2012 INFORMS Marketing Science Conference June 7

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FA09 – Founders III Retailing II: General Chair: Manish Gangwar The Impact of Retailers’ Corporate Social Responsibility on Price Fairness Perceptions and Loyalty Kusum Ailawadi, Jackie Luan, Scott Neslin, Gail Taylor To Kill Two Birds with One Long Queue Wenqing Zhang, Chun (Martin) Qiu Shopper Loyalty to Whom? Chain and Outlet Loyalty in a Dynamic Retail Environment Arjen van Lin, Els Gijsbrechts Examining Store Attractiveness as a Category-specific Trait Manish Gangwar, Qin Zhang, P. B. Seetharaman FA13 – Champions Center III Marketing Finance Interface I Chair: Michal Herzenstein Going Public: How Stock Market Participation Changes Firm Product Innovation Behavior Christine Moorman, Simone Wies Media Expenditure Effectiveness and Firm Performance Lopo Rego, Lisa Schöler, Bernd Skiera The Impact of Capital Structure on Customer Satisfaction Reo Song, Gautham Vadakkepatt The Use of Advertising for Capital Market Benefits Michal Herzenstein, Tzachi Zach, Dan Horsky A Simple Metric that Really Matters: Including the Share of Customer Business in Financial Reports Christian Schulze, Manuel Bermes, Bernd Skiera 2011 INFORMS Marketing Science Conference Friday, June 10 th , 2011 8.30-10.00 (FA) FA10 – Founders IV Measurement Issues Chair: Julie Lee Customer Innovation: A Combined Lead User and Conjoint Analysis Approach Alexander Sänn; Daniel Baier Accountability of Biological-response Measures for Advertising Effects Akihiro Inoue Using Augmented Best-worst Scaling to Test Schwartz’ Theory of Values Julie Lee, Jordan Louviere, Geoff Soutar FA14 – Champions Center VI Pricing and Consumer Behavior Chair: Marcus Kunter Produce Line Obfuscation Lin Liu, Anthony Dukes Choosing the Right Plan? Asymmetric Biases in 3-part Tariff Plan Choices Vardit Landsman, Itai Ater A Model of the Consumer Pricing Decision Process under Pay-what-you-want Marcus Kunter FA11 – Champions Center I Using Endorsers in Advertising Chair: Debasis Pradhan Alienating the Mainstream: Does the Inclusion of Gay and Lesbian Imagery Diminish Brand Perception? Anthony Perez, Helene Caudill Consumer Perceptions of Corporate Gayfriendly Activities: The Role of Gender and Gay Identity Gillian Oakenfull Attitude Towards Celebrity Endorsement and Brand Loyalty: Mediating Effect of Celebrity Credibility Debasis Pradhan, Duraipandian Israel FA15 – Champions Center V CRM IV: Customer Loyalty Chair: Janghyuk Lee Understanding Whether and How Marketing Efforts Drive Loyalty in the Car Industry of Emerging Markets Guillermo Armelini, Hernán Román Is Rewarding VIPs Profitable? Steven Sangwoo Shin, Jia Li The Effects of Effort Level on Reward Redemption Behavior Jiyoon Kim, Janghyuk Lee, Sang Yong Kim FA12 – Champions Center II Aesthetics Chair: Elea McDonnell Feit Inferring Color Preferences: A Utility Model Approach Seth Orsborn, Peter Boatwright, Jonathan Cagan Product Aesthetics is Must or Plus? Trade-offs Between Product Aesthetic and Functional Attributes Jesheng Huang, Chia Ming Hu Shaping Product Perceptions Tanuka Ghoshal, Peter Boatwright Modeling the Impact of Visual Design in Consumer Choice Model Elea McDonnell Feit, Jeffrey Dotson, Mark Beltramo, Randall Smith
