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Design Is OneThe office of the Castiglioni Architects in Milanowas the first place, where at the age of 16, I wentto work as a draftsman. They were active in thewhole field of Design and Architecture followingthe Adolph Loos dictum that an Architect shouldbe able to design everything “from the spoon tothe city.” They had already designed a very iconicradio, beautiful silver flatware, camping furniture,witty stools, industrial bookshelves, nice housesand an incredible museum. Later they designedrestaurants, trade shows, exhibitions, furnitureand much more. They became the icons of ItalianDesign. I strongly recommend to all designersto investigate and study their work. I wastremendously impressed by the diversity of projectsand immediately fascinated by the Architect’spossibility of working in so many different areas.I discovered that what is important is to mastera design discipline to be able to design anything,because that is what is essential and needed onevery project.Design is one - it is not many different ones. Thediscipline of Design is one and can be applied tomany different subjects, regardless of style. Designdiscipline is above and beyond any style. All stylerequires discipline in order to be expressed.Very often people think that Design is a particularstyle. Nothing could be more wrong! Design is adiscipline, a creative process with its own rules,controlling the consistency of its output toward itsobjective in the most direct and expressive way.22Throughout my life I have hunted opportunities todiversify my design practice: from glass to metal,from wood to pottery to plastics, from printingto packaging, from furniture to interiors, fromclothing to costumes, from exhibitions to stagedesign and more. Everything was, and still is, atempting challenge to test the interaction betweenintuition and knowledge, between passion andcuriosity, between desire and success.