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Ski Independence – Online Campaign<br />
Cellet Coordinated with ski Independence on the campaign<br />
Running October 2010 through Early March 2011<br />
Results Due: Early April<br />
Components<br />
• Colorado Banner adverts on Metrosnow.co.uk and J2ski.com<br />
• Banner Adverts<br />
• Full page of copy with 3 offers changed each month<br />
• Email blast to metrosnow database of 64K (early Jan)<br />
Target<br />
• Banner Adverts – 80,000 impressions<br />
• Total Impression s 150,000<br />
Results<br />
• J2ski.com – delivered 55,000 impressions<br />
• Metrosnow.co.uk placement, joint banner advert which<br />
delivered 33,000 impressions<br />
• Average spend up 30% ‘YoY’ to £2,210 per person ($3,602<br />
per person)<br />
• Vail and Aspen top performing destinations<br />
• Bookings to Colorado stayed constant compared to other US<br />
destinations which are down<br />
Issue Date: 26 April 2011<br />
Cellet Travel Services Ltd, 47 High Street, Henley in Arden, Warwickshire, B95 5AA.<br />
Tel: 08456 020574 Fax: 01564 795333 www.cellet.co.uk<br />
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