2012 INFORMS Marketing Science Conference June 7

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TC09 – Founders III Promotions III Chair: Ty Henderson How Effective Are Conditional Promotions Tobias Langer, Kusum Ailawadi, Karen Gedenk, Scott Neslin Coupon Expiration and Redemption Joseph Pancras, Rajkumar Venkatesan Gifts with a Gab: A Multivariate Poisson Analysis of the Effects of Gifts on Customer Acquisitions Sudipt Roy, Purushottam Papatla Promoting a Brand Portfolio with a Social Cause: Findings from an In-market Natural Experiment Ty Henderson, Neeraj Arora TC13 – Champions Center III Quantifying the Profit Impact of Marketing III Chair: Xueming Luo The Market Valuation of Company Initiated Customer Engagement Sander F. M. Beckers, Jenny van Doorn, P.C. (Peter) Verhoef Impact of Price Change on Profitability: Theory and Empirical Evidence Vinay Kanetkar The Value Relevance of Marketing Expenditures Min Chung Kim, Leigh McAlister Assortment Diversification in the Retail Industry: The Impact on Market-based and Accounting-based Performance Timo Sohl, Thomas Rudolph 2011 INFORMS Marketing Science Conference Thursday, June 9 th , 2011 1.30-3.00 (TC) TC10 – Founders IV Consumer Behavior Chair: Yi-Yun Shang My Brain is Tired. Can I Make Inference Spontaneously? Xiaoning Guo, Inigo Arroniz Theories of Emotion in Consumer Behavior Khalil Rohani, Laila Rohani, Joe Barth Carrot or Stick? - Asymmetric Evaluation on Counterfeit Products Under Different Self Construal Xi Chen Remedying Reverse Self-control Effect of Hyperopic Consumers on Vicious Avoidance Yi-Yun Shang, Kuen-Hung Tsai TC14 – Champions Center VI Consumer Responses to Pricing Chair: Anja Lambrecht Starting Prices as Catalysts for Consumer Response to Customization Marco Bertini, Luc Wathieu Free vs. Fee: Pricing of Online Content Services Kanishka Misra, Anja Lambrecht Private Label Response to National Brand Promotions: A Field Experiment Eric Anderson, Karsten Hansen, Duncan Simester Paying with Money or with Effort: Pricing When Customers Anticipate Hassle Anja Lambrecht, Catherine Tucker TC11 – Champions Center I Advertising Strategy Chair: Sabita Mahapatra The Impact of Advertising on Brand Trial in Experience Good Markets Raimund Bau Advertising during Recession: Role of Industry Characteristics, Strategy Type, and Market Orientation Peren Ozturan, Aysegul Ozsomer A Study on the Effectiveness of Emotional Versus Rational Appeals on Consumer of Eastern India Sabita Mahapatra TC15 – Champions Center V CRM I: Customer Lifetime Value Chair: Zainab Jamal Payments as a Virtual Lock-in: Customers’ Profitability over Time in the Presence of Payments Irit Nitzan, Barak Libai, Danit Ein-Gar A New Model Proposal to Churn Management Omer Faruk Seymen, Abdulkadir Hiziroglu Hazards of Ignoring Involuntary Customer Churn Zainab Jamal, Randolph Bucklin TC12 – Champions Center II Brand Equity Chair: U.N. Umesh Improving the Image of Countries, Cities and Tourist Destinations, Using Media and Branding Strategies Eduardo Oliveira Competitive Advantage through Internal Branding Constituents: Developing Critical Component Framework Anurag Kansal, Prem Dewani Conceptualization and Development of Scale for Power of Brand in a Brand-consumer Relationship Roopika Raj, Abraham Koshy Patent Data and Marketing Science U.N. Umesh, Monte Shaffer
TD01 – Legends Ballroom I Choice II: Effects on ... Chair: Linda Court Salisburyua Incorporating State Dependence in Aggregate Market Share Models Polykarpos Pavlidis, Dan Horsky, Minjae Song Complexity Effects on Choice Experiment-based Model Performance Benedict Dellaert, Bas Donkers, Arthur van Soest The Interplay of Reference Dependence and Choice Set Formation in Replacement Decisions Paul Messinger, Joffre Swait, Lianhua Li Does Choice Set Formation Drive the Diversification Effect? A Model and Experimental Evidence Linda Court Salisbury, Fred M. Feinberg TD05 – Legends Ballroom VI New Product IV: Strategy Chair: Dinah Vernik Strategic Product Line Design with Product Concept Demonstration Taewan Kim, Eunkyu Lee The Strategic Role of Exchange Programs Bo Zhou, Debu Purohit, Preyas Desai Merging in Spatial Competition Tieshan Li Price and Inventory Competition between New and Old Technologies Dinah Vernik, Preyas Desai, Fernando Bernstein 2011 INFORMS Marketing Science Conference Thursday, June 9 th , 2011 3.30-5.00 (TD) TD02 – Legends Ballroom II Online Advertising – II Chair: Harald van Heerde Connecting Social Media with Television Advertising and Online Search Yanwen Wang Investigating Advertisers’ View of Online and Print Media: Complements or Substitutes? Shrihari Sridhar, S. Sriram Does Television Advertising Influence Online Search? Mingyu Joo, Kenneth Wilbur, Yi Zhu Does Online Advertising Help or Hurt Offline Sales? A Nation-wide Field Experiment Harald van Heerde, Isaac Dinner, Scott Neslin TD06 – Legends Ballroom VII Competition IV: Quality Chair: S. Chan Choi The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims Praveen Kopalle, Don Lehmann A Structural Analysis on Service Quality and Pricing Tradeoff in Airlines Chen Zhou, Rajdeep Grewal Hedonic Quality Differentiation and Channel Choice S. Chan Choi TD03 – Legends Ballroom III Internet: Car Buying Chair: Chen Lin Modeling the Volume of Positive Online Word of Mouth for Automobiles Jie Feng, Purushottam Papatla External Search in Secondary Markets and Impact of Internet Search on Seller Choice Sonika Singh Media, Finance