- Page 1: 2011 33 RD ANNUAL INFORMS MARKETING
- Page 5 and 6: INFORMS SOcIeTy OF MaRkeTINg ScIeNc
- Page 7 and 8: 33 rd AnnuAl MArketing Science conf
- Page 9 and 10: ReSTauRaNTS IN HOuSTON (continued)
- Page 11 and 12: ReSTauRaNTS IN HOuSTON (continued)
- Page 13 and 14: SIgHTSeeINg IN aNd aROuNd HOuSTON (
- Page 15 and 16: INFORMaTION FOR SeSSION cHaIRS, pRe
- Page 17 and 18: TA01 - Legends Ballroom I Marketing
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- Page 21 and 22: TC01 - Legends Ballroom I Choice I:
- Page 23 and 24: TD01 - Legends Ballroom I Choice II
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- Page 33 and 34: SA01 - Legends Ballroom I Conjoint
- Page 35 and 36: SB01 - Legends Ballroom I Advertisi
- Page 37 and 38: SC01 - Legends Ballroom I Advertisi
- Page 39 and 40: How to Navigate the Contributed Ses
- Page 41 and 42: address a target group. i.e., shoul
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- Page 45 and 46: 4 - Understanding Customers` Substi
- Page 47 and 48: shift in the demand curve. Most of
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3 - The Impact of Free-trial Promot
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3 - Cross-cultural Differences in B
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of the sequence of evaluation, a pa
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■ TC06 Legends Ballroom VII Compe
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and on the transaction utility they
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een developed would help marketers
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Thursday, 3:30pm - 5:00pm ■ TD01
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interest. To evaluate the performan
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2 - What You Don’t Know Can’t H
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■ TD12 Champions Center II Biddin
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while maintaining market growth rat
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knowledge. However, buyers with a h
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■ FA07 Founders I Panel Session:
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ecoming more acceptable, the dilemm
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2 - Choosing the Right Plan? Asymme
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4 - A Framework for Unifying Differ
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■ FB06 Legends Ballroom VII Chann
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3 - Money-back Guarantees: The Grea
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2 - The Impact of Consulting on Buy
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2 - Data or Structure? Using a Fiel
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4 - Green Lifestyle Adoption: Shopp
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2 - Determining Consumers’ Discou
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3 - Investigating Salespeople Turno
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2 - One-stop Shopping: A Double Edg
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3 - Which Link to Click - Sponsored
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valuation of the high-end consumers
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2 - A Machine Learning Approach to
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4 - Social Ties and User Generated
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■ SA02 Legends Ballroom II Twitte
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■ SA05 Legends Ballroom VI Game T
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differ depending on their respectiv
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2 - The Impact of Online Referrals
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Saturday, 10:30am - 12:00pm ■ SB0
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2 - R&D Spillover and Product Diffe
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2 - The Advertising Role of Profess
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4- Optimal Allocation of Marketing
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3 - Information Communities: The Ne
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■ SC06 Legends Ballroom VII Consu
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and context is unclear. The current
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A Agarwal, Nipun SB14 Alexandrov, A
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F Fan, Tingting FC10 Fang, Eric TA0
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Schweidel, David TC07, FA02, FB02,
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OZYEGIN UNIVERSITY (OzU) invites yo
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Friday, 1:30pm - 3:00pm FC01 Choice