Nextmedia ar cover 21june op.co

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18 Next Media Limited annual report 06 07 Top Five Newspapers’ Readership in Hong Kong for the period from Jan 2006 –Dec 2006 ’000 2,000 1,500 1,000 500 1,645 0 Oriental Daily News 1,275 Source: 2006 Nielsen Media Index: Hong Kong Report 691 338 261 Apple Daily The Sun Ming Pao South China Morning Post Top Five Chinese Weekly Magazines’ Readership in Hong Kong for the period from Jan 2006 –Dec 2006 ’000 700 600 500 400 300 200 100 0 661 Sudden Weekly 544 Next Magazine 366 Easy Finder 304 East Week 255 Oriental Sunday Management Discussion and Analysis (continued) The two major dailies, including Apple Daily, continued to dominate the market. According to the 2006 Nielsen Media Index: Hong Kong Report (the “2006 Nielsen Report”), their combined readership of 2,920,000 accounted for 54.4 per cent of the total Hong Kong population aged 12 or over – a marginal decrease on their 2005 market share. Apply Daily saw a 6.4 per cent increase in readership from mid-year 2006 and remained one of Hong Kong’s bestselling newspapers in a highly competitive marketplace characterised by the launch of free dailies and cover price reductions. Despite the growth in the number of advertising media, such as event marketing, Apple Daily’s advertising revenue just recorded a modest drop. Next Magazine, Sudden Weekly and Eat & Travel Weekly (bundled with the newly launched ME! magazine as “Sudden Weekly Bundle”) and Easy Finder (name changed to FACE with effect from 30 May 2007) and Auto Express and Trading Express (“Easy Finder Bundle”) all held onto their leadership positions in their respective markets, meeting the challenge from other publications and the public’s increasing interest in online media formats. The 2006 Nielsen Report revealed that these titles continued to be amongst the fi ve most widely read weeklies in Hong Kong, and their combined readership of 2,130,000 accounted for 39.7 per cent of the population aged between 12 and 64. Next Media’s titles also continued to attract a broad range of advertisers.
19 Taiwan The people of Taiwan have developed a vibrant culture of openness, free information and enthusiastic debate over the years. The population of some 23 million is educated, widely travelled and affl uent. Free speech and a free press are the cornerstones of Taiwan society. Taiwan’s print media, on the other hand, has long been constricted by conservatism, entrenched party or business loyalties, and individual vested interests. It was therefore no surprise when Taiwan Next Magazine burst upon the print media stage in 2001 and enlivened the market, nor when Taiwan Apple Daily followed suit in 2003. Their popular and unstuffy journalistic style and vibrantly colourful formats, tried and tested in Hong Kong but based on entirely Taiwanese content, have continued to make a marked impact on the general presentation of news and the standard of reporting on the island. No wonder that Taiwan’s knowledge-conscious public has been so keen to embrace them. According to AC Nielsen (Taiwan) Limited (“AC Nielsen Taiwan”), the island’s four most widely read newspapers (Taiwan Apple Daily, China Times, Liberty Times and United Daily) enjoyed a combined daily readership of 8,591,000 in 2006. This represented 49.8 per cent of the population aged over 12. Since its launch in 2003, Taiwan Apple Daily has surpassed the readership of other Taiwan dailies to become one of the island’s most widely read newspapers. In terms of circulation it was just behind Liberty Times at 15.7 per cent in the last quarter of 2006, but in terms of readership over a seven-day span (the “pass on” rate), its 28.3 per cent of the market is some 3.5 per cent ahead of its nearest rival. This has particular signifi cance in Taiwan, where circulation fi gures are likely to be amplifi ed three times more by “pass on” over a weekly span than in Hong Kong. Top Five Newspapers’ Readership in Taiwan for the period from Jan 2006 –Dec 2006 ’000 3,000 2,500 2,000 1,500 1,000 500 0 2,697 The Liberty Times Source: ACNielsen (Taiwan) Limited 2,574 Taiwan Apple Daily 1,804 United Daily News 1,516 China Times Top Five Chinese Weekly Magazines’ Readership in Taiwan for the period from Jan 2006 –Dec 2006 ’000 1,500 1,000 500 1,413 0 Taiwan Next Magazine 671 Business Week 641 China Times Weekly 269 TVBS Weekly 161 China Daily News 194 Scoop Weekly
Page 3 and 4: Lighting Up Our Lives
Page 6: Next Media Limited annual report 06
Page 10: Next Media Limited annual report 06
Page 13 and 14: 11 Chairman’s Statement A Flexibl
Page 15 and 16: 13 I continue to believe strongly t
Page 17 and 18: 15 Profi t for the year HK$ million
Page 19: 17 Management Discussion and Analys
Page 23 and 24: 21 1,198,000 at mid-year 2006. Thes
Page 25 and 26: 23 Hong Kong Next Magazine Despite
Page 27 and 28: 25 The dominant position of Taiwan
Page 29 and 30: 27 EBITDA and Segment Results The G
Page 31 and 32: 29 Share Capital Structure During t
Page 33 and 34: 31 In regard to the revaluation def
Page 35 and 36: 33 Group Commitments Number of staf
Page 37 and 38: 35 During the 2006/07 fi nancial ye
Page 39 and 40: 37 Next Media endeavours to ensure
Page 41 and 42: 39 Corporate Governance The Board o
Page 43 and 44: 41 The Company has a policy of prov
Page 45 and 46: 43 All members of the Audit Committ
Page 47 and 48: 45 In compliance with provision C.2
Page 49 and 50: 47 Mr. Ip Yut Kin, aged 55, a Direc
Page 51 and 52: 49 Corporate Information Directors
Page 53 and 54: 51 Corporate Structure Newspapers P
Page 55 and 56: 53 Directors’ Report The Director
Page 57 and 58: 55 (v) The period for which an opti
Page 59 and 60: 57 (b) Share Option Schemes of subs
Page 61 and 62: 59 Next Media Publishing Limited No
Page 63 and 64: 61 (b) Interests in Associated Corp
Page 65: 63 Directors’ Interests in Contra
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