FB01 – Legends Ballroom I Choice IV: Market Structure & Substitution Chair: Kamer Toker-Yildiz Measuring How Different Marketing Instruments Affect Competition: The Role of Choice Model Specifications Qiang Liu, Thomas Steenburgh, Sachin Gupta Optimal Dynamic Pricing Strategies: Consumer Cross-category Incidence/Purchase Quantity Decisions Sri Devi Duvvuri, Praveen Kopalle Market Delineation Strategies in Consumer Goods Market Sebastian Gabel, Raimund Bau The Influence of Willingness-to-pay on Consumer’s Cross Category Purchase Behavior Kamer Toker-Yildiz, Sri Devi Duvvuri, Minakshi Trivedi FB05 – Legends Ballroom VI Game Theory I: Decisions Under Limited Information Chair: Jeffrey D. Shulman How Hidden Add-on Pricing Can Reduce Profit Jeffrey D. Shulman, Xianjun Geng Salesforce Compensation under Inventory Considerations Kinshuk Jerath, Tinglong Dai Memories and Rules Juanjuan Zhang, Jeanine Miklós-Thai The Model of Buzz Jiwoong Shin, Arthur Campbell, Dina Mayzlin 2011 INFORMS Marketing Science Conference Friday, June 10 th , 2011 10.30-12.00 (FB) FB02 – Legends Ballroom II UGC-II (Quest for Comprehension and Integration) Chair: Manish Tripathi Listening in on Online Conversations: Measuring Consumer Sentiment with Social Media David Schweidel, Wendy W. Moe Social Tag Maps: A New Approach For Understanding Brand Association Networks Hyoryung Nam The Quest for Content: The Role of User Generated Links in Online Content Shachar Reichman, Jacob Goldenberg, Gal Oestreicher A Framework for Unifying Differentiated User-generated Content: What I Say, Where I Go, and What I Think Manish Tripathi, Ashish Sood FB06 – Legends Ballroom VII Channels II: Relationship Management Chair: Sara Valentini Investigating Impact of Multiple Communication & Marketing Mix Elements in Multichannel Environment Ashish Kumar, Ram Bezawada, Minakshi Trivedi Return on Channel Investments for Customer Acquisition – A Cross-channel Analysis Maik Eisenbeiss, Monika Käuferle, Peter Saffert, Werner Reinartz Does Multichannel Usage Produce More Profitable Customers Sara Valentini, Elisa Montaguti, Scott Neslin Insights Into the Role of the Internet in a Multichannel Customer Management Strategy Tanya Mark, Katherine N. Lemon, Jan Bulla, Antonello Maruott, Mark Vandenbosch FB03 – Legends Ballroom III Internet Relationship Chair: Ingrid Poncin How Websites Can Create Trust: The Mechanisms that Build Initial Trust in E- Commerce Environments Paul Driessen, Marcel van Birgelen, Eric Rongen The Quality of Electronic Customer-tocustomer Interaction: Classification and Consequences Moritz Mink, Dominik Georgi Video Ads Virality Thales Teixeira Avatar Identification on 3d Commercial Website: Gender Issues Ingrid Poncin, Marion Garnier FB07 – Founders I Panel Session: Collaborative Research: Reasons Why, Difficulties and Potential Models Chair: Glen Urban Collaborative Research: Reasons Why, Difficulties and Potential Models (Data Base sharing and Prospective Meta Analysis) Moderator: Glen Urban, Panelists: Eric Bradlow, Gary Lilien, Don Lehmann, Catherine Tucker, Stefan Stremersch, Jan-Benedict Steenkamp, Jerry Wind, Gui Liberali FB04 – Legends Ballroom V Dynamic Models II Chair: Roopa Choodamani Advertising Strategies by Multinational Firms Wiebke Schlabohm, Barbara Deleersnyder Modeling Dynamics of Consumer Preference and Promotion Effect in Brand Choices Eiji Motohashi, Tomoyuki Higuchi Be Careful When Using the Mover-stayer Conceptual Framework in Brand Choice Mode Kanghyun Yoon Morphing Marketing Response Optimization – Advocating a Next Practice Roopa Choodamani, Pradeep Kumar FB08 – Founders II The Long Run Consequences of Short Run Decisions II Chair: K. Sudhir Co-chair: Ahmed Khwaja Dynamic Competition between New and Used Durable Goods Without Physical Depreciation Masakazu Ishihara, Andrew Ching A Dynamic Model of Competition with Bundling Vineet Kumar, Timothy Derdenger A Dynamic General Equilibrium Model of User Generated Content Carl Mela, Dae-Yong Ahn A Dynamic Structural Analysis of Enterprise Knowledge Sharing Baohong Sun, Yingda Lu, Param Vir Singh
Page 1 and 2: 2011 33 RD ANNUAL INFORMS MARKETING
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Page 6 and 7: INFORMS MaRkeTINg ScIeNce cONFeReNc
Page 8 and 9: ReSTauRaNTS IN HOuSTON (continued)
