Books for Education 2011 McGraw-Hill - McGraw-Hill Books

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✦ Reference ✦■ BusinessTHE MCGRAW-HILL EXECUTIVEMBA SERIESNow repackaged in easily transportablepaperback editions, these informative titles—written by frontline executive educationprofessors and modeled after the programsof the nation’s top business schools—willfind new popularity with today’s on-the-go,every-second-counts executive.Each book: 6 9Finance and Accounting for Non-Financial ExecutivesSamuel C. Weaver, Ph.D., andJ. Fred Weston288 pp • $16.95TR978-0-07-143536-9 • 0-07-143536-0Sales ManagementRobert J. Calvin288 pp • $14.95TR978-0-07-143535-2 • 0-07-143535-2What the Best MBAs KnowPeter NavarroWhat the Best MBAs Know provides professionalswho don’t have an M.B.A. with theskills and knowledge taught in today’s finestprograms. Professors from Stanford, MIT,Northwestern, and other influential programscontribute detailed chapters on broad-scopetopics such as strategy, functional areasincluding accounting, and key disciplinesfrom managerial economics to decisionanalysis.Hardcover • 7⅜ 9¼ • 304 pp • $29.95TR978-0-07-142275-8 • 0-07-142275-7■ College Admissions &GuidanceGreat Applications for BusinessSchool, 2nd EditionPaul BodineThis book will help you create essays that areattention-grabbing, express your individuality,identify goals, and play up your strengthsand talents to distinguish you from the rest ofthe competition. It features 22 actual essaysby successful applicants to top schools.7⅜ 9¼ • 192 pp • $13.00TR978-0-07-174655-7 • 0-07-174655-2What It REALLY Takes to Get intothe Ivy League & Other HighlySelective CollegesChuck HughesWritten by a former senior admissions officerat Harvard College, this book provides keeninsights into what it takes to get intoAmerica’s top schools. With the help of casestudies of successful Harvard applicants,Chuck Hughes defines the goals and missionof highly selective schools.6 9 • 288 pp • $17.95TR978-0-07-141259-9 • 0-07-141259-X■ Culture/TravelChina: Its History and Culture,4th EditionW. Scott Morton, Ph.D., andCharlton N. LewisNewly updated and revised, China: Its Historyand Culture, Fourth Edition, incorporates thecrucial social and economic changes thathave taken place in China over the lastdecade.6 9 • 368 pp • $19.95TR978-0-07-141279-7 • 0-07-141279-4Japan: Its History and Culture,4th EditionW. Scott Morton, Ph.D., andJ. Kenneth Olenik, Ph.D.Social changes and departures from traditionare becoming more common in this conservativecountry. The revised edition of Japan:Its History and Culture, provides a rivetingaccount of a nation often misunderstood bythe West.6 9 • 336 pp • $19.95TR978-0-07-141280-3 • 0-07-141280-8Japan Made Easy, 3rd EditionBoye L. DeMenteThis practical guide is filled with tips onhandling everyday and unexpected events,along with insights about key customs inJapan. The book makes living and travelingin today’s Japan a fascinating and satisfyingexperience by helping readers to cross theculture bridge.6 9 • 288 pp • $14.95TR978-0-07-171373-3 • 0-07-171373-5THE . . . HAVE A WORD FOR ITSERIESBoyé Lafayette De MenteThese introductions to language and cultureshed light on the character and personality ofa nation’s people by examining the meaning,historical significance, and use of hundredsof expressions.Each book: 6 9The Chinese Have a Word for It528 pp • $17.95TR978-0-658-01078-1 • 0-658-01078-6The Japanese Have a Word for It416 pp • $18.95TR978-0-8442-8316-6 • 0-8442-8316-9There’s a Word for It in Mexico368 pp • $18.95TR978-0-8442-7251-1 • 0-8442-7251-5Schaum’s Outline of ModernEuropean HistoryBirdsall ViaultFocusing on the great events, personalities,and ideas that shaped Europe’s development,the book’s compact size and classroom-stylenotes make it perfect for quickand easy reference and review.8⅛ 10⅞ • 608 pp • $18.95TR978-0-07-067453-0 • 0-07-067453-1✦ 68 ✦
