Nextmedia ar cover 21june op.co

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Next Media Limited annual report 06 07
During the 2006/07 fi nancial year, the Foundation distributed a total of HK$3.2
million in support of 89 social service projects for disadvantaged groups in society.
Meanwhile, the “Apple Bursaries Scheme” gave bursaries totalling HK$3.4 million
to assist 800 primary and secondary school students.
In addition to running a regular editorial column that appeals for donations from
readers, Apple Daily donates 1 per cent of profi ts to the Foundation on a monthly
basis. The paper also frequently devotes pages to promoting the good works
and charitable activities organised by the Foundation. In the fourth quarter of
2006, the Foundation launched a quarterly newsletter publicising its charitable
activities over the past few months. In order to further developing connections
with voluntary organisations and to work more closely with the less fortunate in
the community, we distributed the newsletter through the networks of “The Hong
Kong Council of Social Services”.
The Group’s community commitments are based on the philosophy “Take it from
society! Use it to benefi t society!”. In the 2006/07 fi nancial year, this philosophy
was refl ected in the following programmes:
A designated fund named “Dreams Come True” was established to collect
donations from the public in order to help children from low-income families
and the disabled to pursue their dreams. This fund received vast support from
readers and various activities, such as visits to Hong Kong Disneyland and Hong
Kong World Carnival, were organised.
Group Commitments (continued)
A medical assistance fund was established in December 2006 for a fi fteen-yearold
girl - Fong Ka Man - who suffered from leukaemia and needed an urgent
transplant of bone marrow. The fund helped to raise more than HK$310,000,
and after appropriate medical treatment, the girl’s situation became stable.
A programme called “Bring the warm to the Elderly – 2006/07” was coorganised
by the Foundation and voluntary organisations in December 2006
to distribute food packages and winter clothes to 6,000 old people through
volunteers. The Foundation donated HK$600,000 for this activity.
Next Media and its employees also supported the following fund raising activities
for charities during the 2006/07 fi nancial year:
ORBIS Hong Kong’s raffl e tickets sale in February 2007; and
World Vision Hong Kong’s “Skip-a-meal/Join Famine Activities” in March 2007.
Next Media has an unstinting and longstanding commitment to our readers and
the communities in which we operate. In the future, we will continue to adhere to
our philosophy of supporting the disadvantaged groups in society.
Playing a Meritorious Role in the Business Community
Next Media recognises that caring for the environment is an important part of our
responsibility to society. We address this concern both through our own operations
and through our relationships with suppliers, customers and the wider community.
Fong Ka Man, a 15 years old girl, who suffered
from leukaemia and needed an urgent
transplant of bone marrow.