Books for Education 2011 McGraw-Hill - McGraw-Hill Books

✦ Reference ✦■ BusinessTHE MCGRAW-HILL EXECUTIVEMBA SERIESNow repackaged in easily transportablepaperback editions, these informative titles—written by frontline executive educationprofessors and modeled after the programsof the nation’s top business schools—willfind new popularity with today’s on-the-go,every-second-counts executive.Each book: 6 9Finance and Accounting for Non-Financial ExecutivesSamuel C. Weaver, Ph.D., andJ. Fred Weston288 pp • $16.95TR978-0-07-143536-9 • 0-07-143536-0Sales ManagementRobert J. Calvin288 pp • $14.95TR978-0-07-143535-2 • 0-07-143535-2What the Best MBAs KnowPeter NavarroWhat the Best MBAs Know provides professionalswho don’t have an M.B.A. with theskills and knowledge taught in today’s finestprograms. Professors from Stanford, MIT,Northwestern, and other influential programscontribute detailed chapters on broad-scopetopics such as strategy, functional areasincluding accounting, and key disciplinesfrom managerial economics to decisionanalysis.Hardcover • 7⅜ 9¼ • 304 pp • $29.95TR978-0-07-142275-8 • 0-07-142275-7■ College Admissions &GuidanceGreat Applications for BusinessSchool, 2nd EditionPaul BodineThis book will help you create essays that areattention-grabbing, express your individuality,identify goals, and play up your strengthsand talents to distinguish you from the rest ofthe competition. It features 22 actual essaysby successful applicants to top schools.7⅜ 9¼ • 192 pp • $13.00TR978-0-07-174655-7 • 0-07-174655-2What It REALLY Takes to Get intothe Ivy League & Other HighlySelective CollegesChuck HughesWritten by a former senior admissions officerat Harvard College, this book provides keeninsights into what it takes to get intoAmerica’s top schools. With the help of casestudies of successful Harvard applicants,Chuck Hughes defines the goals and missionof highly selective schools.6 9 • 288 pp • $17.95TR978-0-07-141259-9 • 0-07-141259-X■ Culture/TravelChina: Its History and Culture,4th EditionW. Scott Morton, Ph.D., andCharlton N. LewisNewly updated and revised, China: Its Historyand Culture, Fourth Edition, incorporates thecrucial social and economic changes thathave taken place in China over the lastdecade.6 9 • 368 pp • $19.95TR978-0-07-141279-7 • 0-07-141279-4Japan: Its History and Culture,4th EditionW. Scott Morton, Ph.D., andJ. Kenneth Olenik, Ph.D.Social changes and departures from traditionare becoming more common in this conservativecountry. The revised edition of Japan:Its History and Culture, provides a rivetingaccount of a nation often misunderstood bythe West.6 9 • 336 pp • $19.95TR978-0-07-141280-3 • 0-07-141280-8Japan Made Easy, 3rd EditionBoye L. DeMenteThis practical guide is filled with tips onhandling everyday and unexpected events,along with insights about key customs inJapan. The book makes living and travelingin today’s Japan a fascinating and satisfyingexperience by helping readers to cross theculture bridge.6 9 • 288 pp • $14.95TR978-0-07-171373-3 • 0-07-171373-5THE . . . HAVE A WORD FOR ITSERIESBoyé Lafayette De MenteThese introductions to language and cultureshed light on the character and personality ofa nation’s people by examining the meaning,historical significance, and use of hundredsof expressions.Each book: 6 9The Chinese Have a Word for It528 pp • $17.95TR978-0-658-01078-1 • 0-658-01078-6The Japanese Have a Word for It416 pp • $18.95TR978-0-8442-8316-6 • 0-8442-8316-9There’s a Word for It in Mexico368 pp • $18.95TR978-0-8442-7251-1 • 0-8442-7251-5Schaum’s Outline of ModernEuropean HistoryBirdsall ViaultFocusing on the great events, personalities,and ideas that shaped Europe’s development,the book’s compact size and classroom-stylenotes make it perfect for quickand easy reference and review.8⅛ 10⅞ • 608 pp • $18.95TR978-0-07-067453-0 • 0-07-067453-1✦ 68 ✦