2012 INFORMS Marketing Science Conference June 7

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SIgHTSeeINg IN aNd aROuNd HOuSTON x attractiOn lOcatiOn Houston Museum of Fine Arts Houston Oldest comprehensive museum in the southwest US. Features exhibits from antiquity to present. Has outstanding collections of European art from antiquity to 1920. Houston Museum of Natural Science Activities include the Wortham IMAX Theatre, Burke Baker Planetarium, Cockrell Butterfly Center & Insect Zoo, and the museum’s exhibit halls. Bayou Bend Collection and Gardens Bayou Bend is a collection of American fine and decorative arts in the restored mansion of philanthropist and Houstonian Ima Hogg surrounded by large formal gardens. Hermann Park Picnic area, jogging trails, McGovern Lake, pedal boats, miniature train, Japanese Garden, children’s playground. Houston Zoo 55 acres in Hermann Park. More than 3,100 animals and more than 500 species. Visit the recently opened African Forest. Houston Arboretum & Nature Center 155 acres of wildlife sanctuary. Self guided tours. Space Center Houston Space history exhibits, giant screen theater, hands-on activities tell the story of NASA’s manned space flight program. SCH is the only place in the world where visitors can see astronauts train for missions, touch a real moon rock, land a shuttle, and take a behind-the-scenes tour of NASA. Approximately 25 miles south of downtown Houston in the NASA/Clear Lake area. Houston Ballet One of the nation’s best ballet companies. Has toured nationally and internationally to overwhelming critical acclaim. “Taming of the Shrew” June 9, 11 & 12 33 rd AnnuAl MArketing Science conference Jones Graduate school of BusIness 1001 Bissonnet Tue-Wed 10am-5pm Thu 10am-9pm Fri-Sat 10am-7pm Sun 12:15pm-7pm www.mfah.org 1 Hermann Circle Drive Mon, Wed-Sun 9am-5 pm Tue 9am-8 pm www.hmns.org June 9-11, 2011, Houston, Texas 1 Westcott Street Open Tue-Sun. Closed Mon. www.mfah.org/visit/bayou-bend-collection-andgardens 6000 Blk of Fannin www.hermannpark.org 1513 N. MacGregor Dr. Daily 9am-7pm www.houstonzoo.org 4501 Woodway Daily Grounds & Trails 7am-7pm www.houstonarboretum.org 1601 NASA Parkway Daily 10am-7pm www.spacecenter.org Wortham Theater 501 Texas Avenue www.houstonballet.org
SIgHTSeeINg IN aNd aROuNd HOuSTON (continued) attractiOn lOcatiOn Houston (continued) Argentina Cafe Old world charm with Southern style. Galveston Moody Gardens Looking for island fun? Explore the Aquarium Pyramid®, Discovery Museum or 3D, 4D and Ridefilm theaters. Enjoy the Colonel Paddlewheel Boat or a little summer fun at beautiful Palm Beach. Schlitterbahn Galveston Island Waterpark The park offers over 33 amazing rides and attractions, including uphill water coasters, thrilling speed slides, kid’s water playgrounds, whitewater rapids, relaxing hot tubs, family raft rides and the Boogie Bahn surf ride. Railroad Museum and Terminal Includes exhibits of a model train layout of the port of Galveston, Pullman sleepers, cabooses, a diner car, a meal care, steam locomotives and more. Texas Seaport Museum/1877 Tall Ship Elissa Share the adventure of the high seas at the Texas Seaport Museum, home of the 1877 tall ship Elissa, a floating National Historic Landmark. Kemah Kemah Boardwalk Known for its exceptional restaurants, Kemah Boardwalk is a 40acre family-oriented entertainment complex. Amusements include a carousel, Ferris wheel, games and rides. 33 rd AnnuAl MArketing Science conference 3055 Sage Rd Price Range: $ Phone: 713-622-8877 One Hope Blvd. Daily 10am-6pm www.moodygardens.com Next to Moody Gardens Daily 10am-8pm www.schlitterbahn.com/gal The Strand at 25 th Daily 10am-5pm www.galvestonrrmuseum.com Pier 21 #8 Daily 10am-5pm www.tsm-elissa.org 2 nd St. & Bradford Ave. & Waterfront St. Daily www.kemahboardwalk.com June 9-11, 2011, Houston, Texas business.rice.edu xi
Page 1 and 2: 2011 33 RD ANNUAL INFORMS MARKETING
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Page 6 and 7: INFORMS MaRkeTINg ScIeNce cONFeReNc
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Page 16 and 17: INTeRcONTINeNTal HOTel & cONveNTION
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Page 36 and 37: SB09 - Founders III International M
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Page 52 and 53: TB08 4 - Evaluating Financial Risk
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Page 58 and 59: TC04 3 - Is it a Fad or Necessity?
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TC11 MARKETING SCIENCE CONFERENCE -
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TC14 ■ TC14 Champions Center VI C
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TD03 MARKETING SCIENCE CONFERENCE -
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FA02 ■ FA02 Legends Ballroom II U
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FA06 2 - Investigating the Relation
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FA10 MARKETING SCIENCE CONFERENCE -
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FA13 4 - Modeling the Impact of Vis
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FB15 4 - Price Pressure and Supplie
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FC07 4 - Price Competition in the S
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FC10 ■ FC10 Founders IV Segmentat
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FC14 MARKETING SCIENCE CONFERENCE -
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FD02 ■ FD02 Legends Ballroom II U
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FD05 ■ FD05 Legends Ballroom VI G
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FD15 ■ FD15 Champions Center V CR
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SA04 MARKETING SCIENCE CONFERENCE -
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SA07 ■ SA07 Founders I Entertainm
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SB03 MARKETING SCIENCE CONFERENCE -
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SB06 ■ SB06 Legends Ballroom VII
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SB09 ■ SB09 Founders III Internat
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SB14 MARKETING SCIENCE CONFERENCE -
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SC03 3 - Does Higher Transparency L
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SC09 2 - Buy-now Prices at Entertai
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SC14 2 - Analyzing the Dynamics of
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Author Index A Abou Nabout, Nadia F
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Lee, So Young TD15 Leeflang, Peter
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Session Index Thursday, 8:30am - 10
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S A T U R D A Y Auctions and Consum
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2012 INFORMS Marketing Science Conference June 7

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