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Talent Management in the current climate Brewing up ... - Ashridge

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A few months ago I found myself<br />

part of a ra<strong>the</strong>r odd conversation<br />

over coffee at a <strong>climate</strong> change<br />

conference. A senior executive of<br />

a utility company, previously someth<strong>in</strong>g of<br />

a sceptic on <strong>the</strong> quiet, said: “Well, it looks<br />

like this <strong>climate</strong> change th<strong>in</strong>g really is real.”<br />

To which someone who had recently set <strong>up</strong><br />

a carbon mitigation bus<strong>in</strong>ess said without a<br />

h<strong>in</strong>t of irony: “Thank God, imag<strong>in</strong>e if it weren’t,<br />

that would be a disaster!” I’m not jok<strong>in</strong>g and<br />

nei<strong>the</strong>r was he. That little exchange summed<br />

<strong>up</strong> a co<strong>up</strong>le of th<strong>in</strong>gs for me: a dawn<strong>in</strong>g<br />

realisation of <strong>the</strong> profound effects we are all<br />

hav<strong>in</strong>g on <strong>the</strong> natural world and <strong>the</strong> need to<br />

choose carefully when decid<strong>in</strong>g who can help<br />

us do someth<strong>in</strong>g about it.<br />

<strong>Ashridge</strong> holds a long-stand<strong>in</strong>g <strong>in</strong>terest <strong>in</strong><br />

susta<strong>in</strong>ability and corporate responsibility, with<br />

our Centre for Bus<strong>in</strong>ess and Society recently<br />

celebrat<strong>in</strong>g its 11th anniversary. But our most<br />

recent response to <strong>the</strong> urgency so many of us feel<br />

<strong>in</strong> our professional and private lives is <strong>in</strong> our newly<br />

launched collaboration, <strong>Ashridge</strong> InterfaceRAISE.<br />

28<br />

Nature as<br />

INSPIRATION<br />

By Adam Faruk, Associate Director,<br />

<strong>Ashridge</strong> Centre for Bus<strong>in</strong>ess and Society<br />

Interface is a quite remarkable company from a<br />

susta<strong>in</strong>ability perspective and we’re sure we’ve<br />

chosen well.<br />

As I’ve gone outside <strong>Ashridge</strong> talk<strong>in</strong>g about<br />

this new venture some have asked: “Why<br />

Interface?” For those of you yet to meet Interface,<br />

it is consistently identified <strong>in</strong> global surveys of<br />

susta<strong>in</strong>ability experts as <strong>the</strong> company most<br />

committed to susta<strong>in</strong>able development.* And<br />

believe me, susta<strong>in</strong>ability experts are a pretty<br />

cynical lot, hav<strong>in</strong>g come across more greenwash<br />

than you can shake a corporate responsibility<br />

report at.<br />

Interface’s reputation comes from be<strong>in</strong>g as<br />

<strong>in</strong>terested <strong>in</strong> profit as any o<strong>the</strong>r company while<br />

hold<strong>in</strong>g an ambition for itself that seems all <strong>the</strong><br />

more extraord<strong>in</strong>ary, com<strong>in</strong>g from a manufacturer<br />

of someth<strong>in</strong>g as humble as a carpet tile. It aspires<br />

not only to be a susta<strong>in</strong>able company (<strong>in</strong> its terms,<br />

to take no more from nature than it puts back),<br />

but to jo<strong>in</strong> with o<strong>the</strong>rs to become restorative (to<br />

share learn<strong>in</strong>g and collaborate to undo<br />

<strong>the</strong> damage that threatens us all). And<br />

that’s where <strong>Ashridge</strong> with its experience<br />

<strong>in</strong> organisation change, strategy and<br />

leadership, and maybe you, come <strong>in</strong>.<br />

Toge<strong>the</strong>r <strong>Ashridge</strong> and Interface have put<br />

some considerable effort <strong>in</strong>to design<strong>in</strong>g ways for<br />

organisations to exam<strong>in</strong>e <strong>the</strong> evidence around<br />

<strong>climate</strong> change, resource depletion and o<strong>the</strong>r<br />

forms of environmental degradation, and <strong>the</strong>n<br />

explore <strong>the</strong> l<strong>in</strong>k to reputation and bus<strong>in</strong>ess value<br />

to look at <strong>the</strong>se issues without prejudice, th<strong>in</strong>k<br />

<strong>the</strong>m through <strong>in</strong> <strong>the</strong> circumstances specific to<br />

each organisation and go on to take action. And<br />

we aim to offer a route through <strong>the</strong> stifl<strong>in</strong>g doomand-gloom,<br />

guilt and defensiveness that so often<br />

characterise our responses to susta<strong>in</strong>ability<br />

issues, to work <strong>in</strong>stead with opportunity and realworld<br />

examples of susta<strong>in</strong>able bus<strong>in</strong>ess practice<br />

from a range of sectors.<br />

Not just a carpet tile . . .<br />

Evergreen Lease TM<br />

and ReEntry TM<br />

are two such<br />

examples that recognise <strong>the</strong> need for <strong>in</strong>dustry to<br />

work with <strong>the</strong> natural world ra<strong>the</strong>r than cont<strong>in</strong>ue<br />

to exploit it as if <strong>the</strong>re’s no tomorrow.

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