Media Request Form

3.1 Current Co-Ops:
Company Details Dates Partners
Bon Voyage
American
Holidays
Ebookers
Issue Date: 26 April 2011
Consumer Promotion - online
* Pay Per Click campaign from September to
December 2010. To increase enquiries and
bookings for 2010/2011.
* Expand Colorado product on their website in the
"What to see and do section" and include the
RMHT Colorado Historic Train Fly-drive itinerary.
* Feature Colorado hotels as destination of the
month in 2011 on Go America.co.uk website.
Consumer & Trade Promotion
* Promotion to run November 2010
* Driving sales for May - September 2011 Travel
period Proposal:
* National Radio Adverts - Newstalk - 33 + bonus
talk up x 30 second slots
* Special Ezine (online magazine linked with
features & blog) linked with national newspapers –
Full Page
* Staff Incentive - 4 weeks promotion including
training from Cellet Staff - Dublin & Belfast Offices
Consumer Promotion - online & offline - 1 Month
Campaign
* Target consumers in research & booking stages
* Dedicated Colorado landing page - featuring
hotels, air fares and car hire
* Destination search targeted top leaderboards
50,000 impressions
* ROS Skyscrapers 198,214 impressions
3.0 Travel Trade Promotions
Oct 2010 – Apr 2011
(Extended at NO
additional cost)
NA Online
Feb / Mar 2011 N/A Offline
Dec 2010 – Jan 2011 N/A Online
On-Line OR Off-
Line
Cellet Travel Services Ltd, 47 High Street, Henley in Arden, Warwickshire, B95 5AA.
Tel: 08456 020574 Fax: 01564 795333 www.cellet.co.uk
Results
Pending – on completion of campaign
Pending
Summary
UK
Room Nights Dec YOY +136%
Room Nights Jan YOY +158%
Summary
Ireland
Room Nights Dec YOY -120%
Room Nights Jan YOY +75%
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