2012 INFORMS Marketing Science Conference June 7

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SB09 – Founders III International Marketing I: General/Emerging Markets Chair: Sameer Mathur Global Expansion to vs. from Emerging Markets: An Empirical Study of Crossborder M & A's Completion Chenxi Zhou, Qi Wang, Jinhong Xie Going Global: Why Some Firms from Emerging Markets Internationalize More than Others Sourindra Banerjee, Rajesh Chandy, Jaideep Prabhu Multinational Strategic Alliance Models between Taiwan and China Shih-Wei Huang, Wun-Hwa Chen, Ai-Hsuan Chiang Quantity Discounts in Emerging Markets Sameer Mathur, Kannan Srinivasan, Preyas Desai SB13 – Champions Center III Private Labels II: Effect on the Distribution Channel Chair: Alexei Alexandrov Retailer Brand: To Keep it Private or Not? Yunchuan Liu, Liwen Chen, Steve Gilbert Retailer Brand Introduction with Consumer Evaluation Ying Xiao, Yunchuan Liu Market Expansion Effort in a Common Retailer Channel with Asymmetric Manufacturers Serdar Sayman, Gangshu Cai Effects of Manufacturers' Advertising on Volumes, Retail Margins, and Retail Profits Alexei Alexandrov 2011 INFORMS Marketing Science Conference Saturday, June 11 th , 2011 10.30-12.00 (SB) SB10 – Founders IV Health Care Marketing II Chair: Jaap Wieringa Product Bundling in Patent-protected Markets Eelco Kappe, Stefan Stremersch How Generic Drugs Affect Brands Before and After Entry Jaap Wieringa, Peter Leeflang, Ernst Osinga How, When and to Whom Should Pharmaceutical Innovations be Promoted? Katrin Reber, Peter Leeflang, Philip Stern, Jaap Wieringa Optimal Allocation of Marketing Resources: Employing Spatially Determined Social Multiplier Effects between Physicians Sina Henningsen, Soenke Albers, Tammo Bijmolt SB14 – Champions Center VI Marketing Strategy III: General Chair: Nipun Agarwal To Research or to Execute? Analysis of the Drivers of Marketing Performances Chiara Saibene, Fabio Ancarani Recall Now or Recall Later: Investigating Drivers of a Firm’s Decision to Delay a Recall Meike Eilert, Kartik Kalaignanam, Satish Jayachandran Virtual Events: An Emerging Tactic that Complements the World of Experience Marketing Nipun Agarwal SB11 – Champions Center I Social Influence II Chair: Duraipandian Israel Co-creation of Social Value in an Online Brand Community Kwok Ho Poon, Leslie S.C. Yip What is There to ‘Like’ About Facebook? K N Rajendran, Steven B Corbin, Ciara Pearce, Matthew Bunker Too Much or Not Enough - How the Degree of Interpersonal Similarity Forces Compliance with Requests Johannes Hattula, Sven Reinecke, Stefan Hattula User Personality, Perceived Benefits and Usage Intensity of Social Networking Sites: An Indian Study Duraipandian Israel, Debasis Pradhan SB15 – Champions Center V CRM VIII: Customer Lifetime Value Chair: Peter Pal Zubcsek Churn Prediction Using Bayesian Ensemble in Telecommunications Market Jaewook Lee, Namhyong Kim Improved Churn Prediction with More Effective Use of Customer Data Özden Gür Ali, Umut Ariturk, Hamdi Ozcelik Information Communities: The Network Structure of Communication Peter Pal Zubcsek, Imran Chowdhury, Zsolt Katona SB12 – Champions Center II No Session
SC01 – Legends Ballroom I Advertising and Two Sided Markets Chair: Kaifu Zhang The Impact of Advertising on Media Bias Tansev Geylani, T. Pinar Yildirim, Esther Gal-Or Matching Markets for Contextual Advertising: The Tao of Taobao and the Sense of AdSense Chunhua Wu, Kaifu Zhang, Tat Y. Chan Is Online Content Worth Paying For?: A Two-sided Market Approach Jinsuh Lee, Manohar Kalwani Contextual Advertising Kaifu Zhang, Zsolt Katona SC05 – Legends Ballroom VI No Session 2011 INFORMS Marketing Science Conference Saturday, June 11 th , 2011 1.30-3.00 (SC) SC02 – Legends Ballroom II Auctions and Pricing Chair: Woochoel Shin Lemony Prices: An Online Field Experiment on Price Dispersion Zemin Zhong, David Ong Two-dimensional Auctions for Sponsored Search Amin Sayedi, Kinshuk Jerath Does Higher Transparency Lead to More Search in Online Auctions? Peter T. L. Popkowski Leszczyc, Ernan Haruvy First-page Bid Estimates and Keyword Search Advertising: A Strategic Analysis Woochoel Shin, Preyas Desai, Wilfred Amaldoss SC06 – Legends Ballroom VII Consumer Preferences Chair: Doug Walker Awareness and Ability to Express Preferences and its Impact on the Establishment of Causal Relations Rubén Huertas-García, Paloma Miravitlles-Matamor, Esther Hormiga, Jorge Lengler A Bayesian Approach to Estimating Demand for Product Characteristics: An Application to Coffee Purchase in Boston Margil