess will<br />

never be <strong>the</strong> same aga<strong>in</strong>.<br />

What is really go<strong>in</strong>g on<br />

<strong>in</strong> organisations?<br />

In an attempt to get beh<strong>in</strong>d <strong>the</strong><br />

headl<strong>in</strong>es and statistics, we have<br />

been talk<strong>in</strong>g directly to leaders who<br />

are <strong>current</strong>ly ‘<strong>in</strong> <strong>the</strong> thick of it’ as<br />

<strong>the</strong>y navigate <strong>the</strong>ir organisations<br />

through <strong>the</strong> <strong>current</strong> market<br />

uncerta<strong>in</strong>ties. At <strong>the</strong> time of go<strong>in</strong>g<br />

to press we have received over 75<br />

responses to our on-l<strong>in</strong>e survey<br />

and completed <strong>in</strong>terviews with<br />

over 40 leaders and senior people<br />

<strong>in</strong> lead<strong>in</strong>g organisations drawn<br />

from automotive, manufactur<strong>in</strong>g,<br />

professional services, bank<strong>in</strong>g/<br />

f<strong>in</strong>ance, leisure, energy, bus<strong>in</strong>ess<br />

s<strong>up</strong>port, telecommunications, and<br />

commercial property sectors. While<br />

<strong>the</strong> focus is on firms headquartered<br />

<strong>in</strong> <strong>the</strong> UK and Europe, contributions<br />

from subsidiaries based <strong>in</strong> <strong>the</strong><br />

Middle and Far East have<br />

been <strong>in</strong>cluded to ga<strong>in</strong> a global<br />

perspective. In <strong>the</strong>se conversations,<br />

we have been ask<strong>in</strong>g:<br />

• How are organisations and<br />

leaders experienc<strong>in</strong>g <strong>the</strong><br />

economic conditions?<br />

• What have been <strong>the</strong> specific<br />

challenges confront<strong>in</strong>g <strong>the</strong>ir<br />

bus<strong>in</strong>ess?<br />

• How are <strong>the</strong>y respond<strong>in</strong>g?<br />

And how are o<strong>the</strong>r people<br />

react<strong>in</strong>g <strong>in</strong> <strong>the</strong>ir organisation?<br />

• What is it <strong>the</strong>y are do<strong>in</strong>g as<br />

leaders that is hav<strong>in</strong>g <strong>the</strong> most<br />

impact and what are <strong>the</strong>y<br />

learn<strong>in</strong>g along <strong>the</strong> way?<br />

• What is giv<strong>in</strong>g <strong>the</strong>m <strong>the</strong> most<br />

strength or hope <strong>in</strong> <strong>the</strong> <strong>current</strong><br />

<strong>climate</strong>?<br />

To s<strong>up</strong>plement <strong>the</strong>se<br />

<strong>in</strong>terviews, we have distributed an<br />

onl<strong>in</strong>e survey to our clients and<br />

wider contacts and to date, we<br />

have had detailed responses from<br />

ano<strong>the</strong>r 50 senior managers.<br />

We shall be publish<strong>in</strong>g our<br />

f<strong>in</strong>d<strong>in</strong>gs later <strong>in</strong> <strong>the</strong> year, but are<br />

already able to share an outl<strong>in</strong>e<br />

of what we are discover<strong>in</strong>g and<br />

some <strong>in</strong>itial <strong>in</strong>sights that we shall<br />

be seek<strong>in</strong>g to validate as our work<br />

proceeds.<br />

What are we discover<strong>in</strong>g?<br />

Our research is discover<strong>in</strong>g that<br />

whilst <strong>the</strong> media has significantly<br />

<strong>in</strong>fluenced <strong>the</strong> way we are<br />

respond<strong>in</strong>g, it <strong>in</strong>evitably only deals<br />

with what is newsworthy – <strong>the</strong><br />

drama and despair – which is<br />

just one aspect of <strong>the</strong> full picture.<br />

We are certa<strong>in</strong>ly hear<strong>in</strong>g stories<br />

of organisations that are <strong>in</strong> a very<br />

difficult position and one or two<br />

that could be described as be<strong>in</strong>g<br />

<strong>in</strong> crisis. We are also hear<strong>in</strong>g,<br />

however, stories of creative change,<br />

<strong>in</strong>novation and remarkable levels of<br />

commitment and resilience. In <strong>the</strong><br />

midst of <strong>the</strong>se challenges, many<br />

of our participants have been<br />

express<strong>in</strong>g a sense of energy and<br />

excitement about <strong>the</strong>ir <strong>current</strong><br />

experience. Unusually, <strong>the</strong>y are<br />

be<strong>in</strong>g forced to deal with <strong>the</strong> here<br />

and now, given that <strong>the</strong> future is<br />

likely to rema<strong>in</strong> unclear for quite<br />

some time.<br />

It is evident that each<br />

organisation’s experience is<br />

unique. The full impact of <strong>the</strong><br />

economic conditions is <strong>in</strong>fluenced<br />

by: <strong>the</strong> context of its <strong>in</strong>dustry<br />

sector or market, <strong>the</strong> f<strong>in</strong>ancial and<br />

ownership structure, its competitive<br />

position <strong>in</strong> <strong>the</strong> market, product<br />

or brand strength and historic<br />

performance. Internal factors, such<br />

as culture, attitude to risk, sense<br />

of empowerment and leadership<br />

capability, also shape how people<br />

are experienc<strong>in</strong>g <strong>the</strong> economic<br />

crisis. We are <strong>the</strong>refore cautious of<br />

mak<strong>in</strong>g sweep<strong>in</strong>g generalisations<br />

or simplistic statements about<br />

<strong>the</strong> implications of <strong>the</strong> economic<br />

environment.<br />

The economic realities<br />

In broad terms, organisations’<br />

reactions to <strong>the</strong> economic impact<br />

on <strong>the</strong>ir bus<strong>in</strong>ess vary on a k<strong>in</strong>d<br />

of cont<strong>in</strong>uum. At one end of <strong>the</strong><br />

cont<strong>in</strong>uum, <strong>the</strong> bus<strong>in</strong>ess is ‘star<strong>in</strong>g<br />

<strong>in</strong>to <strong>the</strong> precipice’, with a loss of<br />

confidence shown by a collapse<br />

<strong>in</strong> share price, or a withdrawal of<br />

fur<strong>the</strong>r fund<strong>in</strong>g. As one person<br />

put it: “We are batten<strong>in</strong>g down <strong>the</strong><br />

hatches and wea<strong>the</strong>r<strong>in</strong>g <strong>the</strong> storm<br />

as best we can. We are reduc<strong>in</strong>g our

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