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Issue Date: 30 March 2011 Cellet Travel Services Ltd, 47 High Street, Henley in Arden, Warwickshire, B95 5AA. Tel: 08456 020574 Fax: 01564 795333 www.cellet.co.uk Cellet secured additional coverage on the banner adverts across various universities 32
Association of Train Operating Companies (ATOC) Campaign Cellet Coordinated with Touchdown on the ATOC campaign Launched: 14 December 2010 Completion: 14 February 2011 Highlights: Mailing to 2.5M consumers in December 2010 with a second mailing in January 2011 Website promotion to run for 2 months over 3 different ATOC channels Holiday offer and call to action alongside the competition Data collection via opt-in entrants to receive Colorado news Results: 23,942 entered the competition 7,790 opted in to receive further information on Colorado Competition Entries Opt ins 16-25 Railcard 3,606 1,116 Family and Friends Railcard 3,645 1,162 Senior Railcard 16,691 5,512 Total 23,942 7,790 Issue Date: 30 March 2011 Homepage Cellet Travel Services Ltd, 47 High Street, Henley in Arden, Warwickshire, B95 5AA. Tel: 08456 020574 Fax: 01564 795333 www.cellet.co.uk 33
Page 1 and 2: Travelsphere / Page and Moy NAR Emi
Page 3 and 4: Issue Date: 23 February 2011 Cellet
Page 5 and 6: Issue Date: 23 February 2011 Cellet
Page 7 and 8: 4.2 Consumer Shows 03 - 06 Feb 2011
Page 9 and 10: Destinations Show Event Website Iss
Page 11 and 12: Forthcoming Shows: Issue Date: 23 F
Page 13 and 14: 4.5 Total Fulfilment Graph No of pa
Page 15 and 16: 5.2 Travel Uni “Let’s Talk Colo
Page 17 and 18: Publication: Travel Daily UK Articl
Page 19 and 20: Monthly Report - Cellet Travel Serv
Page 21 and 22: Publication Title The Times Sunday
Page 23 and 24: Total Placed Media Equivalency Char
Page 25 and 26: 2.4 Provisional Individual Press tr
Page 27 and 28: Lindsay Sutton, Business Traveller,
Page 29 and 30: 2.7 Social Media Social Cellet prom
Page 31 and 32: Company Details Dates Partners Nort
Page 33 and 34: Premier Holidays - Trade & Consumer
Page 35 and 36: Tui Ski - Consumer Promotion Online
Page 37 and 38: 3.2 Trade Contacts/Sales Calls/Sale
Page 39 and 40: 3.5 Travel Trade Shows: Previous Sh
Page 41 and 42: Drop-in Calls Kuoni Travel Shop, Ma
Page 43 and 44: Issue Date: 30 March 2011 London -
Page 45 and 46: Manchester - Trade and media Event
Page 47 and 48: Staff Training at Barrhead Travel i
Page 49: Issue Date: 30 March 2011 Cellet Tr
Page 53 and 54: Issue Date: 30 March 2011 Cellet Tr
Page 55 and 56: Issue Date: 30 March 2011 Bon Voyag
Page 57 and 58: 4.5 Total Fulfilment Graph No of pa
Page 59 and 60: 5.2 Travel Uni “Let’s Talk Colo
Page 61 and 62: 6.0 Travel Trends Publication: Trav
Page 63 and 64: Despite ongoing financial uncertain
Page 65 and 66: Fast Facts: 1.0 Monthly Report - Ce
Page 67 and 68: Publication Title Issue Date: 26 Ap
Page 69 and 70: 2.1 Press Releases Fly Drive Famili
Page 71 and 72: 2.4 Provisional Individual Press tr
Page 73 and 74: Steve Connor, Freelance, the Indepe
Page 75 and 76: 3.1 Current Co-Ops: Company Details
Page 77 and 78: Company Details Dates Partners Ski
Page 79 and 80: Ski Independence - Online Campaign
Page 81 and 82: Ebookers.com UK and Ireland - Onlin
Page 83 and 84: Attendee List AGENT ATTENDEE CARRIC
Page 85 and 86: 3.5 Travel Trade Shows: Previous Sh
Page 87 and 88: Issue Date: 26 April 2011 Cellet Tr
Page 89 and 90: Association of Train Operating Comp
Page 91 and 92: Issue Date: 26 April 2011 Cellet Tr
Page 93 and 94: 4.3 Consumer Enquires without broch
Page 95 and 96: 5.1 Visit USA Memberships: Visit US
Page 97 and 98: Travel Uni Newsletter April 2011: C
Page 99 and 100: Monthly Report - Cellet Travel Serv

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