2012 INFORMS Marketing Science Conference June 7
2012 INFORMS Marketing Science Conference June 7
2012 INFORMS Marketing Science Conference June 7
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<strong>INFORMS</strong> SOcIeTy OF MaRkeTINg ScIeNce BOaRd aNd advISORy cOuNcIl<br />
33 rd AnnuAl MArketing <strong>Science</strong> conference<br />
The Institute of Operations Research and Management <strong>Science</strong>s (<strong>INFORMS</strong>) is an international, not-for-profit<br />
scientific society with 10,000 members, including Nobel laureates, dedicated to applying scientific methods to<br />
help improve decision-making, management, and operations. The <strong>Marketing</strong> <strong>Science</strong> <strong>Conference</strong> falls under the<br />
auspices of the <strong>INFORMS</strong> Society for <strong>Marketing</strong> <strong>Science</strong> (ISMS) sub-branch whose major purpose is to foster<br />
the development, dissemination, and implementation of knowledge, basic and applied research, and science and<br />
technologies that improve the understanding and practice of marketing.<br />
<strong>INFORMS</strong> SOcIeTy FOR MaRkeTINg ScIeNce BOaRd<br />
President<br />
Scott A. Neslin, Dartmouth College<br />
Treasurer<br />
Gerard (Gerry) J. Tellis, University of Southern California<br />
Secretary<br />
Brian T. Ratchford, University of Texas at Dallas<br />
Newsletter Editor<br />
Luc Wathieu, Georgetown University<br />
Vice President of Meetings<br />
Fred Feinberg, University of Michigan<br />
Vice President of Electronic Communications<br />
Peter T. L. Popkowski Leszczyc, University of Alberta<br />
Vice President of Practice<br />
V. Kumar, Georgia State University<br />
Vice President of Education<br />
Bart Bronnenberg, Tilburg University<br />
Vice President of Membership<br />
Min Ding, Pennsylvania State University<br />
Vice President of External Relations<br />
Gary Lilien, Pennsylvania State University<br />
President Elect<br />
Kannan Srinivasan, Carnegie Mellon University<br />
Past President<br />
Rick Staelin, Duke University<br />
<strong>INFORMS</strong> Liaison Officer<br />
Paul Messinger, University of Alberta<br />
advISORy cOuNcIl<br />
Donald R. Lehmann, Columbia University<br />
Jean-Pierre Dubé, University of Chicago<br />
Baohong Sun, Carnegie Mellon University<br />
<strong>June</strong> 9-11, 2011, Houston, Texas<br />
business.rice.edu iii
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