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Page 14 and 15: SuMMaRy ScHedule xii 33 rd AnnuAl M
Page 16 and 17: INTeRcONTINeNTal HOTel & cONveNTION
Page 18 and 19: TA09 - Founders III Promotions I Ch
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Page 24 and 25: TD09 - Founders III Retailing I: Ge
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Page 34 and 35: SA09 - Founders III Retailing VI: A
Page 36 and 37: SB09 - Founders III International M
Page 38 and 39: SC09 - Founders III International M
Page 40 and 41: TA02 ■ TA02 Legends Ballroom II G
Page 42 and 43: TA06 MARKETING SCIENCE CONFERENCE -
Page 44 and 45: TA10 2 - Stars, Leaders, Free-rider
Page 46 and 47: TA13 MARKETING SCIENCE CONFERENCE -
Page 48 and 49: TB01 MARKETING SCIENCE CONFERENCE -
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Page 52 and 53: TB08 4 - Evaluating Financial Risk
Page 54 and 55: TB11 ■ TB11 Champions Center I Re
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Page 58 and 59: TC04 3 - Is it a Fad or Necessity?
Page 60 and 61: TC08 3 - Optimal Mailing in a Beta-
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Page 64 and 65: TC14 ■ TC14 Champions Center VI C
Page 66 and 67: TD03 MARKETING SCIENCE CONFERENCE -
Page 74 and 75: FA02 ■ FA02 Legends Ballroom II U
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FA06 2 - Investigating the Relation
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FA10 MARKETING SCIENCE CONFERENCE -
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FA13 4 - Modeling the Impact of Vis
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FB02 MARKETING SCIENCE CONFERENCE -
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FB15 4 - Price Pressure and Supplie
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FC03 MARKETING SCIENCE CONFERENCE -
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FC07 4 - Price Competition in the S
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FC10 ■ FC10 Founders IV Segmentat
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FC14 MARKETING SCIENCE CONFERENCE -
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FD02 ■ FD02 Legends Ballroom II U
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FD05 ■ FD05 Legends Ballroom VI G
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FD09 MARKETING SCIENCE CONFERENCE -
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FD12 MARKETING SCIENCE CONFERENCE -
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FD15 ■ FD15 Champions Center V CR
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SA04 MARKETING SCIENCE CONFERENCE -
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SA07 ■ SA07 Founders I Entertainm
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SB03 MARKETING SCIENCE CONFERENCE -
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SB06 ■ SB06 Legends Ballroom VII
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SB09 ■ SB09 Founders III Internat
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SB14 MARKETING SCIENCE CONFERENCE -
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SC03 3 - Does Higher Transparency L
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SC09 2 - Buy-now Prices at Entertai
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SC14 2 - Analyzing the Dynamics of
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Author Index A Abou Nabout, Nadia F
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Lee, So Young TD15 Leeflang, Peter
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Session Index Thursday, 8:30am - 10
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S A T U R D A Y Auctions and Consum
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2012 INFORMS Marketing Science Conference June 7

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