REUTERS GROUP PLC ANNUAL REPORT AND ACCOUNTS 1999

TO FIND OUT MORE VISITwww.reuters.com/Branding for a larger audience. Reuters is promotingthe power and vigour of its brand on the Internet.It already possesses one of the world’s best knownbrand names.Vladimir Alenin/ReutersJean-Claude Marchand,Group Marketing Director.It stands for trust. It means speed,accuracy and independence in news andinformation. Reuters name is widelyknown to the world’s newspaper readersand to the 40 million individuals alreadylooking at Reuters information on 900websites and portals.Reuters is a leading provider ofinformation to financial professionals butthe Internet is creating the need for amuch wider decision-making audience tobe better informed at work, on the road,or at home. The world is becoming realtime,and technology is makinginformation available to individuals anytime, any place.The opportunity is to make Reutersbrand their natural first choice.making crucial decisions, in a way theynever could before.Since its early beginnings, Reuters hasbeen first with the news and first to usenew technologies. The Internet is anatural medium for a company with thisexperience and track record. Theplanned Reuters personal finance portalwill give private individuals access to thesame trusted, dynamic, innovative sourcethat has served financial market tradingrooms for years.Reuters has been increasing its brandactivity and will be advertising ontelevision for the first time. The Reuterslogo has been redesigned to give itgreater impact and to make itmore visible.Reuters wants to be trusted not just forfundamental integrity, but for its abilityto help individuals be better informed in12 Reuters Group PLC Annual Report 1999