Stakeholder relationshipsStakeholders are those groups and individuals with aninterest in our activities, including employees, communities,contractors, suppliers, governments, investors, nongovernmentalorganisations (NGOs), media and industry.Building relationships with stakeholders is essential to thesustainability of our business. Stakeholder relationshipsdetermine our environmental and social licence to operate.We have commenced work on our stakeholderengagement standard, which incorporates stakeholderidentification and mapping, stakeholder engagement andinvolvement in decision-making, grievance managementand resolution, performance measures andimplementation of the standard.We have also been working through our approachto community development, social investment andmaintaining our social licence to operate for the longterm. In September <strong>2011</strong>, we held a network meeting ofour community relations team across the business to kickoff the development of our community relations strategyand management system. Internal stakeholders areparamount in making this work, and some culturechange is needed. Site-by-site collaboration is centralto our approach, building on the initiatives beingimplemented at each site, some of which are evident inthe case studies presented in this report. We are planningto visit every site in early 2012 to progress our communityrelations strategy and management system.A community perception survey was conducted in <strong>2011</strong>for our Australian operational sites. The objectives of theresearch were to better gauge community attitudes,awareness and understanding of MMG, better informcommunity engagement activities, establish a baselinemeasurement of the communities’ attitudes andsatisfaction toward MMG and construct an MMG-wide“Community Trust Index”. This will provide a reliablemonitor of local community perceptions toward MMG.Qualitative focus groups were conducted in each ofthe communities serving Century, Golden Grove andRosebery.The Community Trust Index results from the qualitativework undertaken in <strong>2011</strong> demonstrate a satisfactionrating of 65.9% at Rosebery, 50.8% at Golden Groveand 38.9% at Century. Although the results appear to below, they are related to the small number of communitymembers who were available to participate in the survey.In 2012, the survey methods will be reviewed to allow agreater percentage of the local community to be involvedacross the sites. A survey for Sepon will be undertaken in2012. Rosebery’s score reflects MMG’s close associationwith the local community, including having a shop frontin the township.Golden Grove and Century’s results reflect the relativedistance, both geographically and in engagement terms,between MMG and those local communities.Our goal for 2012 is to progress this work with newqualitative and quantitative survey assessments, andbeyond that to deliver a 5% increase year on year forthe Community Trust Index.<strong>2011</strong> COMMUNITY TRUST INDEX65.9%ROSEBERY50.8%GOLDENGROVE38.9%CENTURY<strong>2011</strong> CommunityTrust IndexCultural heritageWe are working with host communities to preservecultural heritage, both tangible (e.g. historical artefactsfound during mining) and intangible (customs, beliefs,songs and stories). As new members of the communitiesin which we operate, we bring an opportunity to supportand foster cultural heritage where there weren’tresources to do so before.We seek to understand community concerns, customs,beliefs and traditions, alongside transparent and opendialogue and preservation of cultural heritage in theregions in which we operate.In <strong>2011</strong> at Sepon, site-specific cultural heritagemanagement plans were developed and implemented.These plans outline monitoring and managementguidelines for all identified cultural heritage sites. Inaddition, the baseline research on intangible culturalheritage undertaken in developing the plans has led tothe development of a district Cultural Heritage Centre,which will focus on the protection of tangible andintangible cultural heritage from the area.Cultural heritage initiatives were also active at Roseberyand Golden Grove in <strong>2011</strong>, with the Rosebery minecelebrating 75 years in operation, and the cross-culturalawareness program at Golden Grove continuing to connectMMG employees with the local Indigenous culture.At Dugald River, we engaged with representatives fromlocal Indigenous groups to ensure that site operationsand powerline access would not impact on culturallyimportant areas. Cultural awareness and training materialswere also developed for the project's induction programs.48
CASE STUDY: Rosebery Mine celebrates 75 years in operationThe Rosebery zinc ore body was originally discovered in November 1893 by Tom McDonald. Various attempts weremade to bring the mine into a commercial operation. However, it was not until February 1936 that full productioncommenced with the installation of the metals concentrator and transport of metal concentrates to the Port ofBurnie via the Emu Bay Railway.The mine and mill have since been in continuous operation, and on 18 February <strong>2011</strong> the Rosebery community sharedin the 75th anniversary celebrations hosted by MMG in conjunction with the annual Rosebery Festival.Celebration activities included an official reception, a mine Open Day and a variety of MMG-sponsored festivalactivities, as well as the unveiling of a TasRail locomotive branded “MMG 75 years”.General Manager John Lamb noted in his address, “I cannot promise 75 more years, but I can be confident there area lot more years to come of the continuing theme”.OUR PEOPLEWORKING WITH OUR STAKEHOLDERSHEALTH AND SAFETYCASE STUDY: Rosebery Community Liaison OfficeBringing the Rosebery mine and the communityeven closer together.During <strong>2011</strong>, MMG has operated a Community LiaisonOffice in the main street of Rosebery, only 200 metresfrom the mine site entry road.This initiative was General Manager John Lamb’s idea. Hesaw the need for a closer, more personal link between themine and the community than the Site EntryAdministration Centre within the mine environment.Designed by Stakeholder Relations Officer ChristineWinskill and providing past and present information onthe mine, the “shop front” is available for both thecommunity and tourists, and facilitates comfortable andpersonable provision of information and discussion ofissues. The office is also used for community meetings,and briefings for mine visitors.Rosebery community members gathered to celebrate75 years of the MMG mine’s operation.The Liaison Office is open Monday to Friday from 10amto 4pm, and is manned on a roster basis by Administrationstaff from the mine.The Rosebery community liaisonoffice in Main Street, Rosebery.RESPECTING OUR ENVIRONMENTSUSTAINING OUR ECONOMIC PERFORMANCE49
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