✦ Reference ✦THE . . . WAY SERIESThis series of unique, up-to-date referencesexplains how people in other countries think,do business, and act in their daily life. Topicsare arranged alphabetically for quick reference.Ideal for students and travelers alike.Each book: 6 9The French Way, 2nd EditionRoss Steele128 pp • $13.95TR978-0-07-142807-1 • 0-07-142807-0The German WayHyde Flippo128 pp • $15.95TR978-0-8442-2513-5 • 0-8442-2513-4The Hispanic WayJudith Noble and Jaime Lacasa114 pp • $11.95TR978-0-8442-7389-1 • 0-8442-7389-9The Italian WayMario Constantino andLawrence R. Gambella128 pp • $15.95TR978-0-8442-8072-1 • 0-8442-8072-0The Japanese Way, 2nd EditionNorika Takada and Rita Lampkin112 pp • $15.00TR978-0-07-173615-2 • 0-07-173615-8The Russian Way, 2nd EditionZita Dabars128 pp • $12.95TR978-0-658-01796-4 • 0-658-01796-9THE WHEN IN . . . SERIESThis fun and intriguing series teachesstudents about a country’s culture, language,and people. Each book features 120intriguing multiple-choice questions that arecross-referenced to fascinating articles onpop culture, customs, behavior, history,consumer trends, literature, tourist sights,business, language, and more.Each book: 5½ 8¼When in France, Do as the French DoRoss Steele192 pp • $12.95TR978-0-8442-2552-4 • 0-8442-2552-5When in Germany, Do as theGermans DoHyde Flippo176 pp • $15.95TR978-0-8442-2553-1 • 0-8442-2553-3When in Mexico, Do as theMexicans DoHerb Kernecker176 pp • $10.95TR978-0-8442-2783-2 • 0-8442-2783-8■ General ReferenceChase’s Calendar of Events2011The Editors of Chase’sChase’s Calendar of Events is the authoritativeguide to special occurrences, holidays,anniversaries, celebrity birthdates, religiousobservances, sporting events, and more fromaround the world.8½ 11 • 978 pp • $75.00SR978-0-07-174026-5 • 0-07-174026-0Dental Floss for The MindMichel Noir and Bernard CroisileIn Dental Floss for the Mind, a leading cognitivescientist and a neurologist team up tooffer you a complete program for improvingmemory and stimulating your mind.5 7 • 224 pp • $16.95TR978-0-07-144776-8 • 0-07-144776-8Crimes Against LogicJamie WhyteHere’s a fast-paced, ruthlessly funny rompthrough the mulligan stew of illogic,unreason, and just plain drivel served updaily in the media. Award-winning youngphilosopher Jamie Whyte applies his laserlikewit to dozens of examples,deconstructing the rhetoric and cuttingthrough the haze of doubletalk to get at thereal issues.5 7 • 176 pp • $14.95TR • World English(ex. U.K. & Europe)978-0-07-144643-3 • 0-07-144643-5Great Speeches For BetterSpeaking with Audio CDMichael EidenmullerMichael E. Eidenmuller, founder of American-Rhetoric.com, outlines the six areas that arecritical for making an impact with a speech.He shows these elements in practice with sixgreat speeches on an audio CD by John F.Kennedy, Ronald Reagan, and others.6 9 • 256 pp • $18.95AU978-0-07-147229-6 • 0-07-147229-0■ Sign LanguageThe American Sign LanguagePhrase Book, Third EditionLou Fant and Barbara Bernstein FantLou Fant’s classic bestseller is filled withsigns for today’s lifestyle. Added are 50 newphrases focusing on current technology.6 9 • 416 pp • $18.95TR978-0-07-149713-8 • 0-07-149713-7Two-hour DVD • 400 pp • $25.00TR978-0-07-175932-8 • 0-07-175932-8The American Sign LanguagePuzzle BookJustin Segal8½ 11 • 144 pp • $14.00TR978-0-07-141354-1 • 0-07-141354-5The American Sign LanguagePuzzle Book, Volume 2Justin Segal8½ 11 • 160 pp • $12.95TR978-0-07-147595-2 • 0-07-147595-8Perfect Phrases in American SignLanguage for BeginnersLou Fant and Barbara Bernstein Fant;illustrations by Betty C. MillerPerfect Phrases for American Sign Languageprovides 150 essential phrases for hearingimpairedusers of ASL and those whointeract with them. ASL expert Barbara BernsteinFant and illustrator Betty Miller make iteasy for you to pick up key signs foreveryday communication without having tohave prior knowledge of signing.5 8 • 176 pp • $10.95TR978-0-07-159877-4 • 0-07-159877-4American Sign LanguageDemystifiedDr. Kristin Mulrooney7⅜ 9¼ • 120-minute DVD304 pp • $24.95TR978-0-07-160137-5 • 0-07-160137-6✦ 69 ✦
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