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Fast Facts:
1.0 Monthly Report – Cellet Travel Services Ltd UK Representative – May 2011
Highlight 1: Pow Wow 2011, San Francisco. Cellet hosted a total of 30 meetings, with 19 of those being with
key UK Tour Operators; this was an increase in meetings for the UK & Ireland of 20% over 2010.
Highlight 2: Direct results from March 2011 media fam trip CTO coverage appeared on Whitelines website,
this teaser has generated a PR value of $627,000 to date.
Further teasers and videos expected summer 2011. The Withelines website receives 3.4Million hits per month
and the videos have been seeded out via Whitelines and Cellet’s Social Media Platforms
Public Relations
� Number of Media Calls/Follow up Calls: 8
� Press Release drafted/sent: 1
� Newsletter: 1
� Total May 2011 Monthly Media Equivalency in US Dollars: $643,326.86
� Total Cumulative Equivalency compared Year to Date in British Pounds: £3,386,002 plus .13.76%
over FY10
� Cellet Travel Services Ltd Placed Monthly Media Equivalency in US Dollars: $641,505.15
� Cellet Travel Services Ltd Placed Cumulative Equivalency compared Year to Date in British Pounds:
£2,511,374.10 plus 34.83 % on FY10.
Travel Trade
� Number of Sales Calls: 19
� Number of Trade Enquiries: 2
Running Co-Ops
� Bon Voyage
Consumer Fulfilment
� Number of Consumer Inquiries: 36
� Distribution of Materials: 36
US Dollar Exchange Rate May 2011 = $1.6496
� Compared to $ in May 2010 = $1.44
Online Activities:
CTO Official Website Visitors (UK version of Colorado.com): 1182
Website visits from UK: 226
Social Media – See page 11
Issue Date: 31 May 11
Cellet Travel Services Ltd, 47 High Street, Henley in Arden, Warwickshire, B95 5AA.
Tel: 08456 020574 Fax: 01564 795333 www.cellet.co.uk
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