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Association of Train Operating Companies (ATOC)<br />
Campaign<br />
Cellet Coordinated with Touchdown on the ATOC campaign<br />
Launched: 14 December 2010<br />
Completion: 14 February 2011<br />
Highlights:<br />
Mailing to 2.5M consumers in December 2010 with a second mailing in January 2011<br />
Website promotion to run for 2 months over 3 different ATOC channels<br />
Holiday offer and call to action alongside the competition<br />
Data collection via opt-in entrants to receive Colorado news<br />
Results:<br />
23,942 entered the competition<br />
7,790 opted in to receive further information on Colorado<br />
Competition<br />
Entries<br />
Opt ins<br />
16-25 Railcard 3,606 1,116<br />
Family and Friends Railcard 3,645 1,162<br />
Senior Railcard 16,691 5,512<br />
Total 23,942 7,790<br />
Issue Date: 26 April 2011<br />
Homepage<br />
Cellet Travel Services Ltd, 47 High Street, Henley in Arden, Warwickshire, B95 5AA.<br />
Tel: 08456 020574 Fax: 01564 795333 www.cellet.co.uk<br />
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