Funtanilla, Benaissa Chidmi An Anti-ideal Approximation of the Mixed Logit Model Robert Bordley Can CRM Create Goal Incongruence Among Salespeople and their Firms? An Agency Theory Perspective Doug Walker, Eli Jones, Keith Richards SC03 – Legends Ballroom III Meet the Editor: Journal of Service Research Chair: Richard Batsell Meet the Editors SC07 – Founders I Entertainment Marketing III Chair: Dominik Papies Co-chair: Sohyoun Shin Influence of Film Adaptation on Motion Picture Performance: Experiences on SF Films in Hollywood Sunghan Ryu, Young-Gul Kim, Jae Kyu Lee Buy-now Prices at Entertainment Shopping Auctions Jochen Reiner, Martin Natter, Bernd Skiera Testing Strategies in Hollywood: A Duopolistic Game vs. an Agent Based Model Sebastiano Delre, Claudio Panico An Experimental Analysis of Price Elasticities for Music Downloads Dominik Papies, Martin Spann, Michel Clement SC04 – Legends Ballroom V Unique Topics 2 Chair: Nithya Rajamani Role of Government in Marketing Sustainable Development: An Exploratory Investigation V. Mukunda Das, Saji K B Linkages between Infrastructure and Consumption Demand in Emerging Markets Puja Agarwal Poverty (Tenure) Track Daniel Shapira, Eran Manes The Nature of Informal Garments Markets: An Empirical Examination in Emerging Economy Prashant Mishra, Gopal Das SC08 – Founders II No Session
Page 1 and 2: 2011 33 RD ANNUAL INFORMS MARKETING
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Page 6 and 7: INFORMS MaRkeTINg ScIeNce cONFeReNc
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Page 14 and 15: SuMMaRy ScHedule xii 33 rd AnnuAl M
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Page 42 and 43: TA06 MARKETING SCIENCE CONFERENCE -
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Page 52 and 53: TB08 4 - Evaluating Financial Risk
Page 54 and 55: TB11 ■ TB11 Champions Center I Re
Page 56 and 57: TC01 MARKETING SCIENCE CONFERENCE -
Page 58 and 59: TC04 3 - Is it a Fad or Necessity?
Page 60 and 61: TC08 3 - Optimal Mailing in a Beta-
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Page 76 and 77: FA06 2 - Investigating the Relation
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Page 80 and 81: FA13 4 - Modeling the Impact of Vis
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FB08 MARKETING SCIENCE CONFERENCE -
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FB12 MARKETING SCIENCE CONFERENCE -
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FB15 4 - Price Pressure and Supplie
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FC03 MARKETING SCIENCE CONFERENCE -
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FC07 4 - Price Competition in the S
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FC10 ■ FC10 Founders IV Segmentat
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FC14 MARKETING SCIENCE CONFERENCE -
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FD02 ■ FD02 Legends Ballroom II U
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FD05 ■ FD05 Legends Ballroom VI G
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FD09 MARKETING SCIENCE CONFERENCE -
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FD12 MARKETING SCIENCE CONFERENCE -
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FD15 ■ FD15 Champions Center V CR
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SA04 MARKETING SCIENCE CONFERENCE -
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SA07 ■ SA07 Founders I Entertainm
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SB03 MARKETING SCIENCE CONFERENCE -
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SB06 ■ SB06 Legends Ballroom VII
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SB09 ■ SB09 Founders III Internat
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SB14 MARKETING SCIENCE CONFERENCE -
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SC03 3 - Does Higher Transparency L
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SC09 2 - Buy-now Prices at Entertai
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SC14 2 - Analyzing the Dynamics of
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Author Index A Abou Nabout, Nadia F
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Lee, So Young TD15 Leeflang, Peter
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Session Index Thursday, 8:30am - 10
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S A T U R D A Y Auctions and Consum
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2012 INFORMS Marketing Science Conference June 7

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