and Automotive: A Latent Trait Model of Consumption in Seemingly Disparate Categories Chen Lin, Douglas Bowman TD07 – Founders I Services Chair: Kimmy Wa Chan Service Worker Role in Encouraging Customer Equity: Dyadic Analysis Yu-Li Lin, Hsiu-Wen Liu Perceptions of Service Failures: A Test and Extension of Affective Forecasting Theory Muyu Wei, Geng Cui Can I Do It? Can You Do It? Roles of Self-efficacy and Other-efficacy of Customers and Employees Kimmy Wa Chan, Bennett C. K. Yim, Simon Lam TD04 – Legends Ballroom V Econometric Methods II: General Chair: Martin Spann Empirical Regularity in Academic Marketing Research Productivity Patterns Vijay Ganesh Hariharan, Debabrata Talukdar, Chanil Boo Investigating the Performance of a Dynamic Budget Allocation Heuristic: A Simulation based Analysis Nils Wagner Social Network Based Judgmental Forecasting Martin Spann, Christian Pescher, Gary Lilien, Gerrit Van Bruggen TD08 – Founders II Innovation IV Chair: Anna S. Cui Patent Rank and Firm Performance Monte Shaffer, U.N. Umesh What You Don’t Know Can’t Hurt You: Effects of Knowledge Limitations on Technological Innovativeness Stav Rosenzweig, David Mazursky Alliance Portfolio Resource Diversity and Firm Innovation Anna S. Cui, Gina O’Connor
Page 1 and 2: 2011 33 RD ANNUAL INFORMS MARKETING
Page 4 and 5: ii 33 rd AnnuAl MArketing Science c
Page 6 and 7: INFORMS MaRkeTINg ScIeNce cONFeReNc
Page 8 and 9: ReSTauRaNTS IN HOuSTON (continued)
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Page 14 and 15: SuMMaRy ScHedule xii 33 rd AnnuAl M
Page 16 and 17: INTeRcONTINeNTal HOTel & cONveNTION
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Page 20 and 21: TB09 - Founders III Promotions II C
Page 24 and 25: TD09 - Founders III Retailing I: Ge
Page 26 and 27: FA09 - Founders III Retailing II: G
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Page 34 and 35: SA09 - Founders III Retailing VI: A
Page 36 and 37: SB09 - Founders III International M
Page 38 and 39: SC09 - Founders III International M
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Page 42 and 43: TA06 MARKETING SCIENCE CONFERENCE -
Page 44 and 45: TA10 2 - Stars, Leaders, Free-rider
Page 46 and 47: TA13 MARKETING SCIENCE CONFERENCE -
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Page 50 and 51: TB05 MARKETING SCIENCE CONFERENCE -
Page 52 and 53: TB08 4 - Evaluating Financial Risk
Page 54 and 55: TB11 ■ TB11 Champions Center I Re
Page 56 and 57: TC01 MARKETING SCIENCE CONFERENCE -
Page 58 and 59: TC04 3 - Is it a Fad or Necessity?
Page 60 and 61: TC08 3 - Optimal Mailing in a Beta-
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Page 64 and 65: TC14 ■ TC14 Champions Center VI C
Page 66 and 67: TD03 MARKETING SCIENCE CONFERENCE -
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TD14 MARKETING SCIENCE CONFERENCE -
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FA02 ■ FA02 Legends Ballroom II U
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FA06 2 - Investigating the Relation
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FA10 MARKETING SCIENCE CONFERENCE -
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FA13 4 - Modeling the Impact of Vis
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FB02 MARKETING SCIENCE CONFERENCE -
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FB15 4 - Price Pressure and Supplie
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FC03 MARKETING SCIENCE CONFERENCE -
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FC07 4 - Price Competition in the S
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FC10 ■ FC10 Founders IV Segmentat
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FC14 MARKETING SCIENCE CONFERENCE -
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FD02 ■ FD02 Legends Ballroom II U
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FD05 ■ FD05 Legends Ballroom VI G
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FD09 MARKETING SCIENCE CONFERENCE -
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FD12 MARKETING SCIENCE CONFERENCE -
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FD15 ■ FD15 Champions Center V CR
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SA04 MARKETING SCIENCE CONFERENCE -
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SA07 ■ SA07 Founders I Entertainm
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SB03 MARKETING SCIENCE CONFERENCE -
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SB06 ■ SB06 Legends Ballroom VII
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SB09 ■ SB09 Founders III Internat
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SB14 MARKETING SCIENCE CONFERENCE -
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SC03 3 - Does Higher Transparency L
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SC09 2 - Buy-now Prices at Entertai
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SC14 2 - Analyzing the Dynamics of
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Author Index A Abou Nabout, Nadia F
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Lee, So Young TD15 Leeflang, Peter
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Session Index Thursday, 8:30am - 10
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S A T U R D A Y Auctions and Consum
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2012 INFORMS Marketing Science Conference June 7

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